In this solocast, On Top of PR host Jason Mudd answers Fernandina Beach High School students’ questions and shares his PR career journey, experiences, and key insights.

Tune in to learn more!

Five things you’ll learn from this episode:

1. How perseverance helped build Axia into the agency it is today

2. How integrity shaped Jason Mudd’s career, leadership, and long-term reputation

3. Why lifelong learning sets great communicators apart in PR and beyond

4. The value of genuine relationships in public relations, business, and everyday life

5. How setting long-term goals can guide you in owning and running your future business

Quotables

“One thing about the profession of public relations, you’re always getting exposure to new ideas and new information. No two days are the same.” — @jasonmudd

“My primary goal and aspiration for what I do is to have a great reputation of providing both valuable and helpful services that companies benefit from.” — @jasonmudd

“Growing my agency with integrity and having a reputation of giving back so that we can attract the best talent in the profession, as well as attract the best clients and do some of the best work.” — @jasonmudd

“In starting a small business, you've got to do what 99% of the people are unwilling to do themselves. And that's hard by itself.” — @jasonmudd

“Think about everything long-term. So, whatever you’re doing personally, professionally, think long term about it. Will your future self thank you for what you’re doing today?” — @jasonmudd

“Regardless of what profession you pursue, always be learning and improving. So improve your communication skills, both verbally and written. Because at the end of the day, that will apply to any profession you're in.” — @jasonmudd

“Your integrity and reputation are essential to your success in life, in business, but also in your personal life. People want to do business with people they like, know, and trust.” — @jasonmudd

“The greatest compliment for a small business is probably to get a referral. If you know a small business, don't hesitate to leave them an online review or give them a referral because that is the lifeblood of a small business.” — @jasonmudd

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Contact info and resources:

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Adecco Group PR case study

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First Coast Community Bank case study

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On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.