In this episode, Carla Johnson joins host Jason Mudd to discuss how brands can use curiosity to drive innovation and ideation.

Tune in to learn more!

Meet Our Guest:

Our episode guest is Carla Johnson, keynote speaker and Innovative Architect at Think Labs. She’s the author of “RE:Think Innovation” and has helped companies like Amazon, Dell, Intel, and Hilton embrace change and generate stronger ideas.

Five things you’ll learn from this episode:

How breakthrough ideas form and why you must push past the obvious

How to turn “no” into momentum and a steady flow of stronger ideas

Why curiosity matters

How the “What I Like” and “What I Wish” method improves ideas

How fresh perspectives transform PR and communication

Quotables

“We all like interesting things. We like stories that are clever, that are memorable, and the more memorable you make that story, the easier it is for somebody to share.” — @Carla Johnson

“The beautiful thing about that whole process of coming up with the ideas, sharing the ideas and socializing them, talking about what they could look like, doesn't mean that you'll need that idea right now. But every corporate communicator, PR person, media relations person has needed an amazing idea at a drop of a hat.” — @Carla Johnson

“People come to our profession for answers on how to solve something, or ‘How do I tell the story?’ Or ‘How do I fix this situation?’ But oftentimes, this diabolical need to answer the question really limits the creativity and innovative thinking that we're able to put into it.” — @Carla Johnson

“When we hear about creativity and innovation, the term we always hear is about connecting the dots. And what we don't think about is in order to have dots to connect, we have to collect those dots.” — @Carla Johnson

“If we have unlimited resources, we better be creative and responsible with those resources.” — @Jason Mudd

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More About Carla Johnson

Carla Johnson helps organizations break out of conventional ways of thinking. She helps teams think bolder so they can create massive momentum and deliver a bigger impact much faster. She’s the author of 10 books, including the bestseller “RE:Think Innovation.” She’s worked with companies like Amazon, Dell, Intel, and Hilton on embracing change and welcoming new ideas. All of this has helped them transform their businesses, get people excited about the work they do every day, and deliver a level of results they never imagined possible.

Guest’s contact info and resources:

@carlajohnson.co on Instagram

Carla Johnson on Facebook

Carla Johnson on LinkedIn

Support the show

On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

How brands leverage curiosity to drive innovative thinking with Carla Johnson