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In this solocast, On Top of PR host Jason Mudd dives into how PR shapes recruiting, retention, and workforce quality through reputation.

Tune in to learn more!

Five things you’ll learn from this episode:

1. How candidates evaluate your reputation before your careers page

2. Why PR influences recruiting outcomes before HR gets involved

3. The role of visibility, credibility, and interpretation in hiring decisions

4. Why employer brand perception is formed in search and media results

5. How PR reduces hiring friction and improves talent quality

Quotables

“Candidates don't start with your careers page; they start with your reputation.” — @jasonmudd9

“Your careers page doesn't create perception. It confirms or contradicts what they already perceive or believe.” — @jasonmudd9

“Recruiting is a reputation-driven system.” — @jasonmudd9

“PR didn't create demand; it removed the friction that prevented their growth.” — @jasonmudd9

“Public relations doesn't just influence how customers see you, it influences who wants to work for you, who shows up, and how they perform.” — @jasonmudd9

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Contact info and resources:

Jason Mudd on X

Jason Mudd on LinkedIn

LinkedIn Talent Solutions - Employer’s brand matters

Glassdoor - Employer Branding 101: Why, How and Proven ROI

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Additional Resources:

Case study: Improving a company’s recruiting

How to turn award wins into long-term assets

Warning signs your online reputation management is failing

How to improve your company’s Glassdoor reviews

Find out more about Axia Public Relations.

Axia Public Relations resources

Axia’s NewsBureau Service

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On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
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