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In this solocast, On Top of PR host Jason Mudd discusses how public relations drives awareness, credibility, trust, and demand to create measurable business outcomes beyond media coverage.

Tune in to learn more!

Five things you’ll learn from this episode:

1. Why organizations should measure PR by business outcomes instead of media outputs

2. How awareness can remove growth barriers for great products and services

3. Why earned media builds credibility that influences customer behavior

4. How visibility creates demand through real-world business examples

5. What marketing leaders should ask when evaluating PR performance

Quotables

“Organizations invest in PR because they want business results.” — @jasonmudd9

“The game didn't change; awareness changed.” — @jasonmudd9

“Awareness gets attention, credibility earns trust, and trust influences behavior.” — @jasonmudd9

“Public relations isn't magic, but when it's aligned with business objectives, it can be a powerful driver of business outcomes.” — @jasonmudd9

“Awareness influenced credibility. Credibility influenced demand, and demand influenced business outcomes.” — @jasonmudd9

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Contact info and resources:

Jason Mudd on X

Jason Mudd on LinkedIn

How the power of PR saved Twister

PR Success Stories: From Struggling Startup to More Than $130 Million in Revenues

PR Success Stories: Media Coverage for HeadBlade Creates $25,000 in Website Sales

Axia Case Study Foundation Financial Group

Additional Resources:

The power of PR

How do you measure PR?

7 ways to build credibility using public relations

5 ways PR can generate buzz for your business

Listen to more episodes of the On Top of PR with Jason Mudd podcast

Find out more about Axia Public Relations

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Recorded: June 15, 2026

Support the show

On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.