Kara Swisher (34:52)
It was. You remember, we had that discussion because here's why I watched the Apprentice. I watched all. I loved that show. I thought, oh, God, it was. I mean, a terrible show, but it was a great show. I like that kind of thing. I also like anything Gerard Butler is in. So this is my taste. Greenland 2. Everyone's like, go see one battle after another. I'm like, Greenland 2 is where I'm going. So it's really good. So I was watching the Apprentice, and I knew how popular he was when Jeff Zucker created there, even though it was sort of false. And you could see sort of what was happening online with this fake Personas, these Personas, but people who were genuine. And I had just done an interview with Kim Kardashian, who was enormously popular online, not just in the reality TV business, but she had numbers. And I had done an interview with her. She is genuine to who she is right online, sort of erupting beyond media companies, politics, and things like that. And so I thought he was really good online. Like, he's our first Internet troll president, right? And so was Barack Obama, but to a much more sort of hands off. Right? You know? You know, like, everything is like that with him. He's gotten a lot better, I can tell you that. But AOC is the. I did a comparison in the New York Times between AOC and Trump and they're sort of doing a. They're not the same thing. But mom, Donnie, Mom, Donnie's friggin like Olympic level online stuff. And very sweet too. He's got a very. It's a very sweet but pointed kind of thing. Everyone's different to themselves. But Trump was really good at that. And I remember Arianna Huffington's like, we're putting Trump in the entertainment section. I was like, no, no. And I was with a bunch of political people in Washington, reporters. They're like, oh, he's so ridiculous. I'm like, no, he's not. He's a poor person's version of a rich person. At least that I can tell. Like, you know, actually in this audacity, this one of the characters said you're a dumb person's version of a genius. Which I thought was a great line. It's so true for so many people. He was also self deprecating. He used to be. Now he's sort of. Something occurred in his cognitively disabled brain, but he understood the joke. He was using all the. I studied Roy Cohen quite a lot because he was speaking of the original conspiracy theorist and a manipulator of media who was his mentor. You know, I could see that it would work on people. And the Democrats had such a flaccid after post. Obama did not have the same kind of idea and was very much not. And I don't mean listening to people. Like I had this encounter when they were trying to do silicon. Remember they were doing Silicon Haulers, Silicon Beach. They were going to make the Silicon area in Kentucky. I traveled there and they were promising all these software jobs, they did all these tours where they would go. And Trump was promising, I'm going to bring back coal and bring back whatever. And I went there also to speak in front of these people. And they got up and made all these ridiculous. We're gonna make you software and digital and this and that. And I got up, I go, listen everybody, first of all, coal is not coming back. And when it comes back, it's gonna be robotics. You know why? Cause you get black lung and a machine don't. And they work 24 7. So FYI, this guy right here, the owner, he can't wait to replace you. So they were doing that and one of the things. And I said, you are not. This is not gonna happen to you. But one of the people came up to. And I was scared I was gonna get hit by these people. But they came up and said, thank you for telling us the Truth about this. I said, no problem. And they said, it's nice for you to come visit real Americans. And I looked at this guy, he's a big gold miner. And I said, I'm a fucking real American. I don't know what you're talking about. Why don't you come to San Francisco and hang out with me in the Castro? Like, why do you get to be the real American and I don't? I was like, such bullshit. And he liked that. He was like, oh, I'll come. I said, well, make sure you get your thong and it'll be great. And we laughed. Ha ha.