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The Mirasee FM podcast team chooses their favorite episode of 2024 to close out the year. In this pick, Lisa tells the story of the parts of the body debating which of them is most important. At once silly and profound, it speaks volumes about how businesses operate and how they will find success, once they get to the heart of what matters.

Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.

In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.

So, come now. Gather around the fire. Lisa’s about to begin….

“A very long time ago, when all the parts of the body were just beginning to get together, they gathered for a conference.” — Lisa Bloom

Host Bio:

Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.

Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.

Resources or websites mentioned in this episode:

Mirasee
The Story Coach
Lisa Bloom’s book, The Story Advantage

Credits:

Host: Lisa Bloom
Producer: Michi Lantz
Supervising Producer: Cynthia Lamb
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely

To catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.

Music credits:

Track Title: Places in Dreams
Artist Name: Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Emeralds
Artist Name: Hale
Writer Name: Cory Hale Williams
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Dorset Summer
Artist Name: Moments
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

All other sound effects are licensed under Soundstripe.

Episode transcript: Who Is Important?