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Lisa tells the tale of King Midas, exploring the consequences of unchecked greed. This cautionary story highlights the importance of clear goals and vision in business. Through Midas’s journey, we learn the pitfalls of superficial success, reminding entrepreneurs to seek true fulfillment and impact.

Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.

In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.

“When we lose sight of who we are and what really matters, then it doesn’t matter how much gold we have… we become very poor.” — Lisa Bloom

Host Bio:

Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact. Lisa is the author of Seven Stories That Sell and The Story Advantage.

Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.

Resources or websites mentioned in this episode:

Mirasee
The Story Coach
Lisa Bloom’s books: The Story Advantage and Seven Stories That Sell

Credits:

Host: Lisa Bloom
Producer: Michi Lantz
Editor: Michi Lantz
Supervising Producer: Cynthia Lamb
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely

To catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.

Music credits:

Track Title: Places in Dreams
Artist Name: Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Emeralds
Artist Name: Hale
Writer Name: Cory Hale Williams
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Dark World
Artist Name: Braden Deal
License code: M6TXHUIRE3YWP8EE
Publisher Name: Uppbeat

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

All other sound effects are licensed under Soundstripe.

Episode transcript: The Golden Touch.