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Lisa tells the story of “The Straw, the Coal, and the Bean,” uncovering powerful business lessons within this classic tale written by the Brothers Grimm. She explores teamwork, risk, resilience, and how the scars we carry can become emblems of wisdom, growth, and hope on the entrepreneurial journey.

Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.

In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.

“In business, we need to balance optimism and ambition with realism.” — Lisa Bloom

Host Bio:

Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker, and coach. She built a global business called Story Coach through helping corporate executives, entrepreneurs, and coaches develop speaking mastery, leadership capability, and marketing impact. Lisa is the author of two books — Seven Stories That Sell and The Story Advantage.

Lisa was also the Director of Mirasee’s ACES Business Acceleration Program, in which she helped entrepreneurs achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.

Resources or websites mentioned in this episode:

Mirasee
The Story Coach
Lisa Bloom’s books: The Story Advantage and Seven Stories That Sell

Credits:

Host: Lisa Bloom
Producer and Editor: Michi Lantz
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely

To catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

If you have a question for Once Upon a Business, put the show title in the subject line and send it to podcasts@mirasee.com.

Music credits:

Track Title: Places in Dreams
Artist Name: Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Emeralds
Artist Name: Hale
Writer Name: Cory Hale Williams
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Never Let Go
Artist Name: Sky Toes
License code: KXG54WIW1BRG1SAL
Publisher Name: Uppbeat

Track Title: Quiet Storm
Artist Name: Soundroll
License code: MXHPDCPJB8ETRDXB
Publisher Name: Uppbeat

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

All other sound effects are licensed under Soundstripe.

Episode transcript: The Straw, The Coal, and The Bean.