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Ongoing History of New Music
The 100 Greatest Rock Moments of the Millennium So Far - Part 8: (30-21)
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Alan Cross
Hey, it's Alan and I just wanted to let you know that you can now listen to the ongoing history of new music early and ad free on Amazon. Music included with Prime. You don't wake up dreaming of McDonald's fries, you wake up dreaming of McDonald's hash browns. McDonald's breakfast comes first. Ba ba ba ba ba. I can say to my new Samsung Galaxy S25 Ultra hey, find a keto friendly restaurant nearby and text it to Beth and Steve. And it does does without me lifting a finger so I can get in more squats anywhere I can 1, 2, 3 will that be cash or credit? Credit. 4 Galaxy S25 Ultra the AI companion that does the heavy lifting so you can do. You get yours@samsung.com compatible with select apps. Requires Google Gemini account. Results may vary based on input. Check responses for accuracy how many times have you been told to live in the moment? It usually comes with statements like the past can't be changed, the future is unknown, so all you can do is experience the present to the fullest extent of your being. In other words, be more like a dog. I'm always watching my bull terriers go about their day. They don't worry about the past and have little concept of the future. It's all about eating, sleeping, doing their business outside playing and demanding affection. And when they engage in any of those things, they are all in. Lovely idea, but humans just don't work that way. Heaven forbid that we get lost in our thoughts or worse, get bored if we're standing in line at the checkout or the bank or something. Let's avoid those awkward moments with ourselves and not have to be in that moment. We can have our phones and we can just go off and do something else in our brains, but maybe whipping out the phone at every available second is a defense mechanism. We live in a world with so much change that we need constant distraction from how quickly things are moving. Doom scrolling isn't healthy, but it is a way to say stop the world. I want to get off at least for a few minutes. But reality is that time is a linear thing and it only goes in one direction. And if you don't live in the moment, at least sometimes you miss everything that's happening, everything that has happened. And you may miss things that will happen. That's the purpose behind this 10 part series. It's a recap of the 100 most important things that have happened in rock so far this millennium. We're up to chapter eight. How many of these items have you missed or forgotten about because you haven't been living in the moment. This is the ongoing history of New Music Podcast with Alan Cross. Hello again, I'm Alan Cross and here we are with part eight of a look at all the things, events and people that have had an impact on rock over the last 25 years. If you've missed any of the previous seven chapters, which covered points 131, they're all available as podcasts. Now, though, we need to move to item number 30. By 2009, it was evident that much of the shine had gone off. Oasis album sales were down, the hits weren't as big, and there had been some lineup changes. Oh, and Liam and Noel's relationship was in free fall. Their fights were very public on social media. Not surprisingly, that summer's tour wasn't going well. There were some gigs in Manchester that June that were marred by technical problems. Then in August, Liam said he had laryngitis, forcing Oasis to cancel an appearance at a big English festival. Noel went public, saying that the real problem was that Liam was hungover. Liam sued Noel over that, causing Noel to apologize, which must have hurt. And then came the end. August 28, 2009. Just as Oasis was set to play the Rock Unsane Festival near Paris, Liam and Noel got into a huge fight backstage. Noel was still pretty annoyed at the laryngitis fiasco, but now he was really angry that an ad for Liam's pretty green clothing line had somehow made it into the official program for the festival. He was also angry over a stupid fight that Liam and Bonehead had over a leather jacket. And it only got worse. As Noel and Liam were jawing at each other. Liam picked up a plum. Yeah, a piece of fruit from a fruit bowl and threw it at Noel before storming out. The plum splattered all against the wall and slowly dripped down to the floor. And Noel thought, I don't need this. Then Liam returned, carrying one of Noel's guitars like an axe, and according to Noel, nearly took my face off with it. A witness says there were proper punches. This was a truly vicious fight. Medical staff was even called because it looked like they'd really hurt each other. Noel walked out of the backstage area, got into a car and sat there for a few minutes. That's when he decided that he was, in his words, not quitting Oasis, but quitting Liam. He then ordered the driver to leave minutes before Oasis was due to start their set. A few days later, Noel made it official. He was out of Oasis. And with no knoll, there's no Oasis. This was worldwide news. The sky news report was full of cringy references. Some might say it's been on the cards for a while, but today it seems Oasis have actually split up. So what's the story this time? Well, last night they cancelled another show in Paris. Just days after, after they didn't appear at the V Festival, with rumors of a huge bust up backstage and Liam breaking Noel's guitar. And then Noel issued a statement confirming he's decided to slide away. It's with some sadness and great relief to tell you I quit Oasis tonight. He said I simply could not go on working with Liam a day longer. It's what we all bought into, you know, as the. The British record buying public. We enjoyed watching these brothers go from having nothing to having everything and, you know, having the odd scrap along the way. But I think in recent, certainly last year or so, it's become a bit uglier and not as enjoyable to watch. The writing's been on the Wonderwall for a while now and the brothers have always played on their sibling rivalry. Shut up. Shut up. Do you think rock and roll? Rock and roll is about being yourself and I want a fucking coat and a drink and I. Rock n roll's about music. Music. Shut the up, man. And Liam's always conceded that he and Noel are pretty much half a world away from each other. It's all right, man. I mean, you know, we don't go for walks in the park, you know, we don't go and sit, you know, feed each other popcorn in a cinema, you know what I mean? We just do what we do when we need to speak about. The thing is about me and our kid, there's no in it anymore, you know what I mean? There's no bull. Whatever needs to be said, we say it. The BBC was a little more serious in their coverage on stage. Their edgy brand of Brit pop won the millions of fans. What's going on? Offstage, Liam's edgy attitude often threatened to overshadow their music. Recently, their disagreements have become more public. Liam saying of Noel, he doesn't like me and I don't like him. Now Noel has quit the band, saying he simply could not go on working with Liam a day longer, even though some say lately they've barely seen each other. Recently, I don't think they've spent a lot of time together apart from the time when they've actually been on stage. I mean, as I understand it, last week when they were playing at the V Festival in Staffordshire on The Saturday they both went to the Manchester City game, were at different ends of the ground and then got separate cars to the gig and eventually met up when they walked on stage with a string of hits. They were at the forefront of Cool Britannia throughout the 1990s. Even then, band politics were having an impact. With both pulling out of major tours, it fueled speculation of a permanent split. Is it all over for Oasis, Liam? Other members quit the group. Sally can wait. Now Noel has left too. He was Oasis main songwriter and without him it's hard to imagine the band continuing. So there's item number 30 on our list. The breakup of Oasis. And item number 29. Well, the Oasis reunion, naturally. Rumors of the band getting back together started the moment they broke up. Every six or nine months there would be another story about how the brothers had made up, only to have one or both of them speak out, saying that such talk was rubbish. This went on for about 14 years, but in year 15, it seemed that everything had changed. Was there a softening in their attitudes toward each other? Sure seemed like it, but no one knew for sure. But then came August 27, 2024, and here's the BBC. Yes, Oasis fans hoping that this morning they will hear the news that they've been waiting for for years, that the legendary band are getting back together. Brothers Liam and Noel Gallagher both teasing an announcement. It at 8 o'clock this morning. And at 8am GMT that day, the rumors were confirmed. And in the coming weeks, Oasis sold out 41 stadium shows for dates across the UK, Ireland, North America, Japan, Australia and South America. Tickets disappeared instantly the moment they went on sale. So what took so long? Well, a reunion of this magnitude takes a lot of planning and negotiation. First, the brothers had obviously had to agree to get the band back together. The money they'd make is just one thing. Both had to complete their respective recording and touring obligations from existing contracts. Teams of lawyers had to draft thick contracts and have all the parties approve. Promoters needed to be lined up, venues had to be secured. Merch and promotional opportunities needed to be identified and agreed upon. What about streaming some of the shows? What about a documentary? How about a concert film? Besides Noel and Liam, who would be in the band and how much would they get paid? And so on and so on and so on. Getting all those details sorted would have taken about a year, if not longer. And why agree to a reunion in the first place one day short of 15 years to the day since the breakup in Paris? Let's speculate. First, there's Peggy Gallagher, the boy's mom. She was getting older and was very broken up that two of her sons had become such enemies. I have a feeling this reconciliation had a lot to do with making Mum happy. Then there's the money. Liam has done all right as a solo artist, but since his brother was the chief songwriter, Liam hasn't seen nearly as much in the way of Oasis royalties that his brother has. It's estimated that Noel makes £3,000 a day just from Wonderwall. Liam's clothing company, Pretty Green failed and he's got more than a few ex wives and children to support. Meanwhile, Noel went through a divorce with his longtime partner, Sarah McDonald. They split after 12 years together, something that cost Noel at least 20 million pounds. He almost lost a very expensive house, too. That divorce had to be settled before anybody could move on. And you'll notice that the divorce was complete before the tour was announced. The amount of money being offered for Oasis has always been massive. But sometime in 2023, the offer had grown to a point where no one could refuse for any reason. So here we are. This Oasis reunion is the biggest since. I don't know. The police in 2007. Led Zeppelin's one time only reunion gig, the return of the E Street band, Genesis in 2011, Sabbath in 2012. I don't know. Whatever you want to compare it to, this will be the highest grossing reunion tour of all time, number 29 on our list of the 100 greatest moments of the 21st century so far. The return of Oasis at number 28 is a technological event that didn't seem like much at the time. Steve Chen, Chad Hurley and Jode Karim all worked at PayPal when the company was bought by ebay. They made a lot of money. What were they going to do next? The story goes that Hurley and Chen were at a party in 2005. They'd shot some videos and wanted to share them online. But there was no way to do that easily. Such was the state of technology in 2005. All right, that's a good one. Another story is that Hurley and Chen had an idea for a video dating site. They wanted to compete with a site called HotOrNot. They began by offering women a hundred dollars on Craigslist to upload pictures of themselves. The response was tepid, so they had to pivot. Now, here's what we think is the real story. We begin on the evening of February 1, 2004. The Super bowl is being played in Houston. The halftime show features a performance by Janet Jackson and Justin Timberlake. It ends with Justin ripping off one of Janet's pasties, exposing a nipple for a few tenths of a second. America can handle all kinds of guns and violence, but a little bit of nipple during a halftime show at a football game? The reaction was apoplectic. But that's not where this story is going. That moment, that super bowl moment, became the most replayed moment in the history of the dvr. Up until that point, people wanted to see what all the fuss was about. But if you didn't have a DVR running, how are you supposed to see what everybody was so freaked out about? Well, today we would just run to social media to see it on a loop. But in 2005, there was no such thing. And this is what frustrated Jawad Karim. What if there was a way for people to easily upload and share video? Okay, whatever the true origin story, YouTube was born and it was launched on December 15, 2005. It wasn't the first video sharing site. Vimeo got there about 13 months earlier. But YouTube is the site that got the traction. Here is the audio from the first ever video uploaded to YouTube. It was April 23, 2005. It's a quick clip of Kareem at the San Diego Zoo and is called appropriately, Me at the Zoo. Alright, so here we are in front of the elephants. Cool thing about these guys is that they have really, really, really long fronts. And that's cool. And that's pretty much all there is to say. Pretty innocuous start, right? But YouTube grew really fast. Ten months after its launch, YouTube was acquired by Google for $1.65 billion. Critics said that Google was buying nothing but headaches because so many users insisted on illegally uploading copyrighted material. Now all that was eventually sorted out with lawyers and technology. YouTube is now synonymous with online video. In 2007, about six hours of video were uploaded every minute. Today that's over 500 hours per minute, or 12,000 hours a day. To put it another way, that's 82 years worth of video added to YouTube servers every single day. In 2024, 10% of viewing on all televisions, not phones, not computers, not tablets, televisions, was to YouTube content. Annual revenues are well beyond US$30 billion. And in the process, YouTube destroyed music video channels. Something that we talked about in a previous episode. It's affecting all video entertainment and there is an insane amount of music content available through the video and the streaming platform, YouTube Music. In fact, I can count the number of times on one hand that I have not been able to call up even the most obscure song I'm looking for. Somebody somewhere has uploaded it. Not surprising, given that there's an estimated 14 billion videos available to the public. People use it to upload video from concerts that they've taken with their phones. They find old music videos and interviews and performances on old VHS tapes or whatever and upload them. They rip obscure vinyl and tapes to YouTube. It has changed so much about how we share, access, and consume music. I want to see a rock band on treadmills and the evolution of dance. Have you seen the guy in Philadelphia who put Diet Coke and Mentos in his pans? I can keep myself control. YouTube has changed so much about what we share, how we access, and how we consume music. We could do an entire series on just the effect that YouTube has had on music. Maybe sometime in the future, but for the moment, we'll just slot its birth as item number 28 on this list of the top 100 things that have happened to music so far this century. At number 27, there's this. It was January 9, 2007. Today, we're introducing three revolutionary products of this class. The first one is a widescreen ipod with touch controls. The second, this is a revolutionary mobile phone. And the third is a breakthrough Internet communications device. So three things. A widescreen ipod with touch controls, a revolutionary mobile phone, and a breakthrough Internet communications device. An ipod, a phone, and an Internet communicator. An ipod, a phone. Are you getting it? These are not three separate devices. This is one device, and we are called calling it iPhone. The iPhone wasn't the first smartphone, but it upped the game so much that nothing has been the same ever since. Today we use our smartphones to play music files, stream music, make playlists, make music, make music videos, watch music videos, identify songs with an app like Shazam Live. Stream concerts, distribute and share music, create social media posts, stay in close contact with our favorite artists, buy merch and buy tickets to concerts, and so much more. Oh, and the iPhone and the smartphone completely ruined the concert experience for many artists and fans alike. Remember when any cameras and recording devices were not allowed into any gigs? Sets are right on the ticket today, instead of fans living in the moment, remember what I said earlier? They're busy watching an expensive concert through their phone screen if they're not completely distracted by their phones. And think of this from the artist's perspective. All these people in the crowd not getting into the show because they're buried in their phones. No wonder people like Jack White insist that people lock their phones into a tamper proof bag on their way into one of his concerts. Again, the iPhone was not the first smartphone, but because of the iPhone everyone got into this space and now we're all walking around with supercomputers in their pockets and we're all suffering from permanent attention deficit disorder. Shall we take a walk? Shall we have a small couple step of talk? It appears that I'm not much getting through. It appears that you've something else to do. Something else to do? Put your iPhone down and listen to me. That's Sparks from 2020 with iPhone. Its introduction is number 28 on the list of the top 100 moments in rock so far in the 21st century. When we come back with number 27, we'll stay with concert tickets. Hang tight. Your data is like gold to hackers. They're selling your passwords, bank details and private messages. McAfee helps stop them. Secure VPN keeps your online activity private. AI powered text scam detector spots phishing attempts instantly and with award winning antivirus you get top tier hacker protection. Plus you'll get up to $2 million in identity theft coverage, all for just $39.99 for your first year. Visit McAfee.com, cancel anytime terms apply. Eczema isn't always obvious, but it's real. And so is the relief from EBGLIS. 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Ask your doctor about epgliss and visit epgliss.lily.com or call 1-800-lilyrx or 1-800-545-5979 today at t Mobile, I'm joined by a special co anchor. What up everybody? It's your boy. Big Snoop deal. Double G Snoop where can people go to find great deals? Head to t mobile.com and get four iPhone 16s with Apple Intelligence on us plus four lines for 25 bucks. That's quite a deal Snoop. And when you switch to T mobile you can save versus the other big guys. Comparable plans plus streaming respect. When we up out of here, see how you can save on wireless and streaming versus the other big guys@t mobile.com switch Apple Intelligence requires iOS 18.1 or later there are few things that will get a fan's blood to boil faster than the mention of the cost of a concert Ticket Prices have skyrocketed this century, and this is where we get into number 26 on our top 100 list. In 2000, the average cost of a ticket was about $50. That's gigs by artists of all levels. Converted into today's Money, that's around $83. By 2019, the average price of a concert ticket was 110, and today it's about 180 again. That's all tickets to all gigs, from the smallest to the biggest. If your favorite artists are big and popular, you're going to end up paying way more than that. What's behind this? A number of things. In the olden days before the Internet, an artist would go on tour to promote an album. That tour might lose money, but album sales would more than make up for it. Today, almost no one is selling significant numbers of albums. If you want to make a living as a musician, you have to play live. Second, managers and promoters finally figured out that concert tickets have long been a bargain when it comes to entertainment. They have been underpriced relative to other spectacles like sporting events or theater. Third, the more managers and promoters pushed the envelope, they found that fans were willing to pay more. Fourth, to make it worthwhile, artists have had to hit the road with a show that features wild staging, crazy special effects, video screens, high quality sound, costume changes, dancers and more. It's no longer sufficient to watch four people stand on stage and play their instruments. Staging a tour, like people expect these days, costs a lot of money. Fifth, this has put a greater demand on companies to supply the raw materials for tours. Sound and light companies, tour bus rentals, roadies. Supply and demand has pushed prices up. Sixth, the cost of insuring a tour has gone up. There have Been too many situations where people have died, got hurt or overdosed. Tours have had to be canceled due to things like worldwide pandemics. And because people are willing to sue over anything these days, staging a concert means you are willing to put yourself out there for any manner of liability lawsuit. Seventh, old fashioned inflation, especially in the wake of COVID the cost of running the companies that sell tickets has gone up. The cost of operating a venue has gone up. In fact, the cost of everything has gone up. And eighth, schemes like dynamic pricing, where we see the price of concert tickets rise and sometimes fall depending on demand. As much as people want to believe that they have a right to see their favorite act live for a reasonable price, the economics just don't work that way. Delivering music to the public costs an artist a lot of money. And delivering on fan expectations with a spectacular show also costs a lot of money. So yeah, concert tickets cost more than ever. But until fans say enough and artists start seeing rows and rows of empty seats, nothing's going to change the stratospheric rise in concert ticket prices. One of the 100 things that affected rock in the 21st century. It's number 26 on the list. Number 25 was a bold experiment by Radiohead. For the first half of their career, they were a major label band and in their case they were signed to emi. But like a lot of groups, they were unhappy with the way they were treated, the amount of control that they had over their music and how much they were getting paid. By 2007, they were free of their contract and able to do whatever they wanted. Okay, but what? The whole industry was in chaos. Thanks to the disruption by the Internet. Music piracy was rampant. CD sales were falling. No one had any idea of how anyone was going to make money from recorded music. This is when Radiohead came up with a bold plan. On October 1, 2007, the group announced that their new album, in Rainbows, their seventh, would be available on October 10, 2007, and it would be offered for free. Now, talk about radical. A download was offered on a pay what you want model. Basically, they put out a tip jar, pay nothing. Or if you valued Radiohead and you wanted to support them, you could pay something. How much? Whatever you chose. It's crazy. Fans were given a 100% say over the value of this Radiohead album. Their music and this arrangement was directly between the fan and the band. No record label in the middle. And if you wanted something physical, yeah, you could pay more for a CD or a couple of different box set Style releases. The reaction throughout their fan base, the music media and the music industry was immense. And despite doomsayers, the experiment worked. Downloaders paid an average of $2.26, a number pushed down because 62% of all the people who grabbed In Rainbows refused to pay anything. Those who did pay ponied up an average of $6. Radiohead ended up making more money on the digital sales of In Rainbows than the digital sales of all six previous albums combined. Limited physical editions sold about 100,000 copies, resulting in about £3 million right there, right into Radiohead's bank account. More people bought the album when it was released conventionally through Excel Recordings. Total sales seemed to be somewhere north of 3 million copies, including nearly 2 million physical sales. The experiment, then, was a success, but you can only do this sort of thing once. However, it did show the world that there was more than one way to reach your fans with new music. I don't know. That's Body Snatchers from Radiohead's In Rainbows album. That recording was made right off the floor in the studio, so it's pretty much a live recording. So the In Rainbows experiment, item number 25 on our top 100 list for number 24. We have to talk about another death. And this one hit me particularly hard because I had so much contact with Joey Ramone over the years. He almost wrote a foreword to one of my books, and we spent a lot of time on the phone talking about it. Joey always seemed to be something of a sickly person. He suffered from some mental health challenges stemming from when he was a teenager. He did receive some psychiatric care when he was younger. He also probably suffered from Marfan syndrome, a genetic condition that affects joints, muscles and tendons. He also developed some kind of ocd, where he had to do things like step off a curb X number of times before he could continue on. If he left his apartment, he might have to go back several times to make sure that the stove was off and the door was locked. Sometime in 1994, Joey was diagnosed with lymphoma. It was an open secret in Joey's New York circle, but no one talked about it. He sought treatment, and medication kept things under control. But then, between Christmas and New Year's 2000, these two conditions collided. On December 30, 2000, he was overwhelmed by the feeling that he hadn't closed a door on the other side of the city. He fought back the urge as long as he could, but ultimately he felt he had to go check. It was a Cold and icy day. On his way to that door, Joey slipped and fell on the ice. He was a tall guy, so it was a long way down to the pavement. The drugs and the chemo had made his bones brittle, so when he hit the sidewalk, he broke his hip. This required surgery, and that required he stop his lymphoma treatments. The disease came out of remission and couldn't be beaten back. And on April 15, 2001, a month before his 50th birthday, Joey Ramone passed away. He was the first of the original Ramones to die. Bass player Dee Dee Ramone died of a heroin overdose the following summer. Guitarist Johnny Ramone lost his fight with prostate cancer in September 2004. And drummer Tommy Ramone was taken by bile duct cancer in the summer of 2014. There's a suggestion that these diseases had environmental causes. The Ramones used to rehearse in an old factory that had toxic chemicals everywhere. And not only did the original band members get sick and die, so did a number of associates and friends who hung out in that same factory with them all. Cancer. The death of Joey Ramon. The beginning of the end of the original lineup of the Ramones, the band who did more to kickstart punk rock than any other. Remember when I told you I spent hours talking with Joey on the phone? I still have his address and phone number in my contacts. I will never delete that. Hey. Oh, let's go shoot em in the back now. What they want, I don't know. The death of Joey Ramone. And as subsections, the death of all the original Ramones. Number 24 on our list. It's another devastating death for number 23. Like Joey Ramone, Joe Strummer was a cultural icon, but a different sort. He was the political punk, the activist punk, the punk that refused to bend for millions around the world. He was the guy who embodied the best of the punk spirit. And no one expected Joe Strummer to die young. Yes, he smoked and drank, but he'd been a vegetarian since 1971. He ran marathons. But no one knew, including Joe, that something was very wrong with his heart. He had something called an intramural coronary artery, a congenital condition that quietly got worse. This errant artery grew through the heart muscle. It got bigger and bigger until the artery squeezed shut, triggering a massive heart attack. This is extremely rare. There were maybe 100 similar cases in the history of medicine. Such a condition would only show up if you went in for a really comprehensive cardiac checkup. On Sunday, December 22, 2002 Joe took his dog out for a walk, came back, sat down on the couch and died. The ice age is coming the sun's zooming in Meltdown expected the wheat is good Engine stopped running but I have no fear cause London it clown and I live by the river the death of Uber punk and Clash founder Joe Strummer on December 22, 2002. It's number 23 in our top 100 list of the things that mattered in rock in the 21st century so far. Two more items to go on this episode. One is the end of a digital boycott and the other is one of the most complex world tours ever staged. I was never really a runner. The way I see running is a gift, especially when you have stage four cancer. I'm Ann. I'm running the Boston Marathon presented by bank of America. I run for Dana Farber Cancer Institute to give people like me a chance to thrive in life even with cancer. Join bank of America in helping Anne's cause. Give if you can@bofa.com supportann what what would you like the power to do? References to charitable organizations is not an endorsement by bank of America Corporation. Copyright 2025. Are you still quoting 30 year old movies? Have you said cool beans in the past 90 days? Do you think Discover isn't widely accepted? If this sounds like you, you're stuck in the past. Discover is accepted at 99% of places that take credit cards nationwide, and every time you make a purchase with your card, you automatically earn cash back. Welcome to the now it pays to Discover. Learn more@discover.com credit card Based on the February 2024 Nelson Report, this episode is brought to you by the Nissan Armada Pro 4X with a twin turbo V6 engine ready to propel your adventures. Up to 8,500 pounds of towing capacity to haul all your favorite toys and space for eight passengers. Nissan's most powerful car yet will chew up and spit out anything you throw at it. Learn more about the all new 2025 Nissan Armada at nissanusa.com Towing capacity varies by configuration. See Nissan Towing Guide and Owner's Manual for additional information. Always secure Cargo this episode is brought to you by State Farm. You might say all kinds of stuff when things go wrong, but these are the words you really need to remember. Like a good neighbor, State Farm is there. They they've got options to fit your unique insurance needs, meaning you can talk to your agent to choose the coverage you need. Have coverage options to protect the things you value most. File a claim right on the State Farm mobile app and even reach a real person when you need to talk to someone. Like a good neighbor, State Farm is there for number 22 in our top 100 list of the greatest rock Moments this Millennium we're going to talk about the Beatles. Their organization has always been very, very careful about rushing into things. When the compact disc started showing up in stores in early 1983, the Beatles would have none of this new format. They weren't going to commit to anything until they saw how CDs were going to work. The first Beatles CDs didn't hit the market until early 1987. Even though Box sets were becoming a big and profitable thing, the Beatles didn't bother releasing anything that way until the mid-1990s, even though rare and unreleased tracks had been widely bootlegged for more than 25 years. The same thing happened in the digital world. The itunes music store went online April 28, 2003. But the Beatles, victims of music piracy more than most, balked. It took until 10:00am Eastern Time on Tuesday, November 16, 2010, seven years later, before anyone could legally buy Beatles songs and albums on itunes or any digital store for that matter. And the same thing happened with streaming. No platform could legally stream any Beatles song until Christmas Eve 2015. A sense among many people inside and outside the music industry was that none of these trends or technologies were fully operational and legitimate unless the Beatles, the biggest band the world has ever seen, embraced them. So we're going to wrap these two moments, the Beatles appearance on itunes and their music appearing on streaming services, as one. A very big moment in the 21st century. And it's number 22 on our list. One more top 100 moment for this episode and this is where we find U2's 360 tour and number 21. About 20 years ago, I sat with Bono in a bar in Boston. I asked him why the band had entered a new promotional agreement with BlackBerry, moving away from Apple, and he said, because BlackBerry is going to give us access to something that Apple won't their labs. This partnership culminated with BlackBerry sponsoring the 360 Tour, which started on June 30, 2009 in Barcelona. This remains one of the most, if not the most ambitious touring constructs of all time. Three massive four legged claw stages were constructed by companies in Belgium and the United States. Each was over 50 meters tall and cost up to $30 million each. They could hold 200 tons worth of gear and each stage required 120 trucks to transport it, plus 137 permanent roadies and 120 locally hired crew. While one stage was in use, another was being taken down and the third was on its way to the next stop on the tour. Crossing oceans required ships. Because the claw was completely self contained and open to all sides, U2 was able to offer fans a 360 degree view of the stage. This had the benefit of increasing audience capacity between 10 and 20% depending on the venue. The stages were so big that they didn't properly fit into some stadiums. U2 had to pay $2 million to hoist the HD screen out of the way at Cowboy Stadium in Dallas. They also had to expand the Hippodrome in Montreal just so they could get inside, and that cost $3 million. The tour extended over 111 shows over two years, June 30, 2009 to July 30, 2011. There was a long postponement in 2010 when Bono badly hurt his back. That was concerning given that the tour was so expensive that it couldn't break even until sometime during the second half. Fortunately though, Bono found some German doctors and all the postponed dates were successfully rescheduled. About 7.3 million people bought tickets and for years the 360 tour was the highest grossing concertur of all time. Officially, the box office take was US$736 million. Ed Sheeran, Elton John, Coldplay and Taylor Swift have eclipsed that. But if you convert that $735 million into today's dollars, you're shy of just 1 billion, which is good for third place. Where are those claw stages now? I can't find two of them, but one can be seen at the Loveland Living Planet Aquarium in Salt Lake City. It's used for concerts, movies, a community space and a farmer's market. And if anyone knows what happened to the other two claws, please get in touch. I'm curious. Here's U2 in Anaheim, California on June 18, 2011. YouTube's 360 Tour 21 on our list. Let's review all the Items from episode 8 of the 100 Greatest Rock Moments of the Millennium so far. At number 30, it's the Oasis breakup, followed by the Oasis reunion at 29. Then it was the birth of YouTube at 28. We talked more technology with the introduction of the iPhone at 27. For 26 it was the rising cost of concert tickets over the last 25 years. Then we have Radiohead's In Rainbows experiment back in 2007. For number 25, we then move to the death of Joey Ramone and the rest of The Ramones at 24. Joe Strummer dying was number 23. The Beatles giving their blessing to digital distribution at 22. And at 21, U2's wildly crazy and expensive two year long 360 tour. We're ready to move into the top 20 with episode number nine of this list. We'll cover things like A Couple More Deaths, Sorry, they're unavoidable and three Massacres. Meanwhile, you can get all caught up with all the chapters in this series by downloading the podcast. And feel free to get back to me with what you think of this list so far. Use AlanLancross CA Music News and recommendations every single day on my website, ajournalofmusicalthings.com, get the Daily newsletter. It's free. Why not? And we can also meet up on most of the social media platforms. And don't forget about my other podcast, Crime and Mayhem in the Music Industry. If you love true crime with your music, you're gonna love this. Episodes come out every two weeks and there are a couple dozen that you can go through right now. Back with top 100 moments 20 through 11 next time. Technical production is by Rob Johnston. I'm Alan Cross. Survivor has been calling me for a long time. These 18 strangers have answered the call for the adventure of a lifetime. My parents would always say, you're gonna be the first one sent home. I can do this. I'm physically fit. I'm mentally fit. They must learn to adapt or they'll be voted out. 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