Podcast
Open Tabs
Hosted by M.T. Deco · EN
Stay ahead of the latest news, trends, and moments that are shaping digital and social media. Each episode, the M.T. Deco team digs into the cultural moments that are taking up real estate in our Google tabs and brains, pulling out practical, actionable insights that you can actually use.
M.T. Deco is a multidisciplinary agency that creates impactful digital strategy and social media content.
For more, join us on Substack
mtdeco.substack.com
mtdeco.substack.com
21episodes
Episodes
Newest firstAll episodes
🎧 Nobody wants to see your Birkin anymore
2w ago00:13:17Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comToday's topics: Meta is working to combat the “creepy” reputation that their smart glasses have and why [some] lifestyle influencers are ditching luxury hauls for low-stakes rage bait like $130 DoorDash orders.Timestamps:* 🕶️ 0:00 - Weeks after we called out Meta's glasses branding problem, activist groups have plastered anti-surveillance ads across New …
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🎧 The micro-influencer takeover
3w ago00:10:30Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comToday’s topics: what a new USC Annenberg study reveals about Gen Z’s relationship with live sports, and why brands are ditching mega-influencers for regular people with a few hundred followers.Timestamps:🏟️ 0:00 - A new USC Annenberg and ACC study finds that nearly 80% of Gen Z only goes to live sporting events for celebrity sightings, concerts, and br…
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🎧 Micro-communities, Spotify music videos, and anti-marketing
3w ago00:24:27Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comToday’s topics: the new social media app that promises no algorithm and no ads, Spotify’s move into music videos, and charli xcx’s “anti-marketing’ prediction and what it says about super fan culture.Timestamps:📵 0:00 - A new app called Yope has raised $20 million on a promise of no ads and no algorithms, built around “micro-communities” [think family and friend…
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🎧 The internet's whataboutism problem
4w ago00:22:51Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comWhat’s on the docket today: the Dunkin’ x Parke collab, the bean soup-ification of TikTok, and social media’s AI slop problem and how Substack is fighting against it. Timestamps🍩 0:00 - Dunkin’ Donuts is partnering with clothing brand Parke [Gen Z’s fav sweatshirt brand] on a new line of drinks and a limited-edition clothing collecting featuring two di…
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🎧 Gap's genius marketing, ballet-core, and the Phia fallout
Jul 1700:17:18Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comToday we're talking about the Gap x Hailey Bieber jean drop and what it says about the brand's comeback, why ballet is having a moment, and the Phia affiliate scandal that's put Bill Gates' daughter under scrutiny.Timestamps 👖 00:00 – Gap and Hailey Bieber launch “The Hailey Jean,” a ‘90s-inspired denim capsule. We talk through why the campaign works, …
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🎧 Can an app cure loneliness?
Jul 1500:16:48Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comToday, we're talking about why Meta pulled its new AI image feature just days after launch, our thoughts on Time’s 100 Creators of 2026 list, and whether an app can actually fix the loneliness epidemic that tech helped create in the first place.Timestamps🤖 00:00 – Meta pulls its Muse Image feature days after backlash. We revisit last week’s conversatio…
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🎧 Meta keeps trying [and failing] to make cool happen
Jul 1000:21:05Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comToday, we're talking about why friendship is becoming one of the internet's biggest status symbols, why Meta's latest AI rollout has creators [and users] concerned, and how Netflix is making its boldest move yet to compete with YouTube.Timestamps🤝 00:00 – Are influencer friend groups the internet’s newest flex? We dive into why creators are building en…
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🎧 Taylor Swift's wedding, brand slop & utility creators
Jul 800:18:44Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis Wednesday:* Taylor Swift’s wedding felt anticlimatic [00:00]. The wedding finally happened, but was the speculation more fun than the event itself? * When brands should sit out the meme [~00:08:00]. We discuss Silence, Brand!’s piece breaking down all the brand posts that came out of the recent Empire State Building climb. Behind the paywall:* The rise of utility creat…
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🎧 The Taylor Swift wedding frenzy + the business of fandom
Jul 300:22:40Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis Friday:* Taylor Swift's "royal wedding" speculation [00:00]. The internet is convinced Taylor Swift and Travis Kelce are secretly getting married today. We unpack why the speculation has reached a fever pitch, how Taylor trained fans to look for Easter eggs, and where the line between authentic fandom and manufactured hype begins to blur.* When fandom …
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🎧 Can you trademark internet culture?
Jul 100:22:54Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis Wednesday:* TikTok’s “hot girl” controversies [00:00]. Two content creators are under fire for trademarking the terms Hot Girls Read and Hot Girl Walk. We unpack what these controversies reveal about ownership, community, and why creators are increasingly treating culture like intellectual property.* A24's AI backlash [~00:13:13]. Indie darling A24 is …
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