Podcast
Open Tabs
Hosted by M.T. Deco · EN
Stay ahead of the latest news, trends, and moments that are shaping digital and social media. Each episode, the M.T. Deco team digs into the cultural moments that are taking up real estate in our Google tabs and brains, pulling out practical, actionable insights that you can actually use.
M.T. Deco is a multidisciplinary agency that creates impactful digital strategy and social media content.
For more, join us on Substack
mtdeco.substack.com
mtdeco.substack.com
11episodes
Episodes
Newest firstAll episodes
🎧 Everything feels like gambling now
5d ago00:35:37Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis Friday:* Meta wants to be your bookie [~00:03:18]. Meta is reportedly building a standalone prediction market app called Arena, joining the rush toward betting on everything from elections to reality TV outcomes.* The rise of butter squishies [~00:24:50]. A trip to 7-Eleven leads us down a surprisingly deep rabbit hole of butter-shaped squishy toys. On…
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🎧 Smart glasses have a branding problem
1w ago00:36:08Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis Wednesday:* Creators take over Cannes Lions [~00:01:55]. Brand spending on influencer marketing is forecast to hit $12.4 billion this year, and for the first time brands are flying creators out to pitch them, not the other way around. We get into what's actually driving that power shift and whether a 23-year-old who went viral on TikTok has any busin…
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🎧 Inside Fishtank Live, the reality show with no rules
2w ago00:18:05Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis Friday:* Wired’s deep dive into Fishtank Live, the 24/7 unmoderated reality stream [~00:00:22]. Contestants with nothing to lose live in a house while viewers blast insults through a live speaker system. The hosts unpack why this feels like the inevitable endpoint of reality TV, social media, and a generation using it as an escape from a pretty bleak…
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🎧 Unpacking MrBeast's 500 million subscriber milestone
2w ago00:21:24Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis Wednesday:* MrBeast becomes the first YouTuber to hit 500 million subscribers [~00:00:22]. The hosts debate whether the number means much when so many “subscribers” are just chasing his cash giveaways, and whether his fan base simply ages out of his content as fast as it ages in.* Vanity Fair’s exposé on Alex Cooper’s Unwell empire [~00:14:47]. Forty s…
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🎧 What does your drink say about you?
3w ago00:21:19Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis episode:* Creators are filling Love Island USA’s content void [~00:00:42]. With contestants’ accounts dormant this season, content creator @NotWildlin has stepped in with hour-long TikTok recaps of each episode. * Why is everyone drinking Loonen water? [~00:11:14]. The glass-bottled water brand has taken over feeds through what appears to be a heavy in…
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🎧 Why The Backrooms is the perfect Gen Z horror movie
3w ago00:30:00Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis Wednesday:* Love Island US is going social media silent [~00:00:52]. Season 8 made the call to keep contestants' personal accounts dormant while they're in the villa.* The Backrooms is the perfect Gen Z horror movie [~00:15:07]. A24's latest just crossed $200M at the international box office in 10 days, directed by a 20-year-old YouTuber.Below the payw…
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🎧 What happened to Glamour Magazine?
4w ago00:27:58Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis week we cover:* The rise of snail mail clubs [~00:01:07]. We dive into how physical mail became a growing creative economy and Megan Collins does a live snail mail club unboxing. Plus: why the appeal might have less to do with nostalgia and more to do with craving a sensory experience that your phone just can’t replicate.* Jay Shetty is leaving YouTube [~00:16:53].…
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🎧 Zillennials are in their ✨whimsical✨ era
May 2900:31:56Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis week:* Spotify is reserving concert tickets for superfans [~00:00:35]. Spotify announced it will use listening data (streams, hours, and shares) to identify superfans and hold tickets exclusively for premium subscribers. * The rise of whimsy [~00:19:10]. A New York Times piece declared whimsy a rising trend among Zillennials. Beyond the paywall…* Everyon…
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🎧 Is 90% of the internet fake?
May 2200:56:06Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis week:* The rise of parallel play for adults [~4:31]. A Real Simple article applied the child development concept of parallel play to adult friendship -- spending time together while doing your own thing.* The Rise of Parallel Play Friendships, Real Simple* Stop Calling It Community. You’re Running a Group Chat With Merch., Ayo Ogunde 🧠 * Nobody wants to be famous anym…
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🎧 The internet is trying to buy Spirit Airlines
May 1500:39:04Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comHappy Friday! 👋 We’re back with this week’s episode of Open Tabs, our weekly Substack live where we talk about the internet news and cultural moments that have been taking up space in our brains and Google tabs.Here’s what we covered this week:* Charli xcx dropped a new song exclusively on Instagram and vinyl [~0:00]. She released her new song, I Keep On…
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