Podcast
Open Tabs
Hosted by M.T. Deco · EN
Stay ahead of the latest news, trends, and moments that are shaping digital and social media. Each episode, the M.T. Deco team digs into the cultural moments that are taking up real estate in our Google tabs and brains, pulling out practical, actionable insights that you can actually use.
M.T. Deco is a multidisciplinary agency that creates impactful digital strategy and social media content.
For more, join us on Substack
mtdeco.substack.com
mtdeco.substack.com
25episodes
Episodes
Newest firstAll episodes
🎧 Meta keeps trying [and failing] to make cool happen
Jul 1000:21:05Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comToday, we're talking about why friendship is becoming one of the internet's biggest status symbols, why Meta's latest AI rollout has creators [and users] concerned, and how Netflix is making its boldest move yet to compete with YouTube.Timestamps🤝 00:00 – Are influencer friend groups the internet’s newest flex? We dive into why creators are building en…
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🎧 Taylor Swift's wedding, brand slop & utility creators
Jul 800:18:44Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis Wednesday:* Taylor Swift’s wedding felt anticlimatic [00:00]. The wedding finally happened, but was the speculation more fun than the event itself? * When brands should sit out the meme [~00:08:00]. We discuss Silence, Brand!’s piece breaking down all the brand posts that came out of the recent Empire State Building climb. Behind the paywall:* The rise of utility creat…
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🎧 The Taylor Swift wedding frenzy + the business of fandom
Jul 300:22:40Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis Friday:* Taylor Swift's "royal wedding" speculation [00:00]. The internet is convinced Taylor Swift and Travis Kelce are secretly getting married today. We unpack why the speculation has reached a fever pitch, how Taylor trained fans to look for Easter eggs, and where the line between authentic fandom and manufactured hype begins to blur.* When fandom …
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🎧 Can you trademark internet culture?
Jul 100:22:54Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis Wednesday:* TikTok’s “hot girl” controversies [00:00]. Two content creators are under fire for trademarking the terms Hot Girls Read and Hot Girl Walk. We unpack what these controversies reveal about ownership, community, and why creators are increasingly treating culture like intellectual property.* A24's AI backlash [~00:13:13]. Indie darling A24 is …
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🎧 Everything feels like gambling now
Jun 2600:35:37Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis Friday:* Meta wants to be your bookie [~00:03:18]. Meta is reportedly building a standalone prediction market app called Arena, joining the rush toward betting on everything from elections to reality TV outcomes.* The rise of butter squishies [~00:24:50]. A trip to 7-Eleven leads us down a surprisingly deep rabbit hole of butter-shaped squishy toys. On…
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🎧 Smart glasses have a branding problem
Jun 2400:36:08Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis Wednesday:* Creators take over Cannes Lions [~00:01:55]. Brand spending on influencer marketing is forecast to hit $12.4 billion this year, and for the first time brands are flying creators out to pitch them, not the other way around. We get into what's actually driving that power shift and whether a 23-year-old who went viral on TikTok has any busin…
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🎧 Inside Fishtank Live, the reality show with no rules
Jun 1900:18:05Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis Friday:* Wired’s deep dive into Fishtank Live, the 24/7 unmoderated reality stream [~00:00:22]. Contestants with nothing to lose live in a house while viewers blast insults through a live speaker system. The hosts unpack why this feels like the inevitable endpoint of reality TV, social media, and a generation using it as an escape from a pretty bleak…
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🎧 Unpacking MrBeast's 500 million subscriber milestone
Jun 1700:21:24Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis Wednesday:* MrBeast becomes the first YouTuber to hit 500 million subscribers [~00:00:22]. The hosts debate whether the number means much when so many “subscribers” are just chasing his cash giveaways, and whether his fan base simply ages out of his content as fast as it ages in.* Vanity Fair’s exposé on Alex Cooper’s Unwell empire [~00:14:47]. Forty s…
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🎧 What does your drink say about you?
Jun 1200:21:19Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis episode:* Creators are filling Love Island USA’s content void [~00:00:42]. With contestants’ accounts dormant this season, content creator @NotWildlin has stepped in with hour-long TikTok recaps of each episode. * Why is everyone drinking Loonen water? [~00:11:14]. The glass-bottled water brand has taken over feeds through what appears to be a heavy in…
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🎧 Why The Backrooms is the perfect Gen Z horror movie
Jun 1000:30:00Tap to summarizeThis is a free preview of a paid episode. To hear more, visit mtdeco.substack.comThis Wednesday:* Love Island US is going social media silent [~00:00:52]. Season 8 made the call to keep contestants' personal accounts dormant while they're in the villa.* The Backrooms is the perfect Gen Z horror movie [~00:15:07]. A24's latest just crossed $200M at the international box office in 10 days, directed by a 20-year-old YouTuber.Below the payw…
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