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In the age of AI, how important is user research? Is UX research just a way to validate our own assumptions, or does it play a deeper role in shaping product strategy? And as AI adoption grows, how exciting is the future for UX researchers really?

In this episode of Our Design Diaries, I speak with eight SAP UX researchers to unpack four questions facing user research today.

They share why UX research is not about validating assumptions, what user insights continue to surprise, how user research drives product strategy, and what the future of UX research looks like, from artificial users to researchers evolving into strategic partners.

Listen to learn how UX researchers keep humans at the center of product innovation as technology accelerates.

Thank you for sharing your perspectives: Alina Uvaeva, Alexandra Matz, Andy Echenique, Ellie Kemery, Eric Mahlstedt, Kathrin Paimann, Leonie Dietterle, Miray Kubilay