The animal rights movement has found its big tent: everyone hates factory farming, right? In this solo rant, Mariann Sullivan ponders “anti-factory farming” as a unifying movement strategy — specifically, the inconvenient fact that being against something isn’t the same as having a plan to replace it. She also takes on a growing narrative that out-and-proud veganism is somehow the movement’s own worst enemy, and why she’s not buying it.

The anti-factory farming “big tent” truly is a compelling rallying cry — but what’s actually inside the tent when you ask what comes after cage-free?
Pricing meat truthfully would require raising its cost significantly, yet corporate campaigns tend to sell themselves on not raising the price of meat
Passionate activists are often quietly (but not silently) shifting culture and the food scene in a vegan direction every day without blowing up the room
Does abolishing factory farming without a clear vision of what replaces it risk reorganizing exploitation rather than ending it?

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