← Parenting in a Tech World
Parenting in a Tech World
The 3am Spiral: How Technology Is Lifting the Mental Load of Early Parenthood
00:38:27
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- [00:00]
A
If you're a parent, and that's probably why you're listening to this podcast, but you've probably experienced that 3am spiral wondering if your baby is breathing, calculating how many hours of sleep you got and that you have to get still, and then mentally running through tomorrow's feeding schedule. That was a long time ago for me, but for some of you, you were right in the middle of it. And today's guest has made it her mission to to take some of that weight off of parents plates. Victoria Vaynberg is the chief customer and marketing officer at Nanit, the smart baby monitor and parenting platform that's doing far more than watching over a crib. In this episode we dig into how Nanit is using data and technology to ease that invisible mental load of early parenthood, which I will never forget, and what Nanet's latest parent report reveals about what's really happening in homes across the country during those first very overwhelming years. Victoria, thank you so much for joining us.
- [01:09]
B
Thanks for having me. Fun to chat. Parenting.
- [01:12]
A
Yes. And honestly, just female CMO to female CMO in a consumer tech space that truly helps families. There's a lot of alignment here.
- [01:22]
B
So much. I know. I was excited when we met because. Right. The first thing you said to me was, oh, we're dealing with different ages, which is true, but we are fundamentally actually solving or helping with the same challenges. Right. Which is how to support parents so that they can give their kids the best. Right?
- [01:41]
A
Yes. All while having our own families. We're both moms. And anyway, a lot that we could talk about, probably off, offline, but for today's purposes, let's go back to the beginning. You know, what drew you to Nanit because you have a long and tenured career. What was that aha moment that made you realize that this company was doing something truly different?
- [02:04]
B
Yeah. So I am a mom of three. I have twin daughters who just turned seven. Fraternal. I always get asked, I'll say it. And then I have and about to turn five year old son. And it's funny, I sort of always say like I had heard of Nanette when I had my daughters. I was living in New York City at the time and I kind of missed the wave and the boat. I sort of fell into that trap of like expecting very little from a baby monitor and that was just not knowing. And yeah, fast forward a bit. I, you know, had a conversation about Nanette and I really was amazed by what this kind of product could do and obviously just so relevant for me as A parent that they were building this technology that did all of this, you know, support and work for parents that I could immediately be like, I wish I had that. And I have said that so many times over. So in its simplicity, it's that and I love working on things I care about. And when you are, you know, become a parent, it does become. Right. A huge part of your identity. And so it's really nice to be able to make an impact on that space.
- [03:24]
A
Absolutely. If you don't believe in what you're marketing or who you're working for, you need to have that passion. Right. And that's the same thing. When I, when I saw what Bark was doing, it was just an honor to be able to join their company. You know, they started, we started about 11 years ago and I joined about a year in and it was just like, wow. And I wasn't ever going to work for another startup again because that can be a cluster.
- [03:52]
B
I said the same thing and here I am. Here we are. I was like, this is my third one. I had told myself, not again. And here we are.
- [04:02]
A
But that speaks to the quality of the team and the tech and the mission, right?
- [04:07]
B
Yes.
- [04:07]
A
And so when most people hear baby monitor, they picture a camera and a speaker. So how do you explain what Nanit actually is to someone who hasn't used it?
- [04:17]
B
Yeah, absolutely. And we'll start with that. That's our hero products. We have like an ecosystem of tools. But I mean, we wrestle with this internally because how do you explain something that does a million things Right. But in. Yeah, what I'd say to somebody is it's the best version of a video monitor that you can get. But it's so much more than a monitor. And obviously in like colloquial talking to a friend, you might say it's like having a whoop or an. Or Apple watch for your baby. But in a way that is more than that too. It's not just data. It's, you know, it's not just the sleep tracking. It's actually creating shared visibility for all the people who you're parenting with. Right. And so, I mean, I can use my personal example, when I had my twins, my husband was able to take parental leave with me. I don't think we would have made it if that hadn't happened. And but there was so much. Right. That we didn't know before. And then all of a sudden you're like writing down every feed you do your trying to remember who went down for a nap, when, how long did they sleep for. When is the next nap? What is the wake window? All of that stuff is actually built into and being done for you automatically by Nanit. And so. And not only that, but it's an app that everybody can look at, so you don't have to have that dialogue that I'm going to ask you. I imagine you did, which is, did you see. When did you notice when that happened? Do you remember when they woke up? Should we start bedtime now? Like, that whole discussion is kind of eliminated because the information is there for everybody. And I think that's one of the magical things about Nana, is it's not just for moms. It's for moms and dads and caretakers and the whole family to be in it together, because doing it alone is not the way. And we know that's not modern parenthood.
- [06:21]
A
And it's for the babies, too, because stress that you can take off the parent gives them more time to just be. Be present.
- [06:28]
B
That's exactly right. At the end of the day. Right. Sort of say it is. If we're doing our job, you can watch less, you can monitor less, you can live your life. You can, like, pay attention to the things that make parenthood magical. Right. And enjoy those without it being masked by, of course, very hard things. I'm not pretending that it's all like a smooth, easy ride, but you can find. Find that more kind of purposeful, joyous thing that you sort of signed up for.
- [07:04]
A
Totally.
- [07:04]
B
Yes.
- [07:07]
A
You recently released Nanette's parent report.
- [07:09]
B
We did what?
- [07:10]
A
Yeah. What were the findings that surprised you the most? And what did they tell us about the state of modern parenting?
- [07:16]
B
Yeah, we love doing this one of. And I. I know you have a huge community, so kind of we can relate that. One of the magical, amazing things about Nanit is how engaged our parents are. And so we are able to reach out to them and have this conversation to understand how they're feeling. Right. What they're seeing, what they want. So a couple things that stood out. I don't even want to say surprising. I think it was amazing to see them written on paper. And one big one was that this is technology that's bringing the parents closer together. And that leans on what I kind of was just sharing, but it's bringing them closer together because the visibility is there, the shared responsibility is there, and they told us they're able to bond over watching their baby together. So that was a really amazing one. A lot of insights around that mental load being removed. So, again, the simplest one I could say is the camera's automatically tracking all of your baby's sleep. And sleep is the upstream of everything health. Right. We know this as adults. It really starts day one. And so the sleep information being synthesized for you, one sleep score to tell you how the baby's night went and what you should do. Right. All of these things that historically you might have paid for packets or materials or things to read is there for you. So it's removing this mental load which again enables the parents to focus on each other, their baby. Right. Their life. And then, you know, we did see a number of trends and I, you know, feel like you can and should speak to them about kind of what's coming and you know, what they, where they think culture is going. And I think there are a couple of really interesting things that I was personally really happy to see. So one is whole family visibility and better understanding the parents health alongside the baby's health. That's a really big one. We saw, you know, a lot around the guilt topic and you know, the idea that we've all sort of like bought into this notion that we're supposed to be perfect and obviously it's been instilled in us somehow for a long time. But the idea of like less guilt, right? Less guilt, more finding harmony, more finding versions of balance in seasons of life. Right. That especially working parents and, and just to focus on that kind of mental health and the things that make you whole and the things that allow you to show up for your baby involve taking care of yourself as the parent too.
- [10:11]
A
Yeah. It's an under investigated undercovered topic. But every time I'm on an airplane, I'm reminded when they mentioned the, you know, you need to put the oxygen mask on yourself first. Cause you cannot be alive and present to take care of anybody, anybody if you cannot breathe. Yeah. So there's, there's that.
- [10:34]
B
Yes.
- [10:35]
A
Yeah.
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B
It's the great analogy, right. That we have to remind ourselves of that for sure. Right. Nana is not giving you a bunch of data for data sake. And we're not showing you data in a way that's not digestible. We are contextualizing and providing clear synthesized information that helps you understand what's going on with your baby, be able to feel equipped to make the right decisions for you and your baby and you know, get confidence at the end of the day. That's what it's about. And so I think all those things are intertwined with that invisible mental load. And again, the fact that the Nanod app and the devices are Built for everybody to have that visibility. It is inherently designed to support modern parenthood where both parents are engaged and involved in the experience. And there's no, you know, with an old school monitor, one person's taking it on their nightstand, right. And they become the default parent who has to watch it and pay attention. And it's like we're kind of leveling the playing field a little bit because you can hear them wake up too. You can understand what's happening. And so it encourages not everything. We're not solving the broader invisible load problem that has lots of parts of life, but we are contributing to making it better.
- [12:05]
A
So you're a sleep deprived parent. It's 6:00am Walk us through what a nanite powered night actually looks like for a family.
- [12:15]
B
Yeah.
- [12:15]
A
Data is being collected.
- [12:17]
B
Yeah.
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A
And how does it translate into something actionable?
- [12:20]
B
Yeah, absolutely. So let's try to walk through this. You go to bed, you've got your nan at home display so that you don't have to have your phone on. And you have set the notifications and customize them for what you as the parent want to see. And I think that's really important. So the level of volume you want to hear about if they cry, how do you set that? A cough detection notification sounds and movement, there's the most, the most available real time alert notifications are in the app. So you set that as yourself based on how you parent and what you want. You go to bed, right? You get a notification about your baby is crying or they're moving or whatever. The camera's capturing that, right. So you wake up, you take a look and there's actually throughout the whole experience, right. A lot of tips and tricks like how many parental interruptions are causing interruptions to your baby sleep. So you kind of wait a minute and you look and then, you know, maybe your baby's super young. So you do go in and you do their feed and you do their change and then you place them back in their crib and they're under the nana. And all of this is being watched. But in the background, beyond the things that you're seeing, like how long they're sleeping, if they're again coughing, if they're crying, how much they're moving, you're actually understanding after the full night, all of the underlying components that make up great sleep are being served to you with one score. So you wake up in the morning and just like you as an adult, check whatever your score is, right. You're getting one for your baby along with guidance on what you might want to do to help improve that score. And you're getting data about how long they slept on each side of their head so that you could potentially prevent the torticollis and the helmet situation. You are actually. If they're having a coughing fit, it's being captured and saved for you. So if you need to go to the pediatrician and say, my kid's been coughing, tell me what kid coughs on demand to make this sound. Right. That, like, you know, that makes the cough that they had last night, but it's actually been captured. The length of the cough's been captured, it's been clipped and saved for you. And so you can take that to a doctor. Like, I write, like, all of these things are happening and they're being captured and available to you in the background. And then the most magical thing that's happening is every cute little thing your baby's doing is actually being saved for you as a memory. And so if I have, like, one thing that I could go back in time beyond all the help it would give me, it's that, like, I do not have videos of my twin daughters in the, you know, waking up in the morning and talking to each other. But they did do that, and I would watch it. And if you have a nana, you have that for their whole life. For your whole life. So everything I just said, which is a ton of stuff like, that's there for you, and you haven't had to do anything but put them down in their crib.
- [15:43]
A
That's amazing. And I will never forget, even though it's been over 17 years, the stress of, like, is my son breathing? Is this normal? How often should I go in? Because I never want to not be attentive. Right. He needs to feel safe and not stressed. But also, like, if you jump every time your kid cries, that's also, you know, it's like, where's the balance? How do you build resilience? How do you help build sleep? Sleep healthy habit.
- [16:12]
B
Anyway, but I. I will add to your point, and I left it out, but it's the obvious early days thing. We do track breathing motion.
- [16:21]
A
Yes.
- [16:21]
B
And we do that again, all from the camera. Right. So there's a print on the band that we provide or on, like, a sleep wearable, and it shows you their breathing motion so that we could eliminate that thing that is preventing you from sleeping. Right.
- [16:37]
A
You know, because Nanit sits at this really interesting intersection of hardware, software, and health data. Much like bark. Is there, like, are there shared learnings Cause I another thing too is like, as a mom, I want to know, like, is this normal? And if it's not normal, what are some tactics I could maybe deploy, like a community of parents to help me with this thing, whether it's raising a baby or parenting in a tech world?
- [17:02]
B
Yeah, absolutely. I mean, I do think, you know, Nanit was built with and still run by Nanit Lab is a team of sleep researchers. And so that's kind of built into the product experience. So that level of expertise is there and it's built along with you. And I think we have to see where we go in terms of all of the other support and expertise we can provide. But we also probably same too. You have to be careful because every baby is different and we don't want to create more anxiety by giving you a lot of information about a lot of babies that aren't your baby and making you feel like you're living in a world of comparison. And that's something we see, see our parents tell us is they don't want to see tons of stuff comparing their baby to somebody else, like to somebody else, because that's inducing more anxiety into their life. But then we do have our community, much like you do, both on Facebook and within kind of the Nanit ecosystem. And we want parents to have the opportunity to speak, speak with each other. And you know, I'm curious how that works in your community as well.
- [18:22]
A
Yeah, you know, we, we built our Facebook community. I, I launched the Facebook group called Parenting in a tech world in 2017. Just personally as a mom of a then much younger child and despite being like in tech, I was struggling with like, should I let him have Roblox? Like how much screen time is okay, despite what my pediatrician says, you know, like, I gotta take a conference call. So. And it blew up and now there's over 700,000 parents in the group and Bark is absolutely integrated in it. And we have full time employees at Bark now just dedicated to helping to answer questions or surface things that need to be delegated to support or answering answering questions that maybe have nothing to do with Bark but are truly helpful for parents, which is what the goal is for it to help to help parents whether they use Bark or not. And the only drawback really is that Facebook owns it. Right. And the Facebook algorithm continues to change and it's frustrating to have spent almost 10 years building a very engaging and helpful community and really have it be, you know, at the whims of an algorithm and or admin that may or May not like what we're saying about them.
- [19:40]
B
Yeah. But that's an incredible number of people to have in the community. And I think the flip side of not owning it, which I've wrestled with too, and sort of tried to maintain both, is that that is where the people are and the benefit you're providing to them by being there can outweigh. Right. Some of the costs.
- [20:01]
A
Yeah. We, we had Facebook reach out a few years ago telling us that our group was in the top 1% of engagement for groups across their platform, which was huge. But then that also means that they're paying attention to us.
- [20:14]
B
Yeah.
- [20:14]
A
And again, we talk about them in it. So anyway.
- [20:18]
B
Right, right, right, right. Oh, yes. You have a. That is a.
- [20:22]
A
It's awkward, but it's fine. Everything's fine. So helping families navigate tech as their kids get older. How. How do you think about nanet's role in a child's digital life beyond the nursery? You know, I'm thinking NANIT can, can grow with a family in some ways.
- [20:38]
B
Yeah. You know, no concrete answer, but of course that's what we're thinking about. You know, first and foremost, we're coming into the home in the first day. Right. And so the trust, the security, the privacy that matters, that's the first step to everything. Right. If we have to have our family's trust, and we do, actually, 97% of Nanit parents would recommend us to a friend or family member, which is incredible. Right? Yes. And. And you can't take that for granted, but you also have to take that seriously. And so I think we have earned the permission to grow with them and what that looks like, you know, we're still figuring out. But I think what's interesting in chatting with you and what you're all doing, like I said, I kind of come back to this shared base of how you're helping parents help their kids regardless of what age they are. Right. And that is the ethos. Like, this is technology that's built to support parents and in turn support their children. I think that's what you're doing as well. Right. Finding ways to give parents the most important information, but not take away from the kids experience. Right. Or not broach that really tough line. And so, you know, I think there's a lot for us to learn from others out there about where we go and what comes next and what families need. And then I'm also thinking a lot about, I don't know, where is the world a couple of years from now? Like, how are you thinking about that with. Right. What we're seeing, right, is we know the AI world is here and it's going to impact things. And then we're also seeing this massive trend of everybody saying, right, I was like, touch grass. I don't know if that's the right way to say it or go live your life, go in real life. Like, you know, I grew up without the Internet so like I get it. And we're seeing that come back. So I think there's a very important role for again, technology and how it's helping you, how it's enabling the way you want to live your life and not taking away from it. But how do you all think about that?
- [22:54]
A
Yeah, I'm really glad you asked because when we were thinking about launching a smartphone for kids, we had to wrestle with the, we are about to be the facilitator of kids having screen time which we, you know, in some cases are fighting against or working to stop or surfacing dangers from when that happens. So how do we do this the right way? And I'm really proud of how our team did this and I'm really glad that we did this because the existing options weren't safe. Right. And tech is not the problem. Tech is a tool. It's how the tool is used, monitored, regulated, guided. And so we felt that if we could launch a safer smartphone for kids or safer smartwatch for kids, that actually put parents in control of screen time, of what and when the kid could access, including even the camera, then parents could be set up to let their kids use tech for the minimum viable use case. And then when they're older, peel back the layers of accessibility and education and ride alongside them instead of just like, here you go, have fun, don't wreck it. So it's been, you know, we've learned a lot, especially because the team at Bark, most of us are parents and we are keeping our own kids in mind when we're building, when we're rolling this out and constantly iterating based on the feedback from them. Yeah, we never want to be heavy handed or surveillance. Right. It's really about the slow roll and prioritizing in real life over online when we can, but also knowing that we have these amazing pieces of tech at our disposal and they can, they can save lives, they can help locate a child in an emergency, they can send an alert around suicidal ideation or predation that didn't exist in the past. So. And also something that came to mind as you were speaking is, you know, security and privacy. That's something I get asked about all the time, like, how, you know, you are dealing with children's data, how do you protect it? How do you keep it safe? And I, I believe our companies have similar security standards protocols, which, you know, I don't think either of us would be working at the companies we do if they didn't. Right. You know, we, we probably both have the luxury of working at a lot of amazing places and we have chosen to be where we are because of the team, the tech, the mission, and the security standards. But yeah, I guess what would you say to a parent that's like, look, there's a lot, a lot of baby tech, baby monitors out there. Why would I choose Nanit over something else?
- [25:42]
B
Yeah. Also a comment like, I love what you said. It's like, technology is not the problem, right? It's like it's here, right? We have many benefits of it. Like, I was sort of joking the other day. Like, do you remember the time where you would order food and you didn't know when it was coming and now you know, like, exactly where it is. Like, there, there are things about it that are great and we've embraced, right? We're like, come on in, tell me all the info. But yeah, what, what I would say say is it's so hard.
- [26:19]
A
I mean, where to start?
- [26:21]
B
There is where to begin. But no, I think, you know, at the end of the day, there are things, in my opinion as a parent, right? And in this space, there's definitely like the inclination to over buy. There is the like world of I need everything and I can't live without it. And I was certainly guilty of that. It's like, and then you have another kid and you're like, nope, these are the four things I need and it's all gonna be okay. And it's such an interesting space to work in because it is basically impossible to understand any of these feelings until you have entered this. No matter what. It is impossible. You don't know. You think you're gonna be a certain way. Maybe you are. You have circumstances. My twins were in the nicu, you know, and I had a different initial experience of parenthood than I maybe had pictured. Right. So you never know how that's all going to happen. But I do think that there are products and platforms and people behind them designing to truly make your life better and easier. And I think that there are other ones that aren't or are maybe manufacturing to be quick and make it easier and cut that price point and like, have a, you know, And I'm not judging anybody. Those things are true. But I think when it comes to where we are in society and our ability for technology to aid you and guide you and give you more information and help squash all that anxiety that no matter how chill of a parent you are, you're gonna experience, right? I would say, like, if you're looking for the thing that's going to ride alongside your family for years, not one year, but Nanit parents are using us for five. If you're looking for the one thing that's going to be there for you, make you feel less anxious and ultimately leave you feeling confident, then this is. This is the product that's gonna get
- [28:28]
A
you there and back to, you know, the marketing and customer experience aspects of your role. It's all about branding, too. Branding doesn't mean anything without trust. But your first experience with Nanit, I remember being like, wow, wow, well done. And then taking them down the funnel of getting to know the brand and the tech and the ethos, you're like, it's like, when you know, you know, when you know, you know. And I just like, I'm like, yeah, this. This company's legit, so shout out, you know, because it's not easy.
- [29:01]
B
Yeah. I mean, I think it's also the, you know, my goal for sure is one, you can also have a little fun with it. Like, we've done some things that some people might say felt a little, you know, like. But we're real people with real lives. If you come to our office, right? Like, there's, you know, tons of parents who also like to go out to dinner and like to go do stuff, and they're working and they really love their kids. And, like, how do you also capture the real life of that? And, like, one of my favorite. It was actually UGC content, but that we've had permission to share out and we always use is always this really hilarious. It's like five moms out together at night. They've all got their phones out, looking at the nan because it's bedtime. And they're basically, like, grading the husbands as they go around and they're watching, and it's like, this baby's asleep, this baby's asleep, this baby's asleep. And then one baby's not. And they're like, he is getting a call. And it's just such a. Like, that is how the world is, right? Like, I don't want to manufacture that. Like, that is what happens. You could see it everywhere you go. It's like, I'm out tonight. I hope he did bedtime. Right? But I can see it. And they're like, yep, baby's asleep. Let's go have a night. Right. And I just, like, I think it's important for us to share a real lens into what that looks like and how it becomes a part of your life. Right? Yeah.
- [30:39]
A
And that's one of the beautiful aspects of technology and even social media, which I don't tout enough the positives of it, but the fact that it does help you see if people are being authentic when they share the real life highs and lows of parenting, of raising kids, of mental health and mental. Like, we need that, we need that transparency and that community, that connection, that authenticity now more than ever.
- [31:06]
B
But we're old enough to be able to use those platforms safely. Right. I think that's probably the difference.
- [31:14]
A
Big difference.
- [31:15]
B
Yeah.
- [31:16]
A
Yeah. In fact, don't get, don't get me started. Yesterday, Instagram basically just copied Snapchat by offering disappearing messages.
- [31:23]
B
And I'm like, oh, is that right?
- [31:26]
A
Cool, cool, cool.
- [31:28]
B
Yeah. I mean, I want to ask you because, you know, like I said, I have 7 year olds and 5 year olds and if you catch me right now, I'm like, you're not going on social media till, I mean, good luck. Like, you're gonna like, sneak that. Right. Like, I don't want that to be a part of what you believe. But how do you all manage that knowing. Let's call it peer pressure or the opportunity to use it as a way to connect with friends.
- [31:59]
A
Yeah. You know, before Jonathan Haidt's book the Anxious Generation came out about two years ago, we didn't have a lot of momentum behind the data for why it's better to wait until at least 13, because that's when the social media platforms were legally able to push their products on kids. Once that book came out and he started to Recommend waiting until 16 based on science and data that was amazing for every parent who knew in their gut but couldn't point to proof. Additionally, just having lived that right. My son is now 17. I gave him tech and social media and gaming way too soon. I have so many regrets and I can't go back in time. I can now say that even though at the time when I let him have it, my biggest fear was I don't want him to be left out. I want him to be included. So this is the necessary evil. Now I know that I, I did want him to be left out of the bullying, the toxic addictive algorithms, the Body image and disordered eating issues. The predation, the graphic sexual and violent content. Like, oh my gosh, of course I wanted him to be left out of that. I just needed to prioritize in real life moments that would be even healthier for him than a connection on Snap or an Instagram reel or. Or 7 hours gaming on Roblox. I was at a disadvantage. My then husband at the time and I were at a disadvantage because he was an only child and we were in Covid for a lot of it. So it's like that was the only way to connect and that was an extra blow to every parent that had to live through that. So, yeah, we can't go back in time. And thankfully, the beautiful thing about children's brains and neuroplasticity is like, it can get better. There is always hope. But please do not be paralyzed by. My kid's going to be left out because you want them to be left out.
- [34:01]
B
Yeah.
- [34:01]
A
As long as you're prioritizing opportunities for, in real life, authentic connection.
- [34:06]
B
Yeah. I mean, that's really lucky for everyone to have your first person point of view and willingness to share that you like even to be able to say you regret that. Right. That's not easy to do because people to hear it. Right. It's the guilt piece. Right. But people need to hear that from each other or. Right. Be reminded. Like, we are all people too, who probably we're human, don't know what we're doing.
- [34:34]
A
Yeah. And one of my favorite doctors, Dr. Carrie Mackinson, who's also a mom of two, she said something recently on the podcast, which is, your children don't need perfect parents. They need present ones. And it's like so basic and straightforward and obvious. But, like, hearing that, it was like a weight was lifted. I was like, oh, you're right. You're so right.
- [34:58]
B
Well, what a great. Like, I'm gonna tease out. We're about to drop a video next week that takes. Shares our perspective on this notion of a perfect parent or lack thereof. And so, yeah, would love for you to take a look at that next. Oh, yes.
- [35:17]
A
Yeah. Share with us.
- [35:18]
B
We'd love to share it. Yeah, I'd love to.
- [35:20]
A
That's awesome.
- [35:21]
B
Yeah.
- [35:22]
A
So, I mean, there's. I know there's a lot we can talk about. There's not enough time for all the things that we could talk about.
- [35:30]
B
What.
- [35:32]
A
What would you like to share with our audience that we haven't covered today? I mean, knowing that it's, you know, bark helps to protect over seven and a half million children across the nation. 700,000 parents in our Facebook group. You know, we share this content on
- [35:48]
B
YouTube, TikTok, LinkedIn, Facebook, all the things.
- [35:52]
A
Yeah, yeah. It's not just parents, but. Yeah. Legislators, health care professionals, education. Like, yeah.
- [35:59]
B
What have we covered? I think we've covered it. But like I said, I would say one. Like, there's. We have a foundational, fundamental brand belief and personal belief, which is, again, makes it great to work here. It's like, parenting is the best. It really is. Right? Like, being a parent is awesome. I would, you know, I don't know that I need a lot more children, but, like, I really love it, you know, And. And I also love working. I love all these things. But, like, we need to bring the positivity back into parenthood. And I know that there's. There are a lot of challenges. I live them. We all do. I haven't even begun to experience, right. What I know people say, which is the older they get, the harder it gets. Like, I have not entered all of those real problems. Right. But we all are having them, for the most part, are doing it because we want to. And I've yet to meet a parent who doesn't say, this is the best decision I've ever made. So I think it's important to remember to bring the positivity back to it. And that's something that we always wanna do. And then, like I said, whether you're. Even if you're aged out, everyone knows someone who's having a baby. Everyone. People might be becoming grandparents. They are grandparents. Like, kind of everything I've shared, I would just say, again, is like, this is about giving parents confidence and taking away the anxiety. Like, that's when we know we're doing what we're supposed to do. And that's what I would encourage for everyone. And then, like I said, always plug the. Like, you find a person who has a nana and you will get a reaction from them about their love for this like nothing you've ever seen. And so, you know, I said spread the word. And, like, it's even made for grandparents because they actually have access to seeing a baby and they can read them a story and talk to them. And so, you know, it's. Again, it's really all of those things is what I'd love to share.
- [37:58]
A
That's so cool, Victoria. I'm so glad that we were able to connect. Thank you for your time today. We'll be sharing this far and wide, and please stay in touch. We have a lot in common, and I'm excited to stay along your journey.
- [38:13]
B
You, too. Thank you so much. This is great.