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Episode Overview:

Healthcare still doesn't truly know "who is who" — and that identity crisis is costing health systems patients, trust, and growth.

Our next guest, Clay Ritchey, is tackling this challenge head-on as CEO of Verato.

With more than two decades of experience driving growth and innovation across market-leading healthcare technology organizations, Clay brings a unique perspective on why identity intelligence is the hidden driver of patient loyalty and better outcomes.

Scaling his previous company through hyper-growth and a successful merger, he understands what it takes to seamlessly implement solutions that transform how healthcare organizations engage with consumers.

Join us to discover how Verato is powering a single source of truth for identity across healthcare and why being "impatient as hell" is exactly what this industry needs. Let's go!

Episode Highlights:

Be impatient as hell — Clay's advice to healthcare innovators is to maintain urgency and not let the slow pace of the industry get in your way.
Healthcare's identity crisis is blocking digital transformation — The High Tech Act moved healthcare off paper records, but we missed solving identity, leaving fragmented data that prevents a true 360-degree patient view.
7 in 10 healthcare leaders are losing patients due to poor experiences — Verato's national study revealed that fragmented identity data is directly driving patient attrition and eroding loyalty.
Consumerism is reshaping healthcare — Less than 25% of millennials have a primary care physician, and patients are increasingly willing to drive past hospitals for better experiences elsewhere.
Identity intelligence is foundational for AI success — Organizations are investing in identity data quality now because high-fidelity data is essential to trustworthy AI outcomes.

About our Guest:

Clay brings more than 20 years of experience driving growth and innovation in market-leading healthcare technology organizations to Verato.

As CEO, Clay is passionate about working with healthcare, life science, and government organizations across the care continuum to transform the way that consumers and patients engage with them to build deeper relationships resulting in improved outcomes and sustainable growth for our customers.

Prior to joining Verato, Clay served as CEO of Evariant, a healthcare SaaS CRM and big data analytics company, achieving hyper-growth of the organization and leading them to a successful merger.

Prior roles also include Chief Marketing Officer at Imprivata, CEO at Maryland-based Equinox Healthcare, and Vice President of Marketing and Strategy at Hill-Rom IT Solutions. Clay received his MBA from Harvard Business School and his BSEE, with Highest Distinction, from The Pennsylvania State University.

Links Supporting This Episode:

Clay Ritchey LinkedIn page: CLICK HERE
Verato Website: CLICK HERE
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Mike Biselli Twitter page: CLICK HERE
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