What happens when a designer walks into a Manhattan publishing office with paper prototypes that look like children's toys? In this episode, Kelton reconnects with Vicki Tan, a former colleague from Headspace turned author, to explore her unconventional path to publishing Ask This Book a Question—an interactive cognitive bias book that defies easy categorization.

Vicki shares how a chance conversation with a friend (who also connected her with an agent) led to an in-person pitch meeting, a two-year pandemic pause, and ultimately a bidding war between major publishers. She reveals why the stories in her book matter more than the science, how her original editor leaving mid-project changed the final product, and why she still doesn't call herself an author. Plus: the upcoming companion card deck, the power of comp titles when your book doesn't fit a genre, and why the most interesting ideas are often the hardest to pitch.

Also in this episode: Kelton starts agent shopping with a 12-person spreadsheet, Krisserin recovers from Miami work travel, and a listener question about repurposing Substack essays for publication.

Links:

Vicki's website: vickitan.com/book
Instagram: @vickiheart

Books Vicki Recommended:

The Paper Menagerie by Ken Liu
Subtle by Kenya Hara
Universal Principles of Design by William Lidwell, Kritina Holden, and Jill Butler

Write to us:
officialpenpalspod@gmail.com

Follow us:
Instagram: @penpalspod
TikTok: @penpalspod
YouTube: @PenPalsPod
SubStack: penpalspod.substack.com

Follow Krisserin and Kelton:
TikTok: @krisserin, @keltonwrites
Instagram: @keltonkin, @keltonwrites
Kelton's Substack: Shangrilogs
Krisserin's Substack: krisserin.substack.com

Music by Golden Hour Oasis Studios