What if the reason social media feels pointless for your business has nothing to do with your content and everything to do with how you're using it?

About This Episode

Most early stage founders treat social media like a megaphone. They post, nobody responds, and they quietly give up. I've been there, and I'll be honest about it. I spent a year in speaking classes to get better on video, then avoided posting for another eight months. What finally broke the cycle was a simple commitment: one minute reel, every day, for 100 days.

This is a candid, practical breakdown of what actually works for impact founders who are just getting started on social media. Not viral hooks or follower growth hacks, but the real stuff: finding a content rhythm that doesn't drain you, using a weekly brain dump to never run out of ideas, and understanding that the most valuable thing social media can do early on is start conversations, not broadcast messages.

I also share the workflow I stumbled into, recording video, pulling the transcript, and using AI to draft LinkedIn posts that still sound like me.

The piece most people skip entirely is engaging with others, and I'd argue this is actually the whole point. Commenting on posts, replying to people in your space, and showing up consistently in other people's conversations is how you build real connections and do customer learning at the same time.

Think of it less like a bullhorn at a party and more like actually talking to the people there.

Episode in a glance

00:00 Why social media feels hard for impact founders and what actually helps

01:30 The 100 day reel challenge that broke the barrier

02:19 Social media as a conversation tool, not a megaphone

04:44 How to find your voice and stop running out of ideas

07:13 The weekly brain dump and the Storyworthy method

08:19 Why engaging with others is the most important thing you can do

10:53 How to use social media as a research and learning tool

12:41 Stop treating social media like a party with a bullhorn

14:00 How I can help you get started and find your footing

Trying to get your social media off the ground or figure out what to test next in your business? I'm currently working with early stage impact founders and would love to connect. Drop me a line at adam@peoplehelpingpeople.world to start a conversation.