Sebastian Jara is not new to this [fragrance content]; he's true this. Since 2012, he's been creating videos, and today his YT channel boasts over 335K subscribers. Now he's onto the next venture. After years of attending perfume trade shows all over the world, Sebastian has created his own and it's called ScentFEST. And the inaugural show is happening in just 3 weeks in SF! (June 26-28, 2026)

We chat all about what can you expect at the show, highlights from his 6000-bottle personal collection, the evolution of fragrance content over the last decade, and all the roads that led him here!

FOLLOW: @theperfumeguy (on all channels)

~PERFUME ROOM WEST COAST TOUR OF LOVE!~

linktr.ee/emmavern

Stop 1 ~ LA: Smells Like Love (June 20) NOW CASTING!

Stop 2 ~ Monterey: WPC (June 22-25)

Stop 3 ~ SF: ScentFEST (June 26-28)

****

SOTD: Parfums MDCI Un Coeur en Mai (get 10% off code: perfumeroom)

FRAGS MENTIONED:

Angelos Créations Olfactives Soma Panorama, EM Molecule 01, Alrehab Choco Musk, YSL Rive Gauche, Madame Rochas, YSL Opium, Polo Green, Caron Pour Un Homme, Pierre Cardin, Guy Laroche Drakkar Noir, Chrome Azzaro, JPG Le Male, D&G Pour Homme, Jo Malone: Orange Blossom, Vetyver, Black Vetyver Cafe, Blue Agave & Cacao, Lime Basil & Mandarin, Pomegranate Noir, Wild Fig & Cassis; Mugler A*Men, Cologne; Penhaligon’s, Annick Goutal, Mugler Angel, Sarah Baker Jungle Jezebel, Massimo Dutti White Evening, Jusbox Fifty Four, BLNDGRPHY Vanilla Mudslide, Trudon 45°, Sarah Baker VaVa Vanilla, Dusita Light of Bangkok, Pesad Orris Cocoon, Dior Homme (orig.), Hugo Boss Bottled Absolu, Le Male Elixir, Loumari Radanfor, JPG Le Male, Guerlain Guerlinade, Jean-Louis Scherrer, Lancome Magie Noire, Hermes Eau d’Orange Verte, Eau de Gucci, Carine Roitfeld Carine, Houbigant Fougère Royale (1884), Coty Ambre Antique (1904), Chanel No. 5 (1921), Guerlain Mitsouko (1919), Caron Tabac Blond (1919), Molinard Habinita (1924), kyphi from ancient Egypt