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Husband-and-wife duo Isaac Lekach and Lillian Shalom have spent the past few years developing fragrances for other brands. With El Morocco Perfumery, it's finally their turn.

In an attempt to recreate the magic of cafe society (and the legendary club for which the brand is named), the pair approached this project like archivists, collecting every handkerchief, matchbook, and photo they could get their hands on. What began as a mission to be historically accurate became a reimagining of what fragrance bottle and packaging design could be.

FRAGS MENTIONED:

El Morocco Perfumery: Gala, Highball for Lucius B; Escentric Molecules Molecule 01, Animale Animale, Mugler Angel for Men, Stork Club, El Morocco Perfumery: 154, Gala, Highball for Lucius B, Lulu’s Back in Town, Two Cigarettes in the Dark

SOTD: Future Society Rain Tea

BOOK A SCENT CONSULT W ME: linktr.ee/emmavern