This week, I sat down with my friend Jen Baxter, a copywriter and content strategist who's lived an incredible life. We talked about all the ups and downs of entrepreneurship, along with the importance of betting on yourself. If you've ever fantasized about running away to Bali and seeing what happens, you might wanna hit that play button NOW.

Can't-Miss Moments:

One-way ticket to paradise: Jen's one of the few people I've met who have flown off to a tropical island with no real plan in mind. Here's what happened...
Answering the important questions: do you still get to call yourself an entrepreneur or a freelancer if you take a job?
SPOILER ALERT: stop treating your life and your business like you can put a coin in a machine, punch a button, and pull out happiness! Here's what to do if you find yourself following the so-called "success steps"...
You do NOT need to change everything about who you are to build something incredible. Jen and I explore the difference between trying to fit in and understanding you belong...
How to tell if a slick copywriter or marketer is blowing smoke up your ass (Jen and I share what to look for, how to ID red flags, and when to run screaming for the hills)...

Jen's bio:

Jen Baxter is the Copy Queen authors call when they're tired of feeling like book marketing is a necessary evil. Based in Austin, Texas (by way of San Francisco in a classic "it's not just about the job" move), she turns marketing your non-fiction book from "Ugh, do I have to?" into "Hey, this is actually kind of fun."

How? By crafting stories and strategies that not only sell books but build lasting connections with raving fans. After navigating the waters of a hybrid publishing company (a tale worthy of its own chapter), Jen now coaches best-selling and emerging authors to find their groove on platforms like Substack.

She's convinced that people still love books, a vibrant email list is key to reaching them, and the iconic British red phone boxes are due for a comeback.

Through her weekly Substack, The Skillful Scribbler, she spins life's raw material into stories that make you laugh, reflect, and occasionally snort – all while serving up actionable tips for authors to identify, attract, and grow a tribe of loyal readers ready to buy their book.

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