
Hosted by Nathan May · EN

Niels Klement runs paid acquisition and webinar strategy at Perspective, an AI-powered funnel-building platform that's grown past $10 million in ARR without any outside funding. In this episode, he breaks down the exact ad hooks, funnel psychology, and pricing tests behind that growth. __ Niels Klement Website LinkedIn X Instagram __ Timestamps 00:00 Introducing Niels Klement 00:55 The A to Z of the funnel building process 05:52 Why webinars are great for selling 11:59 Breaking down great ad hooks 16:23 Getting the most from a winning hook 24:05 Identify and targeting your audience 29:30 Breaking down a winning top of funnel ad 41:28 The analytics of a strong funnel conversion 49:44 Making the most from a 1hr webinar 57:11 Running a high ticket webinar that converts

Julia Pintar is the queen of UGC, helping consumer apps scale through organic social. She is the cofounder of Playkit and UGC Tracker. __ Build your newsletter on beehiiv: https://www.beehiiv.com/ __ Julia Pintar Playkit LinkedIn X __ Timestamps 00:00 Introducing Julia Pintar 00:48 Zero to $300k/month 05:08 The psychology behind a viral video 12:32 When UGC beats other viral campaigns 17:13 Hacks to engineer virality 20:52 The origin of a $3M+ business 24:51 Unlocking the key to getting clients through content 31:12 Booking calls and closing deals 35:08 Using AI automation in business 43:29 How to build a great team 53:11 Time management and task delegation 59:39 Inspirations in entrepreneurship

Jake Motyl is the entrepreneur behind Campus Launch, a business making brands go viral on campus. __ Jake Motyl Website LinkedIn X __ Timestamps 00:00 Introducing Jake Motyl 00:38 Zero to $1M in one year 07:10 Pivoting to high-ticket offers 16:32 Pitching an offer to big clients 25:19 Mastering cold outreach 35:54 How to book calls and make an offer 40:27 How a viral brand activation works 45:18 The goals and motivations in entrepreneurship 50:05 The love for competition in business

Jay Yang is a 20-year-old entrepreneur, writer, and marketer who's ethos of 'You Can Just Do Things' has brought him a lifetime of career experience in just a short few years. In this episodes he shares his playbook for getting hired by the people you admire, and what he learned inside Alex Hormozi's record breaking $100M book launch.__ Jay Yang X Instagram LinkedIn You Can Just Do Things Newsletter __ Timestamps 00:00:00 Introducing Jay Yang 00:00:41 How to work for Alex Hormozi, Noah Kagan etc 00:04:30 Lessons learned from Alex Hormozi 00:13:39 Finding peers to connect, collab and critique 00:18:19 Working on Hormozi's $100M book launch 00:25:39 The 4 pillar framework for making decisions 00:32:38 How to master outreach and work with anyone 00:43:53 The 4 types of outreach 00:56:38 Lessons from working with Tyler Denk 01:00:40 Lessons from working with Noah Kagan 01:04:06 Adapting for the next phase of life

Nathan Latka is the founder and CEO of Founderpath, a lending fund that has deployed over $270M into more than 710 companies, and the host of a long-running podcast known for getting CEOs to share their real revenue numbers on camera. In this episode, he breaks down how he uses his podcast and proprietary data to dominate SEO, fill webinars, and run a five-person company doing over $1M a month in revenue. __ Nathan Latka Founderpath Podcast LinkedIn Instagram Twitter Nathan May LinkedIn Twitter __ Timestamps 00:00 Introducing Nathan Latka and Founderpath 02:12 Using organic media to fuel a $1M+ business 08:27 The logistics of a successful and efficient podcast 17:56 Building the right audience, not a big one 23:43 The power of first party data 32:05 How to go viral on LinkedIn 34:37 Delivering capital to founders with AI 43:37 How to be a founder with an open calendar 47:39 Being rich in time and freedom

Oliver Brocato breaks down how he built 3 separate businesses past $1M - Tabs to $10M, Studybuddy to $1M, and Bustem to $4M, all before turning 25. __ Build your newsletter on beehiiv: https://www.beehiiv.com/ __ Oliver Brocato Twitter Nathan May LinkedIn __ Timestamps 00:00 Making millions before you can legally drink 05:30 Why passion beats strategy every time 09:30 The only skill that actually matters online 19:00 From fidget spinners to $10M in chocolate 27:00 How to pick a business idea (hint: steal it)35:00 Building BustM from zero to $400K MRR 42:00 Why free work is destroying your business 51:00 The hire that took him negative — then 10x'd revenue 57:00 How to scale from $80K to $400K a month 1:07:00 What it actually takes to crack paid ads 1:14:00 The repeatable playbook behind all 3 businesses

Tom Stefaniuk is the founder of Small Screen, a creator management agency generating $3 million a month in revenue. In this episode, Tom and Nathan discuss how most creators are leaving money on the table, the most profitable niches on social media, and the outreach and retention strategies behind one of the fastest growing agencies in the creator space. __ Small Screen Website Instagram Tom Stefaniuk LinkedIn Instagram X YouTube __ Timestamp 00:00:00 Introducing Tom Stefaniuk 00:01:05 The best niches to make big money 00:10:57 Revealing creator's revenues 00:17:44 The #1 reasons creators are undermonetized 00:25:22 Executing a great brand partnership 00:34:20 Generating leads to a $30M+ business 00:38:00 Mastering cold emails and outreach 00:45:59 The values of a top 1% creator agency 00:54:09 Living a fulfilling life 01:02:33 How to get what you want from life 01:06:35 Motivations from a young age 01:12:15 Making your first money online 01:14:37 How death can change your mindset 01:19:44 Best advice for younger self

Jonathan Javier is the founder and CEO of Wonsulting, an agency that has helped tens of thousands of people land jobs at companies like Meta, Google and Netflix, generating $240,000 in a single month entirely through organic content. In this episode, Jon breaks down the exact systems he uses to generate close to a billion views a year, how he converts that attention into a business, and the tactics anyone can use to stand out in today's job market. __ Jon Javier Instagram LinkedIn X Facebook YouTube Wonsulting Website LinkedIn Instagram TikTok YouTube X __ Timestamps 00:00 Introducing Jonathan Javier and Wonsulting 01:58 Helping over 10,000 people get a job 10:43 The power of lead magnets 19:04 How to get 400k+ LinkedIn followers 26:59 Viral formats that get a billion views a year 36:21 Getting your first million views 43:27 Making data-driven decisions 50:07 From side-hustle to millionaire 59:08 The best piece of advice, from Sam Parr

Vin Matano went from six years in tech sales to running a B2B influencer marketing agency doing 200k a month in under two years. In this episode we cover how B2B creators with small audiences are making serious money, the LinkedIn content strategy Vin used to build inbound demand from scratch, and the sales tactics that actually close deals. __ Vin Matano LinkedIn YouTube Twitter/X Instagram Creatorbuzz __ Timestamps 00:00:00 Introducing Vin Matano 00:02:08 The reality of influencer marketing 00:07:44 Making $100,000+ as a niche creator 00:11:27 How to quit your job for content creation 00:20:04 How to make sales 00:27:23 Dealing with tough moments in business 00:40:08 The three types of LinkedIn posts for growth 00:45:51 Making connections through content creation 00:53:53 How to start making content 00:57:22 Turning attention into sales 01:02:49 How to find content inspiration 01:09:31 Getting the most from a conference 01:25:08 The value of a supportive family in entrepreneurship

Lara Acosta went from severely unemployed and depressed to building multiple businesses doing over $300,000 a month. In this episode, she breaks down the exact tactics she used to grow from zero to hundreds of thousands of followers on LinkedIn, land her first clients, and engineer a $85,000 launch with no prior experience selling online. __ Lara Acosta LinkedIn YouTube Twitter/X Instagram Kleo The Known Club __ Timestamps 00:00 Introducing Lara Acosta 00:51 Fame or fortune 03:35 The many paths to success 07:13 Why you shouldn't follow your passion 10:50 The three skills everyone should learn 17:00 How to get your first client 23:27 From unemployed and depressed to viral and rich 32:07 Making $80k in 5 days 39:11 How to build your LinkedIn to get leads 46:39 The cost of building on YouTube 56:24 Are you happy?