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Niels Klement runs paid acquisition and webinar strategy at Perspective, an AI-powered funnel-building platform that's grown past $10 million in ARR without any outside funding. In this episode, he breaks down the exact ad hooks, funnel psychology, and pricing tests behind that growth.
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Niels Klement

Timestamps

00:00 Introducing Niels Klement

00:55 The A to Z of the funnel building process

05:52 Why webinars are great for selling

11:59 Breaking down great ad hooks

16:23 Getting the most from a winning hook

24:05 Identify and targeting your audience

29:30 Breaking down a winning top of funnel ad

41:28 The analytics of a strong funnel conversion

49:44 Making the most from a 1hr webinar

57:11 Running a high ticket webinar that converts