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Get ready for an honest look at the art and reality of running a photography business from someone who's been thriving in the industry for nearly two decades.

Sandra Åberg is an internationally acclaimed fashion, wedding, and travel photographer whose dreamy, light-filled imagery has been featured in Vogue, Harper’s Bazaar, Brides, and Martha Stewart. Combining her background in fashion with a passion for storytelling, she creates elegant, emotive photographs that celebrate love, beauty, and authenticity. Through her studio, Atelier Åberg, and her mentoring work, Sandra inspires others to embrace creativity and vulnerability, capturing life’s most meaningful moments with artful intention.

Sandra reveals her annual business planning ritual using paper and pen, opens up about why she's scaling back on weddings she personally photographs, and talks real about the anxiety tied to endless editing. Whether you’re a seasoned photographer or just starting out, Sandra’s refreshing approach to workflow, creativity, and self-care will change how you look at the day-to-day of photography.

“It's being really present. Like for me, that's what it is. Mainly it's like being super present with the people that I'm with and really 100 giving myself to the session, if that makes sense.” - Sandra Åberg

Resources

Why You Should Listen

Hear a real-world photographer's workflow, from session prep to business management.
Learn how AI photo editing is transforming the post-production process.
Find tips for setting boundaries and goals in your photography business.
Get honest advice about anxiety, outsourcing, and balancing creativity with business.
Gain inspiration to design your own ideal photography life, not just survive the busy season.

Ready to level up your photography workflow, save time on editing, and discover what truly works for creative business owners? Subscribe to the Workflows podcast on Apple Podcasts, Spotify, or your favorite app.

(00:00) - 73
(03:38) - The Art of Being Present
(09:19) - Balancing Business and Creativity
(18:17) - Leveraging AI in Photography
(20:32) - Streamlining Post-Production Workflow
(22:48) - Overcoming Technical Challenges
(27:34) - Balancing Work and Personal Life