Podcast
Pilates Business Podcast
Hosted by Seran Glanfield · EN
The Pilates Business Podcast is where boutique fitness studio owners come to get actionable insights and strategies to grow and scale their businesses!
Hosted by business growth expert Seran Glanfield, this podcast is packed with real-world advice, marketing know-how, and the exact steps you need to attract more clients, boost revenue, and create systems that make running your studio a breeze.
From the latest industry trends to tried-and-true business tactics, Seran breaks down the essentials in a way that’s easy to understand and even easier to implement.
Whether you're dreaming of taking your studio to new heights or looking to bring balance back into your business life, tune in to The Pilates Business Podcast and finally build a studio you and your clients love!
95episodes
Episodes
Newest firstAll episodes
What Should You Actually Get From a Business Coach?
Yesterday00:50:36Summary readyWhen you invest in a business coach, what should you really expect in return?A longer to-do list? More ideas? A formula that worked for someone else in a different market, with a different team and a completely different business model?I don’t think so.Good business coaching should help you build a stronger business and become a smarter, more capable business owner. It should improve your profit, sharpen your decision-making, strengthen your systems and help you understand how every part of your studio works together.Because the goal is not to become dependent on a coach.The goal is to become more confident, more strategic and more in control of your growth.In this episode of The Pilates Business Podcast, I’m sharing my philosophy on business coaching and what boutique fitness studio owners should expect when they invest in support.We explore the difference between strategy and tactics, why there is no single formula for building a successful Pilates, barre or yoga studio, and why advice without context often creates more noise rather than more progress.Your marketing affects your sales. Your sales affect onboarding. Onboarding affects retention. Retention affects capacity. Capacity affects pricing. Pricing affects profit. And profit affects your ability to hire, lead and grow.Your studio is an interconnected business ecosystem. Great coaching should help you see the whole picture.In this episode, you’ll learn:Why good coaching should build capability rather than dependencyThe difference between receiving advice and developing strategic judgmentWhy another studio owner’s successful tactic may not work in your businessHow to evaluate the return on investment from business coachingWhy your goals, market, capacity, strengths and desired lifestyle should shape your strategyHow sustainable growth differs from chasing short-term revenueWhat questions to ask before choosing a business coach or coaching programWhy your energy and wellbeing are part of your business strategyThis episode is for Pilates, barre and yoga studio owners who are considering business coaching, questioning whether their current support is producing meaningful results or feeling overwhelmed by conflicting advice.The right coach should not simply tell you what to do next. She should help you understand why a decision makes sense, how it fits into the wider business and what trade-offs you need to consider.Ultimately, your business should become stronger through coaching—and so should you.If this approach resonates with you, learn more about Thrive, my business coaching program for boutique fitness studio owners who want to build profitable, sustainable businesses with stronger strategy, systems, leadership and financial performance.Visit springthree.com/thrive to learn more.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryOne Studio, Multiple Income Streams: Thinking Bigger in a Small Space
1w ago00:28:36Summary readyIs your studio feeling full, but your revenue still feels capped?In this episode of The Pilates Business Podcast, host Seran Glanfield challenges one of the biggest myths in the boutique fitness industry—that the only way to grow a Pilates studio is by adding more classes, raising prices, or opening a second location.Drawing on more than a decade of experience coaching boutique fitness studio owners, Seran explores how a smarter Pilates business model can unlock sustainable growth without increasing your workload or expanding your space. She shares why relying on a single revenue stream creates unnecessary financial pressure and explains how strategically layering complementary income streams can improve profitability, strengthen client retention, and build a more resilient business.Whether you own a Pilates, barre, or yoga studio, this episode will help you rethink what's possible inside the four walls you already have.In this episode you'll discover:Why adding more classes eventually limits your growthThe hidden risks of relying on one primary revenue streamHow to create additional income without overwhelming your businessThe difference between growing your schedule and growing your profitabilityRevenue streams that enhance your client experience instead of distracting from itHow small studios can build highly profitable boutique fitness businessesWhy sustainable growth starts with your business model—not your square footageIf you're ready to build a more profitable Pilates business without adding more hours to your week, this episode will give you a fresh perspective on what's possible.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryYou Were First — So Why Are You Losing Clients to New Pilates Studios?
2w ago00:29:27Summary readyFor many established studio owners, watching a new Pilates studio open nearby can trigger self-doubt, frustration, and the question: Why are clients leaving when we've built a great business? In this episode of The Pilates Business Podcast, host Seran Glanfield, founder of Spring Three Studio Business Consulting, explores why newer studios often capture attention—not because they're better, but because they're new. She shares why long-term success isn't built on novelty, but on intentional positioning, client loyalty, exceptional experiences, and a brand that continues to evolve. Whether you own a Pilates studio, yoga studio, or boutique fitness business, this episode will help you strengthen your market position, deepen client relationships, and build a business that continues to grow despite increasing competition.In this episode you'll learn:Why new studios naturally attract attention (and why that's completely normal)The difference between novelty and long-term client loyaltyWhy positioning—not pricing—is your greatest competitive advantageThe mistakes established studios make when reacting to competitionHow to create an emotional connection that keeps clients coming backWhy evolving your brand is essential for long-term growthPractical mindset shifts to help your studio remain relevant in a crowded marketGot a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryThe Future of the Pilates Industry: What Studio Owners Need to Know to Stay Relevant with guest CJ Zarb
3w ago00:31:01Summary readyThe Pilates industry is evolving rapidly — and studio owners who want to stay relevant need more than great classes to thrive. In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with CJ Zarb, founder of Pilates Journal and creator of the Pilates Journal Expo, to discuss the future of the Pilates industry and what boutique fitness studio owners need to understand to build sustainable growth over the next five years.Together, they unpack the biggest shifts happening across the global Pilates business landscape — from changing consumer expectations and instructor shortages to leadership, community, collaboration, and innovation inside the boutique fitness industry. CJ shares her unique perspective from working closely with Pilates professionals around the world and explains why strong leadership, authentic connection, and adaptability are becoming essential for pilates studio owners who want to grow profitable, resilient businesses.If you’re a Pilates, yoga, or barre studio owner feeling overwhelmed by constant industry changes, this conversation will leave you inspired, informed, and equipped with practical insights to help your studio stand out in a competitive market.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryExit Strategy Secrets: How to Build a Boutique Fitness Business You Can Actually Sell with Mitch McGinley
4w ago00:36:58Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield sits down with boutique fitness business broker and exit planning expert Mitch McGinley to unpack a conversation many studio owners avoid — what are you actually building? While many Pilates and boutique fitness studio owners focus on revenue, class numbers, and client retention, few stop to consider the long-term value of the business itself. Seran and Mitch dive into what truly creates business value, how to build systems that make your studio sustainable, and why creating a business that can run without you matters whether you ever plan to sell or not. They explore boutique fitness business valuation, leadership, studio systems, exit strategy planning, and the emotional realities of transitioning away from a business you've poured your heart into. If you're a Pilates studio owner looking to create a profitable, scalable business while avoiding burnout, this episode is filled with practical insights to help you build something with lasting value.In this episode you'll learn:• What actually determines the value of your studio business• Why many owners accidentally build themselves a job instead of an asset• The systems every boutique fitness business should have in place• How business valuations really work• Common mistakes that reduce studio value• Why owner dependency can hurt long-term growth• What Mitch is seeing right now in the Pilates industry• How to de-risk your business for the futureConnect with Mitch here: https://boutiquefitnessbroker.com/Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryWhy Your Pilates Studio Isn’t Growing (Even Though You’re Working Harder Than Ever)
Jul 600:19:39Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the biggest frustrations boutique fitness studio owners face: working harder than ever… but still not seeing consistent growth. 😩From packed schedules and instructor burnout to inconsistent lead generation and operational overwhelm, Seran unpacks the hidden growth blockers keeping Pilates studio owners stuck in survival mode. She shares powerful insights into why hustle alone won’t scale a Pilates business — and what studio owners actually need to focus on to build a profitable, sustainable boutique fitness business.If you’ve ever felt trapped teaching too many classes, drowning in admin, or wondering why your studio still feels stressful despite all your effort, this episode is a must-listen. You’ll walk away with practical mindset shifts and actionable strategies to help you streamline operations, improve retention, and create real business growth without sacrificing your life in the process.This episode is perfect for Pilates, yoga, and barre studio owners who are ready to step into the CEO role and finally build a studio that supports both impact and freedom. ✨Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryHow Sara Talbert Built Her Thriving Pilates Business
Jun 2900:37:45Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Sara Talbert—movement educator, studio owner, teacher trainer, and founder of B Pilates Boutique and Lume Movement—to unpack what it really takes to build a thriving Pilates business. Sara shares her journey from teaching $45 Pilates sessions to creating multiple revenue streams through a brick-and-mortar studio, digital platforms, education, and an app designed to expand access to movement. This conversation dives into the realities of entrepreneurship, overcoming perfectionism, balancing motherhood and business ownership, and creating a sustainable business model that supports both growth and lifestyle freedom. If you're a Pilates studio owner or boutique fitness business owner looking to scale without sacrificing yourself in the process, this episode is filled with practical wisdom and inspiration.In this episode:• How Sara transitioned from instructor to studio owner and entrepreneur• Lessons learned from building a boutique fitness business over decades• Why consistency matters more than perfection• Building multiple revenue streams beyond in-person classes• Managing motherhood while growing a business• Creating passive income opportunities through digital platforms• Overcoming imposter syndrome and self-doubt• Why taking action before you're "ready" mattersJoin Lume: https://lumemovement.gcph.tv/Use LUME20 for discount of 20% offGot a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryClient Retention Secrets: How Successful Pilates Studios Create Loyal Communities
Jun 2200:24:40Summary readyIn this episode of The Pilates Business Podcast, Seran Glanfield dives into one of the most overlooked growth strategies for boutique fitness studios: client retention. While many studio owners focus heavily on lead generation, marketing, and social media, the studios experiencing sustainable growth are often the ones creating exceptional client experiences that keep members coming back year after year.Seran shares why retention matters so much in a Pilates studio or boutique fitness business, how loyal clients become your most powerful marketing tool, and the small but impactful ways studio owners can create a sense of belonging that clients can’t stop talking about. From building stronger relationships to designing a memorable studio experience, this episode is packed with actionable insights to help studio owners improve profitability, increase referrals, fill classes more consistently, and create long-term business stability.If you’re feeling exhausted constantly chasing new leads and want to build a thriving, sustainable Pilates business with stronger community, better retention, and more predictable revenue — this episode is for you.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummarySetting Pilates Teaching Standards with Lolo from the National Pilates Certification Program
Jun 1500:29:28Summary readyWhat does it actually take to build a strong Pilates instructor team in today’s rapidly growing industry? 🤔 In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Lolo from the National Pilates Certification Program to unpack the real conversation happening behind studio owner burnout, instructor shortages, and inconsistent client experiences.Together, they dive into why so many Pilates studio owners feel stuck teaching every class themselves, what true instructor competency really looks like, and how stronger teaching standards can help boutique fitness businesses build sustainable growth. This episode explores the future of Pilates education, the importance of certification, and how studio owners can create thriving teams they trust — without sacrificing their work-life balance.If you’ve ever struggled to find qualified instructors, worried about maintaining teaching quality, or felt overwhelmed trying to grow your Pilates business alone, this conversation is packed with insights you need to hear.🎧 In this episode, you’ll learn:Why instructor development matters more than ever in the Pilates industryThe biggest misconceptions around Pilates certificationHow poor instructor support contributes to studio owner burnoutWhat studio owners should look for when hiring teachersHow teaching standards impact client retention and studio growthWhy sustainable businesses require sustainable teacher developmentLearn more about the National Pilates Certification Program : www.natpcp.orgGot a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryNo More Winging It: The Real Reason Your Marketing Isn’t Filling Your Classes
Jun 800:20:30Summary readyWhy do some Pilates studios consistently fill classes while others seem stuck in a cycle of promotions, discounts, and unpredictable revenue?In this episode of The Pilates Business Podcast, host Seran Glanfield explores one of the biggest mistakes boutique fitness studio owners make when it comes to marketing: treating it as a reactive activity rather than a strategic system. Seran shares why random marketing creates random results, how inconsistent messaging impacts client trust, and what successful Pilates, barre, and yoga studio owners do differently to create sustainable growth. If you're tired of posting on social media, sending emails, and running promotions without seeing the bookings you want, this episode will help you build a more intentional marketing strategy that attracts ideal clients, fills classes, and creates predictable revenue for your boutique fitness business.In This Episode You'll Learn:Why reactive marketing creates inconsistent revenueThe hidden delay between marketing efforts and client bookingsHow random marketing leads to random resultsWhy consistency always beats intensityThe importance of brand clarity and messagingHow to become the obvious choice in your communityWhy broad marketing messages often fail to attract ideal clientsThe difference between generating leads and building demandHow to create predictable growth through intentional marketing systemsThe marketing shifts successful studio owners make to fill classes consistentlyGot a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
Summary