Pilates Business Podcast: The Ultimate Guide to Digital Marketing for Pilates Studios (What Works NOW!) with Anastasia Goers
Release Date: March 10, 2025
Introduction
In this enlightening episode of The Pilates Business Podcast, host Seran Glanfield delves into the critical role of digital marketing for Pilates studio owners. Joined by Anastasia Fabric, founder of Pilates Bridge and a seasoned digital marketing expert, Seran explores actionable strategies to enhance online presence, attract more clients, and ultimately scale Pilates businesses effectively.
Guest Background: Anastasia Fabric
Anastasia Fabric brings a unique blend of Pilates expertise and digital marketing prowess to the conversation. Originally from Ukraine, Anastasia has dedicated over 15 years to both teaching Pilates and mastering the intricacies of digital marketing. Together with her husband, she runs SNV Marketing, an agency focused exclusively on helping Pilates professionals and wellness businesses thrive online. Anastasia has collaborated with approximately 100 Pilates studios, offering services ranging from web design to comprehensive digital marketing strategies.
"I was teaching for a little bit, and then the first studio owner that I worked with needed a website. That was my 'aha' moment where I realized I could blend my passion for Pilates with my skills in marketing to help studios grow."
— Anastasia Fabric [04:15]
The Importance of Digital Presence
Seran emphasizes that while the quality of Pilates instruction is paramount, effective marketing is equally crucial for business growth. Anastasia concurs, highlighting that many studio owners are passionate about teaching but lack the expertise or time to manage digital marketing effectively.
"Impactful and effective marketing is critical to building and growing your studio business."
— Seran Glanfield [00:00]
Mastering the Google Business Profile
Anastasia identifies the Google Business Profile (formerly Google My Business) as the most vital element of a Pilates studio's online presence. This profile significantly influences how potential clients discover and choose studios.
- Complete Information: Ensure every section of the profile is filled out accurately.
- Correct Categorization: Select "Pilates Studio" as the primary category to enhance search relevance.
- Consistent Branding: Incorporate the word "Pilates" in the studio name to improve local search visibility.
- Engaging Content: Regularly update photos and encourage client-generated images to boost engagement.
- Customer Reviews: Actively seek and manage reviews to build credibility and trust.
"About 60 to 70% of new customers find your business on Google Maps. They don't find you on Instagram, Facebook, or TikTok."
— Anastasia Fabric [09:57]
Best Practices for Google Business Profile Setup
To maximize the effectiveness of the Google Business Profile, Anastasia advises:
- Fill Out All Information: Ensure every field is complete to enhance searchability and user experience.
- Choose the Right Category: Accurately categorize the business to align with search queries.
- Optimize Business Name: Include "Pilates" to improve local SEO and make the studio easily identifiable.
- Add High-Quality Images: Continuously upload photos to keep the profile active and engaging.
- Encourage Reviews: Positive and recent reviews significantly influence potential clients' decisions.
"If your studio name is 'Pilates Studio, Soho,' and someone searches for that, you will show up first."
— Anastasia Fabric [13:05]
Website Optimization: Your Digital Front Door
Following the Google Business Profile, Anastasia underscores the importance of a well-designed website. Unlike the Google Business Profile, a website is a studio's own property, offering complete control over its content and user experience.
- Clear Customer Journey: Ensure that new visitors can easily find information about classes, pricing, and how to get started.
- Effective Calls to Action (CTAs): Prominently display CTAs to guide visitors towards signing up or contacting the studio.
- SEO Best Practices: Incorporate relevant keywords organically within the website content to improve search engine rankings.
- Regular Updates: Keep the website content fresh to signal activity to search engines and retain visitor interest.
- High-Quality Images: Use engaging visuals that represent the studio's environment and community.
"The website is your front door to the whole business. Make sure it's inviting and clearly communicates what you offer."
— Seran Glanfield [26:08]
Enhancing SEO for Better Visibility
Anastasia elaborates on SEO strategies essential for Pilates studios:
- Keyword Integration: Naturally incorporate keywords related to Pilates and local searches throughout the website content.
- Consistent Content Updates: Regularly refresh website content to encourage frequent indexing by search engines.
- Optimized Images: Use descriptive filenames and alt text for images to improve search visibility.
- Local SEO Tactics: Ensure that the website aligns with Google Business Profile details for cohesive local SEO performance.
"Having content that speaks to your customers and Googlebot is crucial. Use keywords organically to enhance your search rankings."
— Anastasia Fabric [31:06]
Strategic Use of Google Ads
When discussing Google Ads, Anastasia points out that advertising budgets and campaign effectiveness vary based on each studio's unique situation. Key considerations include:
- Customer Journey Readiness: Ensure that landing pages and CTAs are optimized before investing in ads to prevent wasted clicks.
- Introductory Offers: Highlight specific offers tailored to attract new clients effectively.
- Budget Allocation: Understand the cost implications and ensure that the marketing budget can sustain ad campaigns.
"If you're sending a person to a website that doesn't have clear information or an intro offer, it's a wasted budget."
— Anastasia Fabric [17:54]
Final Thoughts: Comprehensive Support for Pilates Studios
Anastasia wraps up by detailing the range of services offered through Pilates Bridge and SNV Marketing, including:
- Web Design and Maintenance: Creating personalized, brand-aligned websites that reflect the studio's unique voice.
- SEO Optimization: Enhancing search engine visibility through strategic content and technical SEO practices.
- Google Ads Management: Handling advertising campaigns to drive targeted traffic and generate leads.
- Ongoing Support: Providing maintenance plans to ensure websites remain up-to-date and effective in attracting and retaining clients.
"We help you find that voice and connect to those people. It's about making sure your personality shines through in your digital presence."
— Anastasia Fabric [36:36]
Conclusion
This episode of The Pilates Business Podcast offers invaluable insights into building a robust digital presence for Pilates studios. By focusing on optimizing the Google Business Profile, enhancing website functionality, leveraging SEO, and strategically utilizing Google Ads, studio owners can attract more qualified clients and foster sustainable business growth. Anastasia Fabric's expertise underscores the importance of integrating specialized digital marketing strategies tailored to the unique needs of the Pilates industry.
For studio owners looking to elevate their businesses, implementing these strategies can lead to increased visibility, higher client engagement, and enhanced revenue streams.
Key Takeaways:
- Google Business Profile is Essential: Optimize it fully with accurate information, relevant categories, high-quality images, and consistent updates to dominate local searches.
- Build a Strong Website: Your website should clearly communicate your offerings, feature prominent CTAs, incorporate SEO best practices, and provide a seamless customer journey.
- Strategic Use of Google Ads: Ensure your customer journey is optimized before investing in ads to maximize return on investment.
- Ongoing Digital Support: Consider partnering with experts like Anastasia Fabric to manage and enhance your digital marketing efforts, allowing you to focus on what you do best—teaching Pilates.
For more detailed strategies and support, visit SNV Marketing or connect with Anastasia Fabric directly through the links provided in the show notes.
Notable Quotes:
- "Impactful and effective marketing is critical to building and growing your studio business." — Seran Glanfield [00:00]
- "About 60 to 70% of new customers find your business on Google Maps." — Anastasia Fabric [09:57]
- "If your studio name is 'Pilates Studio, Soho,' and someone searches for that, you will show up first." — Anastasia Fabric [13:05]
- "The website is your front door to the whole business. Make sure it's inviting and clearly communicates what you offer." — Seran Glanfield [26:08]
- "Having content that speaks to your customers and Googlebot is crucial. Use keywords organically to enhance your search rankings." — Anastasia Fabric [31:06]
- "We help you find that voice and connect to those people. It's about making sure your personality shines through in your digital presence." — Anastasia Fabric [36:36]
If you found this episode valuable, please share it with fellow Pilates studio owners and consider rating and reviewing the podcast to help others discover these essential insights.