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Pilates Business Podcast
The Ultimate Guide to Digital Marketing for Pilates Studios (What Works NOW!) with Anastasiya Goers
00:40:29
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- [00:00]
Sarah Glanfield
What you say in your marketing matters. Being able to clearly define what you really do for your clients, that is what will bring you more qualified clients. And I get it. I totally get it. No one ever taught you how to market yourself or your studio. But it's time for that to change. The truth is, it's not just about the quality of the teaching. Impactful and effective marketing is critical to building and growing your studio business. Now, lucky for you, I'm opening up enrollment for my Marketing Intensive program Inside. I take you through my proven framework for creating a marketing message that is unique to you and your studio. And I show you how you can amplify that inside a marketing plan that puts you in complete control of your growth, all in just eight weeks. The marketing Intensive really has been a game changer for the studio owners who have gone through the program. And it could be exactly what you need to take your business to the next level too. Enrollment is open right now, but only for a very limited time and space is also limited just so that I can give everyone inside the attention that their businesses deserve. So don't wait. If you're interested in learning more about the Marketing Intensive, you can go to spring3.commarketing intensive or click the link in the show notes. Your digital presence is more important than than ever before. That we know. But it's also opens up a can of worms with questions like where should I be? What should I say? And how does it all really work? And then ultimately, what kind of an impact does your digital presence actually have on your business, on your revenue and on your sales? Well, that's what we're talking to talking about today on the Pilates Business Podcast because we are diving deep with Anastasia Fabric, founder of Pilates Bridge and digital marketing expert to uncover the secrets to online success in the Pilates industry. Well, hi there, I'm Sarah Glanfield. I'm a business and marketing strategist just for boutique fitness studio owners like you. If you're ready to be inspired and make a bigger impact, you're in the right place. All you need are a few key strategies, the right mindset, and some support along the way. Join me as I share the real life insights that will help you grow a sustainable and profitable studio. This is the Pilates Business Podcast. Welcome back to the Pilates Business Podcast. I'm Saran and I'm so glad that you're here with me today. We are firmly into the first quarter of 2025 and looking ahead to the rest of the year. This industry continues to be booming, which means that we really need to have all of our ducks in a row when it comes to marketing and standing out from the crowd. And when we think about marketing, very often we're thinking about being online, on social media, and all of these other places that we can be. And obviously there's a lot of different ways that you can be present in the digital space. And so I'm really excited today to be joined by Anastasia, who is the founder of Pilates Bridge. She created this incredible online community for Pilates professionals that connects teachers and students while also sharing tips and tools and resources for Pilates pros. Now together on top of that, with her husband, she runs a digital marketing agency, SN V Marketing, that is dedicated to helping Pilates professionals and wellness businesses to get more clients and reach more people. Now we have a lot in common because she is also a big Pilates fan and has worked with a lot of the studio owners that I also get to work with. So we get to collaborate a little bit on. On helping the same folks to build and grow their businesses. So welcome Anastasia. I'm so glad you're here today.
- [04:13]
Anastasia Fabric
Thank you for inviting me. Invited to be here.
- [04:16]
Sarah Glanfield
Of course, of course. So why don't you tell us a little bit about how you got into doing what you're doing today because obviously the merging of the Pilates world with digital marketing. I'm so excited to get to share to hear a little bit about your story because we have a lot in common and I think that you get. It's really great to be able to blend your passion together when it comes to building a business.
- [04:39]
Anastasia Fabric
I never thought that I would be blending marketing and web design with Pilates. I was always interested in fitness and like, I probably started teaching some kind of fitness classes when I was 16. So it's been like long time ago and one thing to led to another and I discovered Pilates and it was awesome. So I was. I'm originally from Ukraine and then when my husband and I would move to the US that was kind of one of my first like bucket list things like I want to get certified to be a Pilates instructor. I just want to experience. I know I tried Matt back in Ukraine, but like, I just want to do it all. I want to apparatus and all of that. But at the same time, still in Ukraine, I was working. My husband and I were working in some of the digital marketing, working for a company and then we also had our own business. So one thing led to another and I was teaching, I got certified And I was teaching. I still teach a little bit just because I love Pilates, but I was teaching for a little bit. And then the first studio owner that I worked with, so there was the studio where I was teaching, she needed a website because she was working with somebody. And I was like, hey, you know, I'm already at the studio. I'm kind of invested in it. I want to get more clients for myself. I want you to grow, but let me help you out with that. And at that point, I just realized for her, like, she was. She knew nothing about tech or digital marketing. Like, all of that was just speaking Chinese to her. I mean, just even simple things from what. What does it mean to host a website? I mean, even things like that. And that was back, what, about 15 years ago now. So, you know, things have evolved and we have a lot more resources back at. Back then, it's like, oh, you know, there's no Most studios. Like, she wasn't even using any scheduling at the moment. It was just pen and paper, all of that kind of stuff. And just for me to be able to explain things in language that she could understand, going to bring some of the Pilates terms, maybe sometimes in it, give her an idea, okay, this is what you actually need. And help her studio grow and shop more online. That was really that aha moment for me. And I was like, wow, I love parties, but I can only teach. But so few clients because of my time and just my location. But there are so many incredible studio owners and teachers who want to share their passion, but they need that support because tech and marketing, like in marketing, when I'm talking about definitely more like digital marketing, is. This is not something they enjoy. This is not something they want to learn. And there is a steep learning curve a lot of times. So this is where that blend came in about. Like, I really want to help them grow their business, help more people share their passion, love for Pilates and everything in between. And, you know, here's. Here's where I am today. I think at this point, I don't know, probably about. I worked with about 100 Pilates studios, teachers and all of that educators by now. So it's, you know, in all kinds of different directions, from contemporary to classical to anything in between online only. So, yeah, this is my story.
- [08:04]
Sarah Glanfield
I love it, I love it, I love it, I love it. You know, I think there's nothing quite like working with studio owners who are so passionate about what they do. And I think if you are in that situation as a studio owner, where you have invested in your teaching skills and you love to teach. You know, you can't really expect to also be as knowledgeable as someone who has invested their time in learning how to market and digital marketing. And so this is a perfect example of something that as a business owner and you think about how to spend your time and where to spend your, your, where to invest in your business, you know, outsourcing, some of these things, it can be really, really powerful. And also I just often just really the most efficient and effective way to get the results that you want from those efforts. I think it's really hard for us. You can always DIY something, but it probably takes longer and might not be quite as good. And so it's always good to work with someone not only who knows how to build a website, how to do digital marketing, but also who knows the industry as well.
- [09:12]
Anastasia Fabric
Absolutely.
- [09:13]
Sarah Glanfield
I think when we think about when people come to me, and I'm sure similarly to you, we have these conversations with many studio owners and when we think about marketing and especially when we think about digital marketing or online marketing, often we start by thinking about social media. It's Facebook, it's Instagram, it's TikTok, it's all of those places out there, it's all the social media. But sometimes those aren't quite as effective as some of the other perhaps avenues to go down. So in your mind, you know, seeing what you see from the digital, from all of the work that you do, where do you see the weakest link or the most important element of your online presence? What, what would you say that number one is?
- [09:57]
Anastasia Fabric
The number one is definitely the Google Business profile or back in the day it was called Google My Business. They changed that name multiple times. So basically it's the listing for your business on Google Maps and if you're running a home studio and or like virtual classes, so obviously this is not going to be as relevant to you. But I know like majority of the studios, they, they want to be discovered by the clients. And where do the clients go to search for something? In some cases, like some younger generations, I'll say like they might go to Instagram in certain areas, urban areas, they might go and make a decision on which studio to join based on some kind of Instagram reel or anything like that. But majority of them they will go to their Google Maps and they'll type in Pilates near me, performer classes near me, Pilates Studio near me, oh, anything, any variation of that. And this is where that Google Business profile really shows up because the studios that will show up are obviously located close to the person. Like if you are in an area where maybe you have two or three competitors, very small, I mean it's really easy to set it up and just have it send people to you all the time. If you're in a more competitive area, like any urban area downtown, you know, like New York City, California, all those kind of places, the competition is really fierce over there and the studio owners, a lot of times they'll just set it up once it's like, okay, I have a listing. Okay, and that's it, right?
- [11:31]
Sarah Glanfield
Yes.
- [11:31]
Anastasia Fabric
And they never touch it. But actually about, if we're talking about how people find you, about 60 to 70% of new customers or like local customers find your business on the maps. They don't find you on Instagram, Facebook, TikTok, whatever, anything. They don't go to your website because they don't know what your website is unless they seen you maybe on the side of, you know, driving by. They find you on through that Google business profile. And then yes, they will go a lot of times to your website or they will call or go straight to your scheduling if you have that integrated into that. But this is a lot of times that first touch point that most of the studios don't even think about. And there's so many different ways that it can be optimized and it actually has to be kept up with similar to social media. But at the same time it's kind of a little bit easier. It just requires some consistency. That's the most important thing. Consistency, consistency, consistency.
- [12:35]
Sarah Glanfield
So when you set, so you set up the Google my business profile, what would you say are best practices to make that really work for you as a studio business owner?
- [12:46]
Anastasia Fabric
So the first, the most important thing is making sure that fill out all the information that you can possibly fill out because a lot of times it's not filled out. So one thing that I noticed a lot of times is that choosing the correct category for your business, I mean you would think, okay, this is simple stuff but still a lot of times I see a lot of studios that will set up their primary category maybe as like a gym or personal training. And this is not what they are. They are Pilates studio and they can still, they love their services can be added there those other categories. But your primary focus has to be set up as the first category because this is, this is what Google pays attention to. What you're mainly about, who are you as a business? That next thing is definitely your business Name and this is kind of gray area in Google business profile and local SEO in general. The reason why I'm saying that is that Google pays attention to the name of the Google business profile in searches. So for example, if you're located in kind of like SoHo, right? New York City, and your studio name is Pilates Studio, soho. If somebody's searching for that, you will show up first. Even maybe you're not located close to the person just because of that name. Now this is kind of, this is where like the question of branding and things like that come in. And then if you're just setting up, just starting your studio, this might be something for you to consider how you're naming yourself. Maybe like a lot of times I see studios, they don't even have the name Pilates in it. It's, I don't know, Breathe.
- [14:34]
Sarah Glanfield
Mind Body Wellness.
- [14:36]
Anastasia Fabric
Yeah. Mind Body Wellness, yes. Or something like that.
- [14:39]
Sarah Glanfield
Yeah.
- [14:39]
Anastasia Fabric
And it's not descriptive to your customers and it's not descriptive to Google. So how are they supposed to know what you do? Right. We're all about wellness, you know, whatever. So those are the most important things I think to pay attention to. And then adding things like you can add different services to Google Business profile that actually affect your ranking, you know, the location, all of that, that's obviously, yes. Adding images, photos of the studio and being consistent with adding those. So it's not like, okay, I set up my studio, added a couple of photos, done. Keep adding those, keep adding those every month. Add a photo, it doesn't matter what it is, just add a photo of something. I don't know, Flight is already in a class, whatever. Ask your clients to add photos from the class. That's like the engagement with your Google business profile. I know this is not something we can control as, as business owners, but asking those clients to engage with the profile, that's super important. And the reviews obviously that's, you know, that's not so much for rankings though. It does affect that some how you show up, but it's more about credibility. And when a person finds your studio, are they going to go, what are the, what's the first thing that they're going to check out? They're going to read all those reviews. If you have great reviews and you have a lot of them, there's like, oh yeah, that's the studio for me. If you know you have like one review from three years ago and your like neighbor over there, like another competitor has even like 25 reviews and they're all like recent. Guess who they're going to contact.
- [16:22]
Sarah Glanfield
That's right, that's right. And am I right to say also that Google will probably prefer that studio also with where they place it on the page in terms of the search outcome?
- [16:33]
Anastasia Fabric
Yes, absolutely. And again, this is like with Google, it's a little interesting and in that sense it is similar to social media because as I mentioned earlier, the engagement is a very strong, strong factor in all of that. So you know, and it all plays into it when people check out your profile, when they drive to your studio, when they upload that, when they leave reviews, when you go and engage with your own profile by updating something, it shows Google. Okay, this is like there's engagement, there's something happening. If you last time you uploaded anything was a year ago or two years ago. I mean for Google it just seems like it's just, it's just a boring place. Nobody cares about this place. So that affects those rankings because they, they track us all. They track everything that we do, every place we go. They know exactly.
- [17:26]
Sarah Glanfield
They know what you're doing, what you.
- [17:28]
Anastasia Fabric
Like, what you say, how well you're sleeping. Yes, yes, yes, absolutely. They know it all. And I use all of that for their products.
- [17:37]
Sarah Glanfield
Yeah, yeah. So when it comes to Google, specifically, what and when would you recommend that folks use advertising and spend money on their, on Google Ads, for example?
- [17:55]
Anastasia Fabric
With Google Ads it's always a tricky question in my opinion because I think every studio is a little different for that. It depends on the offering and the demographic that you're in. First of all, you need to have the intro offer or some kind of intro new client experience nailed down. But if you are just sending a person to a website that doesn't have any like really information about anything, like the getting started, it's not clear on what the next steps are. It's just going to be a wasted click, wasted money, a wasted budget. And like if you're already paying for that person to find you, you better make sure that when they find you that you have everything in place to pull them into your space. And I'm not saying that like I'll pull it like you know, being too salesy or anything like that. It's more about like being prepared, creating the best experience for them from the start. So a lot of times I feel like the, and we do manage, my husband and I would do a manage advertising campaigns for the studios as well. And a lot of times if the studio is new, Google Ads would be an essential part of it. Just make sure everything's set up because nobody knows you're not going to be ranking. It can be the Google business profile again. If you're in a competitive area, it can take six months, months for it to start showing up, for people to even start discovering you.
- [19:30]
Sarah Glanfield
Without spending anything.
- [19:32]
Anastasia Fabric
Yeah, without spending anything.
- [19:33]
Sarah Glanfield
Exactly.
- [19:34]
Anastasia Fabric
It's. And like the website is very similar. So, like, just because you set up your business and you created a website, it doesn't mean that people are finding you, they don't know about you.
- [19:43]
Sarah Glanfield
No. Yes, exactly.
- [19:45]
Anastasia Fabric
And this is where the ads really come in and they're really important, I feel. And then if you're adding, if you're like scaling your business, you're growing, you need to kind of take it to the next level. You have the advertising budget. Yes, that's. Those things can like, the ads can go really well as well. I do find that with ads, you, again, like, the offer has to be like really specific to your demographic, to the people, what they're looking for. If your offer is not aligned with what they're looking for, no matter how much money you spend, you're not going to get any return on it. And you know, also you have to consider, okay, what's my marketing budget? Where should I spend it? I mean, Google Ads, they're not cheap. If you want something to like bringing clients into your studio, it's not a cheap way to get them in a lot of times an essential at the beginning especially. But, you know, you want to make sure that your budget, your marketing budget can support that.
- [20:47]
Sarah Glanfield
Right. And like you said, I think oftentimes in my and my experience has been, and it sounds a bit like perhaps what yours may have been also is that we want to make sure that the entire customer journey is rock solid and very built out before we start fueling it with an ad spend at the top of the funnel. So what that means is that I think what Anastasia just mentioned, which is that you want to make sure that you've got that landing page with a very specific offer that you're sending them to when they click on it. And that your, your checkout process and your scheduling process is sort of guiding them forward so that you're not sort of spending money on someone perhaps clicking on an ad, but then that next step is unclear. And so they end up just going back on that button, in which case you get, you have to, you spent the money you've paid for that person to click through to your site, but yet you're not getting anything out of that. And that's not you know, that's obviously a very unoptimal situation to be in. So we always want to make sure that you have that, that funnel, that customer journey, really, really well designed so that you're not spending money, but also losing money, that you're spending money and making revenue.
- [21:57]
Anastasia Fabric
Absolutely, yeah.
- [21:59]
Sarah Glanfield
So Google, my business, is number one. I love that. That's really, really helpful and important for us all to hear. And updating it regularly, making sure that you're asking your clients to give you some lovely reviews and making sure that you're making it is reflective of your business as it stands today. Because like you said, we often reset these things up, you know, many moons ago when perhaps the studio opened. Things have changed today, perhaps even changed locations, perhaps changed phone numbers, perhaps changed emails. Right. And so we want to make sure it's completely up to date and then that we are updating on a regular basis. Right. Okay. So next, what comes next? Would you say, and you know, obviously you've mentioned the website. Would you say that that is sort of the next best place to sort of spend and invest time and energy and money in terms of making sure your digital presence is rock solid?
- [22:48]
Anastasia Fabric
Yes, absolutely. So the website, because you know, the Google Business Profile, a lot of times it's that first stop. But what happens next is most of the time in about, I would say from what I'm seeing, about 80% of the new customers will click through to the website after viewing the Google Business Profile because there's not enough information that now they want to find out, okay, what does the place look like? What are your prices, all of that stuff. This is where the website comes. What's your intro offer? You can show that on Google Business Profile, at least not yet might be coming, but we don't know that for sure. So this is where the next step is and then also the website. There are multiple ways for people to discover your website. A Google Business Profile, even though I do think that it's that first, most important step, it's still owned by Google. So technically you just, I mean, you can say like you're renting, right, that listing from them, even though you're not paying anything. But any moment, and I've had those situations with the client, Google will suspend their listing or something else, something will happen. And all of a sudden all your leads, all your new clients, they just try out. So what happens next? So the website is something that you do own this as part of your business. It's, it's, it's your property and you should Treat it like that. And it's important that the website definitely represents your website, your business. It definitely shows that clear customer journey. Also, the website can show up in a lot of those rankings as well on the search results. If a person did not find you and you're not maybe ranking really well in the Google Maps and those listings under them, Google also shows what are called the organic search ranking. So these are just regular links to the websites and people will click through those as well. Because, you know, sometimes, you know there are different paths. If you're number one, number two, number three in those top results, you will get a lot of clicks. Maybe you're listing on maps is like number five, six, whatever, and people not seeing it, but your website still has and maybe like you're not located as close to that searcher, you're still able to get them if they click through those organic search results. So there's still a lot of traffic coming from that. And then obviously your social media sending out any promotions to the clients through the newsletter, any type of mentions, if you do any collaborations or promotions or anything like that, where are you going to send them? You need to send them to your website in like your ads. You're sending them to the website, not just something else. So that like it's definitely very important. And people do go to the websites, they check it out. That's what they check out. I mean this is where the schedule contact you. This is where the actual transaction happens most of the time. And it's important both for new clients and also for the existing ones. Because keeping those existing clients, creating a good environment, good experience from them, even for the website is important too because you know, they're already there, you want to keep them there, you don't want to someplace else. So website is also, it's very important for marketing always.
- [26:09]
Sarah Glanfield
It's always, we always say it's like the front door to your whole business.
- [26:11]
Anastasia Fabric
Yes.
- [26:13]
Sarah Glanfield
And it is important. You know, I think these numbers are always sort of, you know, they're getting smaller and smaller and smaller. But you know, you don't really have a lot of time to make that great, really strong first impression. And we know that people are very quick to scan and these days, you know, we're, we have so much information flow. So what would you say are the sort of the key things to include on your website and where should those things be?
- [26:39]
Anastasia Fabric
Some of the most important things are clear calls to action or cta. And this is something that a lot of Pilates Studio with any businesses really but especially in the wellness industry, they're afraid of asking for the sell. And sometimes it's not even the sell that clear the call to action. It can be even like a consultation, whatever it is, but placing them there. I see a lot of times this like oh yeah, but I have my intro offer on this page that's linked into in my footer so my clients can go there and find it. But I'm not mentioning it anywhere else. Well, how many people are going to go through? Or even if it's not in the footer, maybe it's somewhere in the menu hiding somewhere under about us pricing, whatever. I was like they're not going to go there. Just making sure that what your offer is front and center everywhere. Regardless of where that person lands on your website, they should be able to get to that offer, that new client offer as soon as possible. So making sure it's mentioned clearly and very obviously in your menu. I always like to place some kind of CTA in the menu as the last button because that's where our eyesight goes. Placing it over the hero image. You know, nobody needs a video showing your entire studio that's like really long. Not to say the videos are bad but like if it's a long video, keeps playing and it doesn't really say anything, doesn't really send a person anywhere. Just load slowly, that person is going to click away. Just put that CTA somewhere where a person can clearly see it and also explain exactly what you do. Like we mentioned before, if the studio, your studio name is Mindful Wellness, anything like that. And then the first thing that people say, like step into your new you or anything like that, you know.
- [28:39]
Sarah Glanfield
Yes, I know.
- [28:40]
Anastasia Fabric
Move with purpose or anything like that. It doesn't really say what you offer. It doesn't really say why a person should come to you, what they're going to get out of it, you know. So just always keep in mind why are people taking you out? What are their problems? Pain points, you know, inspirational identity, whatever it is that however you're looking at that, just make sure you're speaking to them from the first word, not just using some pretty fancy words that really don't resonate. Don't say anything. Yep, don't say anything.
- [29:15]
Sarah Glanfield
You know, I, I always like to say that we, we, we do. Although we want to make sure that we are standing out with our marketing and messaging. We also need to check boxes and so the two big boxes I think that, that we want to check with, with especially these sort of top of funnel Marketing, where we are showing up with our marketing is what it is that we do and described in the way that your clients would describe it. So if you have, if you're a Pilates studio, you need to have Pilates somewhere in your description of what you do. And then your location. Right. Is also quite important. And so, and I think that it's not to say that we, that that would, that is just sort of the checkbox that people are going to sort of say, yes, I'm in the right place. This is the two things I'm looking for Pilates in the town that I live in. But then you're going to elaborate on that with what makes you unique. But those are kind of the must have things to have. Not just, I would say on your website, but probably in that Google profile, probably on your social media profiles. These are kind of important to include. Otherwise people kind of get lost. And what we know about people who are confused or not sure is that they're not going to waste their time trying to figure it out or try to educate themselves. They're going to click back on that browser and they're going to go to the next, next on the list of what Google has given them because. And if that is easier to read and more straightforward, then they will probably stay there. Right. So yeah, so we definitely have to check some boxes for sure and make it really, really clear what else is important in terms of, because we talk about, we talked about a website, what to include. But obviously the, this, the, the website and your Google profile and Google where you show up in Google are pretty linked. So from an SEO perspective, what is important for you to have on your site? We talked about a couple of things, but what would you say is important from an SEO perspective on the website?
- [31:07]
Anastasia Fabric
Just making sure, having content, that's first of all having content. And that goes for both speaking to your customers and talking to googlebot. You want to make sure that you have the same words, some of those, you know, they're called keywords. It doesn't mean that you have to stuff them in every sentence or make it sound like a robo robot. No, but it has to be included in an organic and authentic way. Right. So mentioning all the different services. So it's like, like the homepage of the website is the one that usually gets the most clicks and this should include all the main things that you offer. If the homepage of your website only talks about your credentials and your vision and your mission and all of that kind of stuff, it's not Telling those customers, okay, well, do you offer classes or just privates? Are you a teacher training center? You know, all those types of this, this are the questions they have most of the time. You know, very rarely they care so much about your credentials and what you think. And I, I, I, I, I. There are a lot of eyes, I think.
- [32:22]
Sarah Glanfield
Yes.
- [32:24]
Anastasia Fabric
In some of the copy.
- [32:25]
Sarah Glanfield
I know, I think, I think, you know, you and I have both been doing this quite a long time and I, I, many, I think we've, we've moved, we've really evolved in, in this industry because I, I do remember sort of when I was, you know, sort of 10 years ago, there was a lot of history of Pilates pages on, on pretty much everyone's websites. And you know, I think that was, this is, that was to really feeding our own interests and not necessarily the interests of our clients. And I think that we've all evolved a little bit and perhaps talking about that elsewhere with our clients. But that's not what is going to help you sell more, more classes or more privates or even get the right kind of clients in the door. And so we are always learning and I think we're always evolving what we want to talk about and what we should be talking about. But I think that we're in a good, we're in a better place now for sure.
- [33:16]
Anastasia Fabric
Yeah. And some of the other things like as far as the website goes, just making sure that you update the content on the website as well. Again, that's another thing that goes in line with the Google business profile. Um, the way that Google bots work is they will come in what they call, they index your pages, which is basically the crawl them and then they figure out, okay, does this, does this page answer the query that this person has? Does it talk about whatever plotties in Soho, right, our example over there, or does it not? And they will come more often if your website gets some kind of update. Often if your website has been set up a year or two years ago and you don't change anything on it, this just sends a signal to Google there's really no new information you'll need for us to come back and crawl it. Which means that if there's a competitor who updates their website more frequently, they will visit that website more often. They will bring it up in their rankings. So all of those types of thing signals they do play into the SEO, the local SEO and sometimes again like this can be like some little things like some kind of promotion, some kind of little change on the homepage. Some even like changing an image or anything like that. All of that plays a lot. And actually images, they're another very important aspect of it right now. Because many searches now bring up pages with images or just even show image only as some of the top results, not so much local. I mean, some of the local ones will do that as well. So making sure that you're setting up those, depending on the platform that you're using, they can be like featured images or like in the social settings, it can be the same image that that's used for, like Facebook. When you're sharing a page on Facebook, it will pull in that little image. So a lot of times it's going to be the same thing. Setting those things up can be huge for bringing more people to your website because like all of a sudden they see, oh, you know, they see this page with a little image showing a class with happy people. People will click on it over another result that maybe has only text or some kind of stretched out logo that you can't even make out what it is because you know Google will pull in whatever they can. If you don't say what you want to show, it's just going to pull in the first image that they can find. It's not always the most flattering or the best one. So setting those things up like there are little things, but they can have huge results.
- [35:55]
Sarah Glanfield
Awesome. Yeah, this is all so helpful. And not once have we even mentioned social media, but it all makes sense, right? Because when you're, you know, this is, this is all going to support lead generation, really on repeat in a way that I think is probably a lot less work than being super active on social media. Not to say that you shouldn't be there also, but this is really powerful and I think often quite overlooked. So thank you so much. But before we wrap this up, I'd love for you to share with our listeners a little bit more about what you do and how you support Polari studio owners in building and growing their businesses.
- [36:37]
Anastasia Fabric
Yeah, so what I do like, obviously we have the Pilates bridge, which is just a resource for anybody who wants to interview. We have podcast shows, articles and things like that, but in terms of supporting the actual studio owners and businesses. So we do anything from web design to website maintenance just to kind of gives you that peace of mind. One less thing that you have to worry about local SEO and SEO optimization and the Google Ads management. So kind of really that whole, the whole aspect of all those digital assets that you need to have in your toolbox that will help you manage it. So I set up the websites. Whenever the website, we're designing a website for Pilates Studio, they're always optimized for your look and your brand. I know there are different ways to go about creating a website and anything like that, but I think the most important, an important part of it is just making sure that your voice and your personality shows up in that website, rather than just creating a cookie cutter platform or like a website that just looks like everybody else and, you know, it's just not really speaking. We're just helping you find that voice and connect to those people. People. This is really, I feel like the strongest, the biggest benefit that you will get as a studio owner from working with us. And then after all, like, if you know, if you like to manage your own stuff, if you like to deal with all of that talk and all of that, by all means, go and do it. But I do know that a lot of the studio owners, they want to teach, they want to grow their business, they want to do all those things in our time and they want to have lights. So if you just want somebody who can support all those technical aspects of the website maintenance and give you a guidance on what to do, what works, what doesn't work, this is where our maintenance plans come in. Because it's, again, it's one less thing for you to think about and when you know that somebody else takes care of it and you can focus on more important things in life.
- [38:52]
Sarah Glanfield
That's right, Absolutely. I love it. So I'm going to link to all of the links in the show notes, but I highly encourage you to get in touch with Anastasia if you're interested in learning a bit more about what she can do to help you build and grow a business. I definitely think it's a place website and Google search and running ads and all of those things, certainly things that you can outsource. And so get in touch with Anastasia if you've got any questions on that. Thank you so much, Anastasia, for joining us. It's been such a pleasure to chat with you.
- [39:22]
Anastasia Fabric
Thank you so much for having me. Soon.
- [39:24]
Sarah Glanfield
Thank you. So if this episode was helpful to you as you listen in, please, please, please go ahead and share this with a friend, fellow studio owner and teacher who may also benefit from this. And don't forget to take a quick minute and go to wherever you're listening to this and rate and review this podcast. It would mean so much to me. I'll speak to you next week. Did you love this episode and want more, head to spring3.com and check out my free resources that will help you run a profitable and fulfilling studio business. And before you go, one last reminder. There is no one way to do what you do, only your way. So whatever it is that you want to do, create or offer, you've got this. Thanks again for joining me today and have a wonderful rest of your day.