"Every single one of us is selling something or trying to persuade someone multiple times a day. Whether it’s convincing your kids to eat their vegetables and finish their homework, or gently steering your spouse toward Mexican food instead of Italian on date night.

The truth is, the art of persuasion is one of the most important skills we can develop. When done well, it strengthens relationships. When done poorly, it can damage them.

In today’s episode, we’re joined by author and speaker Christian Hansen to explore how we can master difficult but necessary conversations, build stronger connections, and stay persuasive even when we disagree.

Christian is the author of three fantastic books on influence and persuasion: The Influence Mindset, The Influence Mindset for Sales Acceleration, and Unforgettable Phrases That Get People to Choose You.

He brought so many practical, thoughtful, and eye-opening ideas to this conversation.

So sit back, relax, and enjoy this episode!

https://www.amazon.com/Influence-Mindset-Science-Getting-People-ebook/dp/B0989DFGF7

https://www.amazon.com/Influence-Mindset-Sales-Acceleration-People-ebook/dp/B0FDH4LQ7Z

https://www.thechristianhansen.com/phrasebook