Podcast Summary: Pitch Me Podcast – "How to Build a $10K Offer in 10 Minutes"
Release Date: August 13, 2025
In this special episode of the Pitch Me Podcast, host Kayvon K, a renowned high-ticket sales expert, collaborates with guest John to craft a compelling $10K offer in just ten minutes. Diverging from the usual "Pitch Me" format, this "Show Me" episode delves deep into the strategic process of offer creation, providing listeners with invaluable insights into building scalable and profitable business models.
1. The Crucial Role of the Right Offer
Kayvon kicks off the conversation by underscoring a common challenge in high-ticket businesses: the offer itself often hampers growth more than systems or sales processes. He explains, “What usually it comes down to in my eyes is the offer... the right message to the right person that the right offer” [00:54]. This highlights the foundational importance of aligning your offer with your target audience's needs and desires.
2. Transitioning from Service-Based to Scalable Coaching
Expressing his fatigue with the demanding nature of a done-for-you model, Kayvon states, “I'll be straight, I'm burnt out. I'm done doing all that work for these people” [02:15]. John recognizes this burnout and suggests a pivot towards a coaching model, allowing Kayvon to leverage his expertise without the operational burdens. This transition aims to scale his business more effectively by empowering clients rather than managing every aspect of their growth.
3. Crafting the Coaching Offer
The core of the episode revolves around meticulously designing a high-value coaching offer. John and Kayvon identify the target audience as coaches and consultants who are already generating $50K+ per month and are actively running ads. They discuss the promise of the offer, initially phrased as “10x your investment in 30 days” [07:53], which they refine to ensure clarity and feasibility, settling on helping clients achieve $100K months within six months [08:58].
4. Differentiating from Competitors
A significant portion of the discussion focuses on making the offer unique and irresistible. John advises against using the term "guarantee" due to legal restrictions, suggesting instead the incorporation of contractual agreements. He remarks, “Don't use the word guarantee. Eliminate that from your vocabulary from now on” [30:56]. Instead, they employ terms like, “If you haven't reached $100K a month by the end of six months, we'll continue coaching you at no extra cost,” ensuring commitment without overstepping legal boundaries.
5. Pricing Strategy and Bonuses
Determining the right price point is crucial. After deliberation, they agree on a $10K price tag for the six-month coaching program, emphasizing the value delivered. John further enhances the offer by recommending juicy bonuses that provide additional value without being disingenuous. Examples include offering an extra month of coaching or providing access to exclusive resources like the book "Psycho Cybernetics."
6. Ensuring Client Success and Emotional Readiness
Both speakers acknowledge that not all clients are ready or able to fully capitalize on the coaching offered. John highlights the importance of emotional awareness and mindset, stating, “If you’re in a position where you can't even sell your own stuff, and your offer sucks, you’re in the wrong business” [13:46]. They discuss the necessity for clients to undertake personal development alongside business coaching to achieve optimal results.
7. Implementing High-Level Support Systems
To differentiate their coaching program, Kayvon and John emphasize the integration of high-touch support systems. This includes:
- Unlimited One-on-One Coaching: Providing personalized attention as needed.
- Group Sessions: Facilitating peer learning and collaboration.
- Specialized Coaches: Incorporating experts in areas like heart-based sales, content creation, and mindset healing.
- Direct Accessibility: Offering clients the ability to text Kayvon directly for swift support, enhancing the program’s premium feel.
John adds, “They have never met a coach that’s a multi-million dollar coach who goes anywhere near their clients personally” [50:21], highlighting their unique approach to accessibility and support.
8. Finalizing the Offer and Marketing Strategy
Concluding the offer-building process, they finalize the structure:
- Duration: Six months to allow ample time for transformation.
- Format: Combination of group coaching and selective one-on-one sessions.
- Promise: Enable clients to achieve $100K months within the program duration.
- Price: Set at $10K, with potential for future price increases as the program proves successful.
- Bonuses: Additional months or exclusive resources to enhance value.
They also discuss targeting strategies, ensuring the marketing efforts are directed towards established coaches running ads, thus narrowing the focus to a well-defined avatar that aligns with their service offerings.
9. Addressing Common Pitfalls and Ethical Practices
John and Kayvon caution against common mistakes in the coaching industry, such as:
- Overpromising and Under-delivering: Avoiding empty guarantees and ensuring all promises are backed by actionable steps.
- Misrepresenting Services: Staying clear of functioning as unlicensed psychologists despite providing emotional support.
- Avoiding “Bogus Bonuses”: Ensuring that any additional offers are genuinely valuable and not just repackaged standard services.
10. Conclusion and Key Takeaways
In wrapping up, Kayvon summarizes the episode’s essence: “You're better off having a profitable business that is smaller with sanity than having a vanity business” [53:54]. This reinforces the importance of focusing on profits and sustainability over merely chasing high revenue figures.
Key Takeaways:
- Offer Precision: The right offer is pivotal for scaling and sustaining high-ticket businesses.
- Scalable Models: Transitioning from done-for-you services to coaching can alleviate burnout and enhance scalability.
- Unique Value Propositions: Differentiating your offer through specialized support and ethical practices sets you apart in a saturated market.
- Client Readiness: Ensuring clients have the right mindset and emotional readiness maximizes coaching effectiveness.
- Transparent Marketing: Clear, honest communication about what the coaching program entails builds trust and attracts the right clientele.
This episode serves as a masterclass in offer creation, blending strategic insights with practical advice, making it an invaluable resource for entrepreneurs and business professionals aiming to elevate their high-ticket offerings.