Pitch Me Podcast: Episode Summary

Episode Title: The Price First Then Justify Blueprint
Release Date: June 26, 2025
Host: Kayvon Kay
Guest: Parsa, a closer from North Vancouver

Introduction

In this episode of the Pitch Me Podcast, host Kayvon Kay, a renowned high-ticket sales expert with $38 million in sales under his belt, engages with Parsa, a budding sales closer from North Vancouver. The episode delves deep into a sales coaching offer priced at $6,000, focusing on the "Price First Then Justify" blueprint. This approach emphasizes presenting the price upfront before outlining the value, challenging traditional sales methodologies.

Offer Presentation and Initial Pitch

[00:40] Parsa introduces his sales coaching offer aimed at transitioning individuals into remote high-ticket sales, priced at $6,000. Kayvon seeks clarity on the nature of the offer, confirming it's a business opportunity involving webinars and call bookings to generate leads.

Key Points:

• Current Performance: The offer is currently generating $40,000 per month and is on a growth trajectory.
• Pitch Structure: Parsa outlines a three-pillar approach:
  1. Coaching and Mentorship: Leveraging Bridger Rogers' expertise, who has sold $5 million in sales. The goal is to transfer Bridger's skill set to participants through exclusive content and small group coaching calls.
  2. Placement (Vehicle): Connecting participants with reputable businesses aligned with their interests to ensure they can achieve desired income levels.
  3. Community and Accountability: Building a supportive network of like-minded individuals to foster accountability and continuous growth.

Notable Quote:

“Think of it this way, like we're going to download [Bridger’s] brain onto yours.” – Parsa [02:26]

Deep Dive into the Three Pillars

1. Coaching and Mentorship

   • Group Structure: Small groups of about 10 people engage in weekly coaching calls, ensuring personalized attention.
   • Commitment: Emphasis on participants being coachable and committed to attending and engaging in sessions.
   • Training Content: Includes framework understanding, video training, and recorded calls for comprehensive learning.

   Notable Quote:

   “We're going to download his brain onto yours.” – Parsa [02:26]

2. Placement (Vehicle)

   • Alignment with Interests: Parsa highlights the importance of aligning participants with businesses that resonate with their personal interests, such as a fitness offer for someone passionate about fitness.
   • Quality of Opportunities: Assurance that participants won't be placed in unsuitable or low-value roles, using analogies like an F1 driver in a beat-up Toyota to illustrate the importance of quality placements.

   Notable Quote:

   “If an F1 driver is driving a old beat down Toyota. It's not gonna go that fast.” – Parsa [04:01]

3. Community and Accountability

   • Support Network: Access to a community of high-performing individuals who are also striving to achieve similar financial goals.
   • Peer Accountability: Encourages mutual support and accountability among participants to maintain progress.
   • Opportunities to Give Back: After consistent participation (60-90 days), participants can contribute back to the community, fostering a cycle of growth and support.

   Notable Quote:

   “You're the average of the five people you spend the most time with.” – Parsa [05:25]

Handling Objections and Price Justification

As the conversation progresses, Parsa employs the "Price First Then Justify" strategy to address concerns about the $6,000 investment.

1. Initial Resistance to Price Disclosure

   • Kayvon's Strategy: Instead of immediately justifying the price with added value points, Kayvon insists on presenting the price upfront to anchor the value perception.
   • Parsa's Response: Initially hesitant, Parsa challenges the reluctance to disclose pricing, revealing his preference for the "Price First" approach.

2. Commitment and Value Proposition

   • Kayvon's Emphasis on Commitment: Before delving into financial details, Kayvon gauges Parsa's commitment to transitioning from his current job at Starbucks to achieving a $10,000 monthly income.
   • Realistic Expectations: Kayvon sets realistic expectations, clarifying that $10,000/month is the starting point, with potential growth to $15,000 or $20,000 as skills improve.

   Notable Quote:

   “But I want to be real with you. You don’t get freedom at $10,000.” – Kayvon [09:05]

3. Overcoming Financial Concerns

   • Alternative Financing: Kayvon introduces the concept of using "other people's money", akin to strategies employed by billionaires, to finance the $6,000 investment.
   • Avoiding Discounts: He stresses the importance of maintaining the offer's value by avoiding discounts, comparing it to luxury brands like Louis Vuitton which never discount their products to preserve exclusivity.

   Notable Quote:

   “I don't believe in charging less for it. And discounts ... there's a reason why Louis Vuitton never has sales.” – Kayvon [16:50]

4. Final Push and Closing the Sale

   • Highlighting Future Success: Kayvon paints a vivid picture of the potential future earnings and lifestyle improvements, prompting Parsa to envision his life post-transformation.
   • Logical vs. Creative Decision-Making: He advises participants to balance logical analysis with creative thinking to overcome fears and take the necessary leap of faith.

   Notable Quote:

   “You can't be creative and logical at the same time. So I'm just going to ask you to ... let that logical brain calm down and just be in your creative brain.” – Kayvon [27:05]

Conclusion

The episode effectively showcases the interplay between high-ticket sales strategies and psychological persuasion techniques. Parsa’s interaction with Kayvon highlights the "Price First Then Justify" methodology, demonstrating how presenting the price upfront can influence the perception of value and commitment. Participants are encouraged to embrace both logical and creative aspects of decision-making to facilitate substantial business growth.

Final Notable Quote:

“Keep pitching, keep closing, and keep connecting.” – Kayvon [28:03]

Key Takeaways

• Price Anchoring: Presenting the price upfront can set the stage for deeper value discussions and commitment assessment.
• Three-Pillar Approach: Combining coaching, strategic placement, and community support creates a holistic growth environment for sales professionals.
• Commitment Over Comfort: Emphasizing the importance of participant commitment ensures higher success rates and accountability.
• Value Over Discounts: Maintaining the integrity and value of high-ticket offers is crucial for sustaining exclusivity and perceived worth.
• Balancing Logic and Creativity: Effective sales strategies require both logical reasoning and creative persuasion to overcome objections and drive decisions.

Relevant Resources

• Freedom Closer Academy: Website for more information and application submissions.
• Previous Episodes: Explore more strategies and success stories from top closers on the Pitch Me Podcast.

By dissecting the "Price First Then Justify" blueprint, this episode provides actionable insights for entrepreneurs and sales professionals aiming to refine their pitching techniques and close higher-value deals with confidence and authenticity.