
In this explosive episode of Pitch Me, Kayvon Kay tears apart the traditional sales playbook as he coaches Parsa, a closer from North Van working on a $6,000 remote sales coaching offer that's already pulling in $40K monthly. But there's a problem....
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A
Welcome to Pitch the podcast where real salespeople, entrepreneurs and business owners step into the spotlight to pitch their product or service and get unfiltered real time feedback from the 38 million dollar high ticket sales titan himself, Kayvon K. No fluff, no sugarcoating, just brutal honesty, actionable insights, and next level sales strategies to help you close bigger deals faster. If you want to pitch like a pro, dominate every sales conversation and take your business to the next level, you're in the right place. This is Pitch Me. Let's get started. And here we are, another episode of Pitch Me. And today we have a closer, Parsa with us from North Van, how you doing?
B
I'm doing great, man. Thanks for having me on, Kevon.
A
No worries. Thanks for being here. Excited. So Parsa, tell us a little bit about what the offer, your product, what you're working on.
B
Yeah, so this offer is a sales coaching offer, getting guys into remote sales. It's for Bridger Rogers and it's $6,000.
A
Okay. So we have a $6,000 offer to get people into remote high ticket, remote sales.
B
Yeah.
A
Okay. So it's like business opportunity.
B
Yeah.
A
Okay. And, and the leads, I'm assuming they go through some webinar, they jump on a call.
B
Yeah. They watch like 15 minutes BSL and they just book a call.
A
And how's the offer going today?
B
So right now they're doing around like 40k a month.
A
Okay.
B
Collected.
A
Okay. Yeah, yeah. And then. And growing. Okay, great. So, so tell me, how do you pitch it?
B
So I'm gonna start from the transition. So after the discovery is done, I say, awesome. K1, I feel like we covered a lot of ground here. Is there anything else that you feel like we haven't discussed that you think I should know?
A
And then I would say, oh, no, I think I'm pretty clear.
B
Yeah. And then I say awesome. So I'm definitely clear on where you are right now. You know, working at Starbucks, making 3k a month. And I'm also really clear on the results you like to achieve. Quitting the 9 to 5, getting to the 10k mark and having financial freedom. And that's something that we can definitely help you with here at Freedom Closer Academy. So if you like, I can walk you through the process of how we make that happen.
A
Yeah, please.
B
Awesome. Cool. So there's really three pillars to get you from 3k a month at Starbucks to 10k a month. With closing, number one is the coaching and mentorship. And the most important thing is the skill set. Right. Bridger has sold 5 million in sales. So the first thing we want to do is transferring the same skill set that has allowed him to do that to you. Think of it this way, like we're going to download his brain onto yours. And you told me you're coachable, right?
A
Yeah.
B
Awesome. So you're going to get access to the exclusive content and three group weekly coaching calls. Really small, intimate, where you can come in, role play, get your question answered. And I know you're really serious. So can you show up? Can you promise me that you're going to show up, actually go through the content?
A
Yes.
B
Awesome. Cool. So on the first pillar, what questions do you have specifically?
A
Um, so is this group coaching? Is this one on one?
B
Yeah. Yeah, sure. Is there any specific reason why you're asking that?
A
Yeah, I would like to know if it's group coaching or if it's one on one.
B
Yeah. Cool. So you're gonna have one on ones with Bridger once a month, but most of the time it's group coaching three times a week. But these aren't those group calls that you go in with like 200 people. We keep it short. We have like 10 people.
A
Yeah.
B
So you get your question answered.
A
Okay. Okay. And then it's training. Like is it video training.
B
The coaching calls or the course?
A
Yeah, the. No, the course.
B
Yeah. So it's the frameworks, it's video training, it's past recorded calls. You can go ahead and watch.
A
Okay. Okay. And then you said there was two parts. What's the second part?
B
Okay. Yeah. So on the first pillar, do you have any more questions?
A
No, it's. You get training, group training, a one call with, with the guy on once a month. Okay.
B
Yeah. And you're going to show up, right?
A
Yeah.
B
Okay, cool. And the second thing is that placement, I like to call this a vehicle because a huge part of your income is not just the skill set but the vehicle you're in. Right. So with the first pillar, we're gonna give you the skill set. We're gonna make you the F1 driver. But imagine if an F1 driver is driving a old beat down Toyota. It's not gonna go that fast. So we're gonna make you an F1 driver and then we're going to introduce you to business owners and make sure you start working with a Ferrari Lamborghini company so you can make the 10k months you told me you want to make.
A
Okay. Yeah, but what are these companies? Like they would, how do I, how do you know they would hire me? Like, how do I, how Do you guys know I'd be ready for them?
B
Yeah, Good question. So, first of all, let me ask you this. Do you have any. A specific sort of company you want to work for? Do you have any criteria you're looking for?
A
I. This is new to me, so I don't really know. Like, you just said I'd be closing, you know, and make ten grand a month. So I. I'm not sure what companies do that. Like, is there examples?
B
Yeah, yeah, definitely. In. In. I usually go over this in discovery, but here I would say. Yeah. So, like, the companies I showed you, we run you through a process that you get on an offer that's aligned with your interest. So you told me you work out. You seem like you're in good shape, you're wearing Gym Sharks. So we most likely want to get you on a fitness offer where you helping guys get in shape, you know, changing their lives.
A
Yeah, sounds good.
B
Okay, Makes sense.
A
Yeah.
B
Cool. So, good question. What other questions do you have?
A
Well, how. How much? How. Like, how do I get started?
B
Okay, that's a good question. But let me go through the third pillar, and then you see if you want to make. Make it work for you. Cool.
A
Okay, awesome.
B
And the third thing is the community and accountability. So you've heard the quote, like, you're the average of the five people you spend the most time with. You're surrounding. Yeah, yeah. So super important. So we're going to give you access to our circle so you can surround yourself with guys that are already doing what you want to do, making 10k a month, traveling to Colombia. You told me. And also guys at the same stage as you are so you can keep each other accountable. And eventually, after like 60, 90 days, if you show up and practice, you can even give back to the community when you're making 10 payments.
A
Okay.
B
So, K. Vaughan, in terms of the process, specifically, how do you feel?
A
I feel. It feels good. Yeah.
B
Okay, cool. So based on the plan we've gone through, do you feel like this can actually help you go from working at Starbucks to getting good at sales and start making 10k months?
A
Yeah. I mean, I don't know, but I'm trusting you. Yeah.
B
Okay. I mean, what. What concerns do you have?
A
I just don't. I just don't know what this really is. Right. So there's a leap of faith. But what's. How much is this?
B
Okay, yeah, yeah, we'll go into finances, but first I want to make sure if, like, I mean, if you don't know if this is going to work for you. What's the point of talking about finances?
A
Well, I just want to know what it is, like if I can even afford it or not.
B
Yeah, okay, good question, Good question.
A
But, yeah, okay, I'll stop right there. Okay, we can, right, You've been trained by salespeople. Don't give away the price. Right, but all you're doing is pissing me off. Just tell me the price. Right. Like if, if I want to know what the price is, tell me the price. Right. There's ways to do that where you can say it's probably more than you can afford. Right. But what I think, I, I, I'm not, I know the pitch you're doing. I've seen it. I'm not a fan of it, number one. Number two, I'll just tell you this. I always believe setting the price first, then going through some of the value points is how I pitch. So I go right to the top. And I would say, okay, Parsa, let me ask you before we get into a little bit of what we got going on over here, because like I said earlier in the call, if I decide you're the right fit, I'll make sure we go a little deeper what we have going on here. Before I do that, I just want to understand how committed are you to actually doing something different that gets you out of the day to day grind at Starbucks so that you can actually get to that level of $10,000 a month? Now, you said freedom, but I'm going to be honest with you, Parsa. You don't get freedom at $10,000. And I just, nobody's going to tell you that. But I want to be real with you. But what you get is more options and a lot more options than you do at $3,000 a month. But here's the cool thing. When you get to 10,000 as a high ticket closer, you'll know how to get to 15, you'll know how to get to 20. That's when you start getting more freedom. But before we even get there, we got to get you to 8 and 10 first. How committed are you to even making that happen?
B
Yeah, I'm.
A
Because this isn't going to be easy. I promise you this, this isn't going to be something, slap you on the butt, come into some community, get lost in it, and then all of a sudden tomorrow you wake up as a millionaire. That's not what this is like. You're going to have to show up, you're going to have to do the work, but at least the work you're going to be doing, you're going to know that you can actually implement it right away and you're doing the right work, so you're not wasting time. So para again, how committed are you to making that happen?
B
I need to make this happen.
A
Yeah, yeah, it sounds like. I can tell in your voice. Okay, so first off, the investment is only keyword. The investment's only $6,000. And here's what you can expect. We're going to break this down into three pillars. Number one, we can expect that we're going to teach you everything you need to know the skill set. The greatest way to get to your first 10k is understand what a skill set is. Now, lucky for you, high ticket closing is the number one skill set in the marketplace, bar none. There's a reason why the top five billionaires in the world all started in sales because they know it's the number one skill set of business. So we're going to teach you that exact skill set that you need. Number two, once we, once we know you have that skill set, we're going to get you to one of the businesses that we have. We have multiple businesses we work with on a monthly basis. And at that moment in time when you come in, you understand a little bit more of what this is. You'll have a better understanding of where you want to go. Whether that's a fitness offer because you look like you're a fit guy right now, or maybe it's a transformation offer, or heck, maybe it's an offer just like this or something completely different. But right now you're unaware of all the offers out there and that's okay. We're going to make sure you get aware and make sure that the most important, you get aligned with it. Because if you're not aligned with it, if you don't believe it, you don't own it, you're never going to be able to sell it. Does that make sense so far?
B
Yeah. Thanks a lot.
A
And the third piece which makes this very different than others is the community. And now this isn't just, this isn't a bro, bro, slap you in. This is a community of all people, just like you or people have been in the same situation as you that are doing 10,000, 15,000, $20,000 a month. Heck, we just actually had John last month. He just posted, he got 30k. I'm not saying you're going to get the 30k because John works really, really, really hard. He's not the brightest guy in the room. But he. He overcompensates with working really hard. So you're going to be hanging out with some winners, but you're going to have to show up differently because I'll tell you right now, these guys don't want to hang out with the barista. They want to hang out with the high ticket closer. Is there anything I need to know? Why this wouldn't work for you?
B
Mm, I see. Okay. Okay. So for the like, temp check you say, is that.
A
Now keep in mind, see, you've been thinking about 6k the whole time. You see how you've been thinking about it. But I've been justifying it indirectly because when. Now if I go to 6K. Oh. And it's all 6K. So imagine I go and all of it, all, everything I just said is 6K. Where do you go? You got nowhere to go. You. It's too late. And that's why you go into those, like now I go. I don't have to ask. What don't you understand? Da da, da, da da. I've already given it pretty. You know, and I don't know, your offer. I. You just gave it to me in 30 seconds. Right, but like, you know, once you get really clear on what that offer is, a three step process, it should be very clear with them because now we go, where should we go from here? And guess what? If they say anything but moving forward. Whoa, whoa, whoa. Par para. What? What. What just happened? Like two minutes ago you said you were so committed to change and you knew that you had to be someone different. Now all of a sudden you're. You're saying you can't move forward? It's the money, isn't it? Yeah, Kayvon, it's the money. Okay? Because usually when people say they can't move forward either, they're so clear that this isn't for them. But they would have already told me that we wouldn't have got to this point. So I don't think that's the case here. The second thing that they're saying to me is I just don't have the money. And if that's the case, don't worry, we can work around that. Money aside, would you be wanting to move forward? Would you start tomorrow? Yes. Yes. Yes. Okay, so let's talk about the money then. I can't make promises. I'd have to kind of look into this. But like, suppose, suppose I can break it up into monthly payments. Like, would that make a world of a difference for you or. Listen, I already knew you were going to be straight. Listen, as a, as a, as a Starbucks employee, I already knew you were going to have the money. And that's cool because I've already have you covered. You ever heard of opium?
B
Yeah.
A
Other people's money. There's a reason why billionaires actually take loans out. So I'm going to show you what billionaires do. You use other people's money right now to build your skill set so you can build your $10,000 a month. Would you be open to understanding how that works? And then you take it to finance, and I'm sure you have financing options.
B
Yeah, Right.
A
But you see the difference.
B
Okay, so price first.
A
I like price first. And I don't like, and I don't like how you like there. It was a little like you weren't, you weren't in it, the conversation. You weren't listening. You were, you were just staying surface level and you were just saying things like, yeah, awesome, cool, awesome. There's nothing awesome or cool. Like I'm in pain, I work at Starbucks, my life sucks. And you have the answer. You have the, you have the roadmap to my dreams. You get what I'm saying?
B
Yeah, yeah, yeah.
A
So it shouldn't be a pleasant experience. It does. It can't be a pleasant experience. If it's a pleasant experience, why would I move forward?
B
Makes sense. Can I ask you some questions? Curious. So one thing is, you said like, always say it's only 6,000.
A
Always say only, yes.
B
Okay. I'm curious what you think about this, because I saw like hormozy. He says, always say it's really expensive because it gets their mind to think it's big. And then you say it's only $6,000. Like kind of price anchor.
A
You could price anchor if you want. People do that. Again, that to me is as a little nuance that that works only if you believe it. I don't believe in that. I don't believe in saying I don't believe. If you have a high ticket offer, I don't believe in, in charging less for it. And discounts. You don't get to go, you don't go buy luxury items and get discounts. There's a reason why Louis Vuitton never has sales. In fact, they burn all their purses at the end of the year because they have exclusivity. Does that make sense? So if this is an exclusive high ticket offer, I'm not going to, I'm not going to discount it. I'll make sure that we can do payment plans so you can get into it. But I'm not going to discount the service. So I don't believe the whole, hey, so normally the offer is $10,000, but right here, right now, for fast action takers, you're, you're an action taker, right? Parsley, you like to take action. We're going to discount it to $4,000. I just don't believe in it. I think that's a lie. So I, I don't sell that. But there's other people that they can wrap themselves, they wrap their heads around it, they believe it so it works. And at the end of the day, it's about conviction. It's about what's right for you and what you are, what you are in a line with. I'm more in align with. No, this is only $4,000. Because I'll tell you right now, if in my mind I go, I know $4,000 or $6,000 to them is a lot of money. Today they make three grand. You're asking them to spend more than what they make in a month. Right? But what I do know is if they actually come through the program and they actually do the work and they actually show up and they ask questions and they fall in their face and they get back up and they get a job and they learn and grow, I know for a fact they're going to make $10,000 a month. And $10,000 a month times 12 is $120,000 a year. And that's a lot more money than 30 grand a year. And at 120 grand a year, it's only 6K at that level. You get what I'm saying? So I will say it's, and it's only $6,000. And here's what you can expect. And I say, like, I don't go, it's a 6,000. I don't put, I don't dance around it. I don't dress it up, I don't add flavor. It's, it's only $6,000. And here's what you can expect. First, you're going to get access to our community. This is a community of high performing experts who've been down the same road you're down right now. In fact, they've been on the same call as you've been. We're going to show you the number one thing that all businesses need is the skill of sales. We're going to show you exactly how to take that skill and turn that into a business where you're generating 8, 10, $12,000 a month. In fact, if you get really good at this, you can get to 15, 20. And the top closers in the industry are making 30 to 40. But I'm not saying that that's what you're going to make because I don't know if you're going to get to the top, but I do know that most people get to the average and the average is 10 to 15 grand. But in order to do that we got to develop the skills. We're going to teach you everything you need to know about how to communicate the same way I'm communicating with you. Then once we show you that we're going to get you connected with the right businesses, it's not closing everything and it's not closing snake oil, it's closing the right thing that's in alignment for you. So as we go through this process, we're going to show you what's in alignment. We're going to figure out who you are as a person deeper so that when we get you connected with this, with the business, you are excited to speak about it, you are in alignment with it. And that's when sales becomes easy. That's when you start coming and speaking from passion and conviction instead of just skill set and tricks and tactics that don't work. And we're going to be here to support you every step of the way. You are going to have weekly access to us and in fact we don't normally do this, but you're also going to get one on one access with John or whoever his name is once a month. And I'm going to tell you this, he charges $10,000 an hour and but he gives people one hour a month that join because he knows that in that half hour he knows exactly what you're going to need to be successful. He's good. He's been doing this for a long time. Do you see how I Now just justified 6k indirectly? That's it. Having said all of this and then you can do three, two things. You can go, have you said all this? Where should we go from here? Or what do you think should happen next? Because you never ever want to ask for the sale. You want them to ask for the sale. You want them to say let's move forward. If you say, hey, let's move forward, you're selling them. You need to get them to sell them themselves, right? Or we'll say, but there's a caveat to this transformation in front of you. It's very simple. When we look at our most successful students. They all have had three different characteristic traits. Number one, they were coachable. Number one, they're decisive. Right. And number one. And. And, sorry. Number two, they're decisive. Number, you know, three, they're committed. Coachability is the first thing we look about. Meaning are you open to the fact that. That you're going to have to give up some of your past habits and ways of thinking, ways of operating if this is going to work? Number two, they're decisive. They know in order to be effective in business, they make right now decisions they cannot. They know that waiting sitting on the fence does not serve them. And number three is they're committed. They understand the road is not going to be easy. This is not going to be some cakewalk. But they're committed to what they need to do so they can actually get the things they want. Now, is there any reason I need to know why those three things don't describe you? And then what happens? You think they're going to say, yeah, I'm not committed. Yeah, I'm not. That they're going to say no. Okay, so having said all of that, then I want you to imagine, just want you to imagine what does your life look like one year from now if all you did was the bare minimum and earned the bare minimum, which was $10,000 a month. And here's a cool thing, $10,000 a month as a 1099, very different than W2, you actually see the $10,000. So what does your life look like if you were actually starting to do this and then para. What are you going to say?
B
I'm gonna sell?
A
No, you're gonna say, it's gonna look like this. It's gonna be amazing. It's gonna be this, it's gonna be this, it's gonna be that. It's gonna be, I'll be able to do this, I'll be able to do that. And then guess what I'm going to say after all that? I go and right when you're like, I'll be able to make, you know, I'll be able to feel free. I'll be able to live here. I'll be able to take the travel. I'll be okay. Yeah. Okay, so where should we go from here then? And where do you think they want to go?
B
They want to start.
A
Yeah.
B
Okay. One more question, Kon. I was listening to your podcast and you were saying, like, when someone is an engineer, brain, give them know.
A
Yeah. Engineers as facts and figures, you cannot. So you can't Talk to them about the future. You, you got to be very logical with them. It's like, so if you're like, you're going to make $10,000, you're going to make 20,000, they. No, they. Here's exactly, specifically and precisely. So here's exactly what's going to happen. It takes about three to four weeks for you to start learning the new skill set. The skill set is broken down in understanding how to communicate, how to listen, and how to use the right words so that your prospects or the people you're speaking to want to be engaged in the community. In the conversation. That could take anywhere between three to four weeks, depending on how quickly and how fast you show up and you do the work. See the difference? There's precisely so three or four. There's precisely one coaching call per week and one call where you actually have a one on one where you can ask questions about anything you want to whoever, and then there is a community. And you can achieve all of this in the next 30 days. Our average student takes 45. The students that don't show up, that don't put in the work, they'll take 60 to 70 to 90, whatever it is. And we've had other students who take 20 days. But it all depends on how quickly you can work. Now, knowing someone like you, you'll probably want to go a little bit more in the details, which is great because you're going to learn everything more. So I would actually probably draw out 30 to 45 days for someone like you, where you're up, you're running and potentially working with a client. You see how it's a very. So I, and I wouldn't even talk about the future. I, I would just say how safe would it feel? Or what would your Excel sheet say if all of a sudden your income was $10,000? What would your projections look like? Not what would it be to dream, all that? No, what your projections look like. Okay. Boom. Does that make sense there?
B
I love it, man. Makes a lot of sense. Thank you.
A
But I, I tap. So if I know I'm speaking to someone very, very logic logical in this kind of conversation, I'll say I'm going to ask you to suspend. It's going to be very hard for you, but I'm going to ask you to suspend your logical, critical thinking mind for this conversation because that's the mind that's been holding you back and that's been keeping you safe. And in business, there comes a moment where you got to take a leap of faith. You got to take a leap of creativity and you can't be logical and you can't be creative at the same time. So I'm just going to ask you for the remainder of this call, you know, to do your best to just let that logical brain calm down and just be in your creative brain right now so we can see if this is a real possibility for you.
B
I get it. Yeah.
A
So I'm already handling. I talk about handling objection before it even comes up. All right, that's it.
B
Makes sense.
A
Thank you for showing up and being on the on the podcast and you've just listened to Pitch Me with Kayvon K, the podcast where sales are redefined, objections are destroyed, and high ticket closers are born. Want to take your pitch to the next level? Subscribe now, leave a review and join the Pitch Me community. And if you're brave enough to pitch live on this show, head over to ww PitchMePodcast.com and apply today. Until next time, keep pitching, keep closing, and keep connecting.
Episode Title: The Price First Then Justify Blueprint
Release Date: June 26, 2025
Host: Kayvon Kay
Guest: Parsa, a closer from North Vancouver
In this episode of the Pitch Me Podcast, host Kayvon Kay, a renowned high-ticket sales expert with $38 million in sales under his belt, engages with Parsa, a budding sales closer from North Vancouver. The episode delves deep into a sales coaching offer priced at $6,000, focusing on the "Price First Then Justify" blueprint. This approach emphasizes presenting the price upfront before outlining the value, challenging traditional sales methodologies.
[00:40] Parsa introduces his sales coaching offer aimed at transitioning individuals into remote high-ticket sales, priced at $6,000. Kayvon seeks clarity on the nature of the offer, confirming it's a business opportunity involving webinars and call bookings to generate leads.
Key Points:
Notable Quote:
“Think of it this way, like we're going to download [Bridger’s] brain onto yours.” – Parsa [02:26]
Coaching and Mentorship
Notable Quote:
“We're going to download his brain onto yours.” – Parsa [02:26]
Placement (Vehicle)
Notable Quote:
“If an F1 driver is driving a old beat down Toyota. It's not gonna go that fast.” – Parsa [04:01]
Community and Accountability
Notable Quote:
“You're the average of the five people you spend the most time with.” – Parsa [05:25]
As the conversation progresses, Parsa employs the "Price First Then Justify" strategy to address concerns about the $6,000 investment.
Initial Resistance to Price Disclosure
Commitment and Value Proposition
Notable Quote:
“But I want to be real with you. You don’t get freedom at $10,000.” – Kayvon [09:05]
Overcoming Financial Concerns
Notable Quote:
“I don't believe in charging less for it. And discounts ... there's a reason why Louis Vuitton never has sales.” – Kayvon [16:50]
Final Push and Closing the Sale
Notable Quote:
“You can't be creative and logical at the same time. So I'm just going to ask you to ... let that logical brain calm down and just be in your creative brain.” – Kayvon [27:05]
The episode effectively showcases the interplay between high-ticket sales strategies and psychological persuasion techniques. Parsa’s interaction with Kayvon highlights the "Price First Then Justify" methodology, demonstrating how presenting the price upfront can influence the perception of value and commitment. Participants are encouraged to embrace both logical and creative aspects of decision-making to facilitate substantial business growth.
Final Notable Quote:
“Keep pitching, keep closing, and keep connecting.” – Kayvon [28:03]
By dissecting the "Price First Then Justify" blueprint, this episode provides actionable insights for entrepreneurs and sales professionals aiming to refine their pitching techniques and close higher-value deals with confidence and authenticity.