The Secret Formula to Going Viral on Social Media

Summary

Pitch Me Podcast: Episode Summary

Title: The Secret Formula to Going Viral on Social Media
Host: Kayvon Kay
Release Date: June 4, 2025

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Introduction

In the latest episode of the Pitch Me Podcast, hosted by sales maestro Kayvon Kay, listeners are invited into the high-stakes arena of entrepreneurial pitching. This episode, titled "The Secret Formula to Going Viral on Social Media," features Natalia, a seasoned high-ticket sales closer from Vancouver, Canada. With over a decade of experience in tech sales and more than a year specializing in high-ticket closing, Natalia brings a wealth of knowledge to the table, aiming to refine her pitch for maximum impact.

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Guest Introduction

At [00:55], Natalia introduces herself, highlighting her extensive background in sales and her current focus on high-ticket closing within the tech sector. Kayvon acknowledges her combined experience of over 11 years in both tech and high-ticket sales, setting the stage for an in-depth exploration of her offering.

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Natalia’s Initial Pitch

Natalia presents her service, Hook Point, a consulting firm founded by social media expert Brendan Cain. [01:41] Natalia explains that Hook Point assists solopreneurs, entrepreneurs, business owners, and content creators in developing a science and data-driven approach to achieving virality on social media. Her primary offering is one-on-one consulting aimed at empowering clients to create repeatable and effective organic content strategies.

Key Points:

• Target Audience: Solopreneurs, entrepreneurs, business owners, content creators across various industries.
• Service Nature: Personalized consulting focused on organic content strategies.
• Objective: To enable clients to consistently achieve high engagement and views on their social media posts.

Notable Quote:

"We work with solopreneurs, entrepreneurs, business owners or content creators who are looking for a method, formula driven approach based on science and data on how to go viral in their own way." — Natalia [01:41]

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Host’s Initial Feedback and Critique

Kayvon dives into the specifics of Natalia’s pitch, seeking clarity and conciseness. [08:14] He challenges Natalia on the structure of her pitch, pointing out that it delves too deeply into product features rather than focusing on the client's needs and desired outcomes. Kayvon emphasizes the importance of a result-oriented pitch that resonates emotionally and intellectually with the audience.

Key Feedback:

• Clarity and Conciseness: Avoid overloading the pitch with features; instead, highlight the transformative results.
• Result-Driven Messaging: Start with the outcome clients can expect, making the pitch more compelling and relatable.
• Credibility: While testimonials and associations with high-profile clients like Taylor Swift and Rihanna add weight, they should complement a clear value proposition rather than overshadow it.

Notable Quote:

"You've lost me and I'm sure you have lost a lot of our listeners. We are going beyond just selling products and features." — Kayvon K [08:14]

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Refining the Pitch: Host’s Guidance

Kayvon guides Natalia through the process of restructuring her pitch to make it more impactful. He advises shifting the focus from the service details to the tangible results clients will achieve by partnering with Hook Point.

Steps for Refinement:

1. Start with the Result: Begin the pitch by outlining the specific benefits and outcomes clients can expect.
2. Simplify the Message: Condense the pitch to highlight key points within 30 seconds to maintain engagement.
3. Incorporate Credibility Strategically: Use endorsements and success stories to reinforce the value proposition without overshadowing the main message.

Notable Interaction: At [13:24], Kayvon models the refined pitch by focusing on the results, asking probing questions that lead Natalia to articulate the benefits more succinctly.

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Natalia’s Revised Pitch

Under Kayvon’s mentorship, Natalia delivers a more concise and result-oriented pitch:

Revised Pitch Highlights:

• Structured Content Creation: Offering a systematic approach tailored to the client's unique brand and goals.
• Consistency and Control: Empowering clients to take control of their content creation with a repeatable structure.
• Proven Success: Demonstrating past successes with clients achieving significant viewership increases.

Notable Quote:

"What we can offer you is a structured approach in the way that you can create your social media content, having full control over what you create and having a rinse and repeat structure to your content that you can post every week and get millions of views." — Natalia [11:49]

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Key Takeaways and Lessons

1. Result-Oriented Pitching: Emphasizing the outcomes clients can expect makes the pitch more engaging and persuasive.
2. Conciseness is Crucial: A pitch should be brief yet impactful, ideally within 30 seconds to maintain listener interest.
3. Leverage Credibility: Highlighting associations with reputable clients enhances trust but should support the primary message.
4. Simplify for Clarity: Avoid jargon and overly detailed explanations; focus on clear, actionable benefits.
5. Engage Emotionally and Rationally: Combine emotional appeal with logical benefits to create a compelling narrative.

Notable Summary Point:

"Having the pitch needs to be clear and it needs to be concise. It cannot, you cannot ramble on action steps." — Kayvon K [17:33]

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Closing Thoughts

Kayvon concludes the episode by reiterating the importance of a clear and concise pitch, capable of capturing attention and driving action without overwhelming the listener. He encourages entrepreneurs to refine their pitches to focus on the transformative results they offer, ensuring they connect deeply with their target audience.

Final Advice:

"Once you do that, you'll be able to sell more stuff, connect more, and have actually better conversations." — Kayvon K [17:34]

Natalia expresses gratitude for the constructive feedback, indicating her intention to apply the insights to future pitches, thereby enhancing her ability to close more deals and impact more businesses.

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Conclusion

This episode of the Pitch Me Podcast delves deep into the art of crafting a compelling pitch, emphasizing the transition from feature-focused to result-driven messaging. Through Natalia’s experience and Kayvon’s expert guidance, listeners gain valuable insights into refining their sales strategies to achieve greater engagement and success on social media platforms.

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Subscribe now to the Pitch Me Podcast for more actionable sales strategies, tactical insights, and real-time pitch transformations that can elevate your business to new heights.

Transcript

[Kayvon K]

Welcome to Pitch the podcast where real salespeople, entrepreneurs and business owners step into the spotlight to pitch their product or service and get unfiltered real time feedback from the 38 million dollar high ticket sales titan himself, Kayvon K. No fluff, no sugar coating, just brutal honesty, actionable insights and next level sales strategies to help you close bigger deals faster. If you want to pitch like a pro, dominate every sales conversation and take your business to the next level, you're in the right place. This is Pitch Me. Let's get started. And here we are back with another episode of the Pitch Me podcast where I have business owners, influencers, service providers, really anybody who has a product or service and is selling it to the world. They come on here and we perfect that pitch. And today we have Natalia with us. Natalia, welcome to the show.

[Natalia]

Thank you. Hi Kevon.

[Kayvon K]

Hello. Hello Natai, where are you from?

[Natalia]

I am in Vancouver, in Canada.

[Kayvon K]

Beautiful Vancouver, Canada. I love it. How long you been in sales for?

[Natalia]

In high ticket closing for just over a year. Over a year in sales, sales and like different aspect of it. Mostly in tech. Over 10 years.

[Kayvon K]

Okay, so between tech sales and high ticket sales, we have over 11 years of experience. Is that what I'm hearing? Awesome. And today I'm excited to have you because I know that you have a great pitch and a great product you're working with. Tell us a little bit, tell the listeners a little bit about the product you're on. Who's it for, what's it about, what's the problems you solve, some of the challenges you may be having and we'll jump into it.

[Natalia]

Yeah, absolutely. So the product that I sell is a brainchild of a social media expert who's been in the space for 20 years. His name is Brendan Cain. Yeah, the guy's legit. He first recognized the opportunity for utilizing social media and then you, way back when MySpace was just around, so it's been like. Yeah, he's been around for quite some time. He's worked with the likes of Mindvalley, Taylor Swift, Rihanna. So like there's a lot of expertise there. And I work for his company called Hook Point. It's his brainchild. And essentially what we do is we work with solopreneurs, entrepreneurs, business owners or content creators who are looking for a method, formula driven approach based on science and data on how to go viral in their own way in a rinse and repeat structure that they can repeat, essentially giving them empowerment and authority over the way that they create and post content.

[Kayvon K]

That's a Lot there. We got to break that down there. Okay, so you're selling a product right now. Just a service is a product is like AI. Is this a service? What is it?

[Natalia]

Yeah, so it's a consulting service. We work with people one on one.

[Kayvon K]

So you consult people one on one on their social media?

[Natalia]

Exactly, yeah.

[Kayvon K]

YouTube, Instagram, Facebook, TikTok, all of them except for Twitter. Okay. Everything but Twitter.

[Natalia]

Yeah.

[Kayvon K]

And you, you said something with science approach, Science based.

[Natalia]

Yes, it's. I have to use more industry jargon. Essentially it's reverse engineering viral content to make it work for you specifically.

[Kayvon K]

So this is paid or viral.

[Natalia]

This is all organic. Organic content.

[Kayvon K]

So this is organic. Okay, so we help people with organic content basically go viral.

[Natalia]

Yes, exactly.

[Kayvon K]

Okay, and who's this? Who's the target market? It's like, you know, if we looked at exactly the target market, who would it be?

[Natalia]

So anyone who's. Honestly, we work with everyone. Everyone from like a grave digger to a coach. We work with a lot of digital businesses. So people who are in the coaching space, you know, E commerce and things like that. So anyone who's really a core believer in building their personal brand on or their business brand on social media and.

[Kayvon K]

These people, what would you say, the tendency, like the number one problem for these people, what would it be?

[Natalia]

They don't have reach. They can't get their message across.

[Kayvon K]

Okay, so they're not. They're basically algorithms. They're not picking them up. They can't get their message across. They don't have reach. And the product and service you offer is showing them how to get that reach.

[Natalia]

Yes, exactly. How to communicate with people and, and.

[Kayvon K]

And then you with a target audience. Right. Is sounds like really anybody, but more business owners, influencers, coaches, solopreneurs, content creators.

[Natalia]

Yes, exactly.

[Kayvon K]

People that want to leverage their social media organically and get more reach. Is that to drive business, Drive awareness? A little bit of both.

[Natalia]

Mostly to drive more business. Everyone is here. I mean, it's all fun and games for people. So you do get like the 1 or 2% of the people being like, I want to change the world, but it's rare. Most of them are there to drive revenue.

[Kayvon K]

Okay.

[Natalia]

So essentially this is just a really great way to market yourself and tell your story.

[Kayvon K]

Okay, and tell me how this, how do people, how do they, how do they measure, you know, results or progress here? Like, how do you. How do you guys know that someone's been successful?

[Natalia]

Views essentially the easiest metric. Because this is all organic. If you are getting like significant Amount of views. Like, we're talking a million views per post. And consistently, like, every week, you're creating content that gets like, a few hundred thousand views. Millions. 17 million, whatever it may be. That would be the easiest way to measure. To measure progress, because most people that I speak to have not had more than like, 5,000 views per post.

[Kayvon K]

Okay, so people are going from, wow, 5,000 views all the way to a million views.

[Natalia]

Yes.

[Kayvon K]

Awesome. Okay, well, here we are. This is the point of the show where you are pitching me. So I'm. Let's just say I'm a solopreneur looking. I'm getting 5,000 views on my post, and I'm looking to go viral to get to that million per post. We figured out my problem. We kind of understand my pain. Obviously, you know where I want to be. I want to, you know, I want to drive traffic, I want to drive leads. And we're at the point where you got to pitch me. Here we go. Close me, Natalia.

[Natalia]

All right. Okay, Kevon, So Hook Point can definitely help you with the issues that you're having with your business, which is you're just not able to leverage the current method of mass communication in the right way to reach your target audience, but at the same time to have mass appeal. So what we do at Hook Point is one of our trainers who's been handpicked by Brandon is going to work with you one on one to design a social media strategy with you and for you within the confines of who you are as an individual, what your business is, what your goals are for your. For you personally or for your business, and what your parameters are. So if you don't want a very expert level, kind of high production value content, we'll work within. Within that range. So we'll pick something that's going to, you know, give you jazz and excite you into. Into content creation. And essentially, just as the reason that you've been struggling with creating content and, you know, doing it multiple times a week and not really hitting the right audience or getting the right numbers is like everyone else that I speak to, you just don't have the right steps to do it. So a lot of people get into social media thinking that, oh, it's so easy. The entry level, the barrier to entry is so low. I can just go in and create content. And then they go in and they get nothing. So they put in a lot of effort. They don't know what the hell they're doing. They're creating content and they're not getting the views or the reach or anything like that. The reason for that is they actually don't know how to do it. The system is so sophisticated that if you don't have the right strategy, if you don't have the right approach, if you don't have a way to do it week by week and you have no controlled variables or data points, you're not going to see success because you have no idea why you're getting the results that you are.

[Kayvon K]

You've lost me. You have lost me and I'm sure you have lost a lot of our listeners. We are. Wow. We're going beyond just selling products and features.

[Natalia]

Yeah.

[Kayvon K]

You. You put in some insults there. Insulting me, that I'm not doing a good job. We. There is a lot here. So let's break this down. Right.

[Natalia]

Okay.

[Kayvon K]

I'm a big fan. In a. In a situation like that, I'm a big fan of the. As a result of.

[Natalia]

Yeah.

[Kayvon K]

So I would start. I would be more in the. In the context of. As a result of you, right after we spoke, as a result of you not being able to organically get to the reach of a million followers, seems like you've been on the treadmill of 5,000 followers. Is that correct? Yes or no?

[Natalia]

Yes.

[Kayvon K]

Yes. So as a result of what we do based off a science, fa. Science based information and direction, whatever that might be, you have the terminology on that, but based off a scientific research, we know exactly what it is you're going to need to do to be able to get to that 1 million views. Does that make sense?

[Natalia]

Yep.

[Kayvon K]

Now, here's the thing. It doesn't matter. I'll tell you right now, it doesn't matter. If we come to you and tell you you have to do this, this and that. If you do not like that, if you are not in alignment with the formats that we tell you you have to use, it's never going to work. So we got to make sure that we have the right formats for you. Formats, meaning there are different ways to go viral. We want to ensure that we have the right way, not only just to go viral, but the right way you're going to be in alignment with that so you can actually connect with your audience. And we can do that all in. What's the timeline?

[Natalia]

Six months.

[Kayvon K]

We can do that all within six months. Now, before we move forward, I want to ask you this. Suppose not making promise here. Suppose what does your business look like in six months from now when you are posting one, two posts a week and they're not getting 5,000 views. They're getting million views. Half a million views. Heck, we've had some people even get over 500 million views. Now, I can't promise that, but I can promise massive significant difference of where you're at. What does the business look like?

[Natalia]

Well, it completely changes everything.

[Kayvon K]

At that point, you shut up, you listen, and then you only ask the one question. You never have to ask for the sale. I'm not a fan of ask for the sale. I'm always, I want them to salivate for the sale. So where should we go from here? And at that point, then they might have questions and then you can go into your products, your features, all of that. But if you put your pitch that long. Oh, my God, you're, you, you lost me out. You're just, it's going too far. So there's a lot here. You're, you're. We could work on that pitch and we're going to work on that pitch a little bit after the show here to help you out.

[Natalia]

Yeah.

[Kayvon K]

But what I would love to know is if we take a step back and based off what you were saying and what I was, you know, what I, what I've showed you, what stands.

[Natalia]

Out for you to simplify.

[Kayvon K]

Yes, simplify. Okay, so let's try that again. Let's try to simplify the pitch. We got the time, we got the energy, we got the space right here, right now. Let's do it.

[Natalia]

Okay, so what we can offer you is a structured approach in the way that you can create your social media content, having full control over what you create and having a rinse and repeat structure to your content that you can post every week and get millions of views as you do that. We've done that time and time again for so many of our clients, and I have no doubt that we can do the same for you.

[Kayvon K]

Okay, so let's, let's, let's look at this again. We're talking about what we're going to do for them. Let's start talking about the results of not. We're going to show you how to do this and, and we're going to tell you what to do. We're going to give you this so that you get. Start with the result of, as a result of working with us, you can expect what? Confidence. You can expect confidence every time you post, knowing you're posting the right material, the right stuff, so that when you put that post out there, it's going to get a million views. And in six months, we're going to show how you don't have to put out 10, 20, 30 pieces of content a week to get a million views. How you put out the right one piece of content and get a million views. Because let me ask you this, would you like to put out 20 pieces of content that gets 10,000 views or would you like to get out one piece of content that gets a million views?

[Natalia]

One piece.

[Kayvon K]

Well, I would think so as well. And we're going to show you exactly how to do that. Now suppose we showed you how to do that using our scientific based approach. What does the business look like in six months from now as a result of doing this?

[Natalia]

Changes every results.

[Kayvon K]

See, it's all, we're going to do this, we're going to do that. You see how I went. It's result based.

[Natalia]

Okay.

[Kayvon K]

Now you could have asked again. We, we jumped into it. But like you should know at this point too. What, what is the result they want? Is that they want to go million views or is it they actually want more leads? Is it they want more dollars in the business? You know, so as a result of our scientific based approach in social media in years, 20 years working with the likes of Rihanna, I think you said, and Hollywood people. Wow, Taylor Swift. That's enough. You don't need to say you can trust us. You don't need to say that. You, you know, we, it's like, that's enough. That's a, that's a lot of credibility right there alone. Right?

[Natalia]

Yeah.

[Kayvon K]

There's a reason why Taylor's team reaches out to us when they have challenges.

[Natalia]

Yeah. Okay.

[Kayvon K]

So let's take a step back here and ask the question again. What's sticking out for you? What are you thinking? What are you seeing that you can maybe tweak in your pitch so that it lands a little bit harder but also shorter and not so much verbiage.

[Natalia]

So it's going back to here's what you can get with our program that solves your issue right away and then getting them to imagine what it would be like at the end of the process, stating the results that they will actually achieve.

[Kayvon K]

Yeah, but it's starting. I want to make sure. Right. We understand it's starting not off of what we're going to do for them. It's starting off as a result of what we do.

[Natalia]

As a result of what we do.

[Kayvon K]

Or you could do the do you know how, right. Do you know how most businesses struggle to go organic, to go viral on their organic media? Well, what we do is we use a data, scientific data approach that is tailored specifically for your message to your audience so that you learn how to go from 5,000 people watching your, your post a day to millions of people. And we've done that with the likes of Rihanna, Taylor Swift, Mindvalley, business owners and much more. In fact, last week we just had X. Always have testimonials with you. We just had X last week who just did their first post and got 600,000 views. Now, it wasn't a million, but before our there's 600,000 views, they were getting 1,000. What would that do for your business?

[Natalia]

Then?

[Kayvon K]

Drop, drop the mic right there. You shut up and you listen.

[Natalia]

Okay, that makes a lot of sense.

[Kayvon K]

She's thinking here, ladies and gentlemen. She's thinking, she's absorbing. I love it put in. I would love to hear everyone is, you know, email us, let us know your comments, what you're hearing here. Natalia, again, it's always a privilege, a pleasure. We'll do some work. I, you know, we'll work with you behind the scenes here. We're going to get that pitch for you perfected and to make sure that you start closing, changing more lives.

[Natalia]

Awesome. Thank you.

[Kayvon K]

Any last, any last thoughts? Comment?

[Natalia]

They are absorbed in taking this information right now.

[Kayvon K]

Sorry, what was that?

[Natalia]

I said they're absorbed in taking all of this information in right now and thinking of how it can apply it on my next call.

[Kayvon K]

Okay, so what did we learn today? Right. I just want to make sure we understand that today we learned that having the pitch needs to be clear and it needs to be concise.

[Natalia]

Yeah.

[Kayvon K]

It cannot, you cannot ramble on action steps. If your pitch is longer than a minute or two minutes when you're pitching, it's already too long. How can you take a two or three or four minute pitch and put it down at 30 seconds like that elevator pitch that is impactful enough for them to say, yes, that's what we need to work on. Once you do that, you'll be able to sell more stuff, connect more, and have actually better conversations.

[Natalia]

Yep.

[Kayvon K]

And you've just listened to Pitch Me with Kayvon K, the podcast where sales are redefined, objections are destroyed, and high ticket closers are born. Want to take your pitch to the next level? Subscribe now, leave a review and join the Pitch Me community. And if you're brave enough to pitch live on this show, head over to ww.pitch me podcast.com and apply today. Until next time, keep pitching, keep closing and keep connecting.