Pitch Me Podcast Episode Summary: "The Shiny Object Trap That Kills Coaches"
Release Date: June 20, 2025
Host: Kayvon Kay
Guest: Dr. Kayvon K., Business Growth Coach
Introduction
In this compelling episode of the Pitch Me Podcast, host Kayvon Kay delves into the pervasive issue plaguing coaches and consultants—the allure of shiny objects that derail business growth. Joined by Dr. Kayvon K., a seasoned business growth coach with a multifaceted background, the conversation uncovers the root causes of stagnation and offers actionable strategies to foster sustained implementation and success.
Dr. Kayvon K.'s Journey and Expertise (00:44 - 02:21)
Dr. Kayvon K. opens up about his diverse professional trajectory, transitioning from a medical doctor to a web designer, marketer, and ultimately, a business growth coach. He emphasizes his strengths in simplification and implementation, two critical areas that enable his clients to not only devise strategies but also execute them effectively.
Dr. Kayvon K. [01:48]: “Even the best tactics and strategies are worthless without implementation. So getting things done, no fluff, simplified approach to business growth.”
The Implementation Gap in Business (02:21 - 05:05)
The discussion pivots to a common challenge many entrepreneurs face: an overabundance of information paired with a lack of execution. Dr. Kayvon K. highlights startling statistics, noting that 80% of books purchased are never opened and of those that are, 70% aren't read beyond page 17. He contrasts motivation—a fleeting energy that ignites initial action—with commitment, a sustained drive essential for long-term success.
Dr. Kayvon K. [02:44]: “Most people give up on their ideas by mid-February. Implementation is hard.”
Dr. Kayvon K. [03:40]: “We need motivation to get started and commitment to finish.”
The Shiny Object Syndrome: A Roadblock to Success (05:05 - 05:36)
Kayvon Kay introduces the concept of Shiny Object Syndrome, where entrepreneurs continuously jump from one exciting idea to another, unable to maintain focus on a single project. This pattern often emerges when the initial surge of motivation wanes, leading to inconsistent efforts and unfulfilled potential.
Dr. Kayvon K. [04:20]: “When it gets hard, other new fresh ideas suddenly look a lot easier to go to.”
Targeting Fractional Executives and Solopreneurs (05:53 - 08:57)
Dr. Kayvon K. narrows down his coaching focus to fractional executives—former corporate professionals offering specialized part-time services—as well as solopreneurs like coaches and consultants. He identifies their top challenges as business development, branding, and systems & processes, with a primary emphasis on enhancing business development strategies.
Dr. Kayvon K. [07:42]: “I like to work with fractional executives, helping them set up their profitable practice.”
Introducing the "Connection to Conversion" Workshop (10:06 - 11:54)
To address these challenges, Dr. Kayvon K. presents his "Connection to Conversion" workshop—a six-session program designed to transform how fractional executives and solopreneurs attract and retain clients. The workshop is structured around three core phases: Attention, Connection, and Conversion, each encompassing essential topics such as storytelling, unique value propositions, and effective call strategies.
Dr. Kayvon K. [10:06]: “Connection to Conversion is my offer for the fractionals.”
Streamlining the Sales Process (11:54 - 18:59)
The conversation delves into the intricacies of Dr. Kayvon K.'s sales funnel, which relies heavily on content marketing through webinars and online presentations to attract potential clients. He advocates for a two-call system: an initial qualification call followed by a dedicated sales call. This approach ensures higher-quality leads and fosters meaningful client relationships.
Dr. Kayvon K. [14:15]: “It's about quality rather than quantity.”
He also references Peter Drucker's philosophy:
Dr. Kayvon K. [13:30]: “Peter Drucker said, the job of marketing is to make sales superfluous.”
Live Role Play: Demonstrating Effective Pitching (19:08 - 38:48)
In a practical demonstration, Kayvon Kay and Dr. Kayvon K. engage in a role play to illustrate effective pitching techniques. This segment highlights the transition from talking at a client to engaging in a conversation, emphasizing the importance of asking targeted questions to uncover the client's true needs and eliminate resistance early in the sales process.
Key takeaways from the role play include:
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Eliminating Resistance: By securing the client's commitment to change, the salesperson can focus on delivering value without facing common objections.
Dr. Kayvon K. [38:14]: "We don't want to go try to."
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Building Connection Through Questions: Shifting from self-centered pitches to problem-solving dialogues enhances client engagement.
Kayvon Kay [27:05]: “Most people go to networking parties or cocktail parties and they do not know how to pitch themselves.”
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Commitment Over Product Pitching: Prioritizing the client's commitment to change before introducing the program increases the likelihood of closing the deal.
Kayvon Kay [38:35]: “When you get the commitment out of the way immediately, that eliminates resistance.”
Conclusion and Takeaways
The episode wraps up with Dr. Kayvon K. sharing his website, SimplifyProfits.com, where listeners can find more information about his services tailored specifically for fractional executives and solopreneurs.
Dr. Kayvon K. [38:58]: “The website is SimplifyProfits.com and there's a specific tab for fractionals.”
Key Insights:
- Implementation is Crucial: Strategies and plans are ineffective without consistent execution.
- Differentiate Motivation from Commitment: While motivation gets you started, commitment keeps you moving forward.
- Focus on Business Development: For coaches and fractional executives, honing business development skills is paramount.
- Quality Lead Generation: Utilize content marketing and structured sales calls to attract high-quality clients.
- Engage Through Problem-Solving: Effective pitching revolves around understanding and addressing the client's specific challenges.
Notable Quotes
- Dr. Kayvon K. [02:44]: “Most people give up on their ideas by mid-February. Implementation is hard.”
- Dr. Kayvon K. [03:40]: “We need motivation to get started and commitment to finish.”
- Dr. Kayvon K. [10:06]: “Connection to Conversion is my offer for the fractionals.”
- Dr. Kayvon K. [14:15]: “It's about quality rather than quantity.”
- Dr. Kayvon K. [13:30]: “Peter Drucker said, the job of marketing is to make sales superfluous.”
- Kayvon Kay [27:05]: “Most people go to networking parties or cocktail parties and they do not know how to pitch themselves.”
Tune In Next Time:
For more insights on mastering high-stakes pitching and transforming your sales approach, subscribe to the Pitch Me Podcast. Join the community of entrepreneurs and business professionals committed to elevating their sales game.