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Pitch Me Podcast
Transform With a Vision
00:21:38
After establishing the pain points and cost of inaction in the previous episodes, Kayvon Kay now reveals the powerful third step of his 7-part sales framework: painting the promised land that transforms fear into desire. This pivotal episode shows you...
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Kayvon K.
Welcome to Pitch the Podcast where real salespeople, entrepreneurs and business owners step into the spotlight to pitch their product or service and get unfiltered real time feedback from the 38 million dollar high ticket sales titan himself, Kayvon K. No fluff, no sugar coating, just brutal honesty, actionable insights and next level sales strategies to help you close bigger deals faster. If you want to pitch like a pro, dominate every sales conversation and take your business to the next level. You're in the right place. This is Pitch Me. Let's get started. And you're listening to the Pitch Me podcast where real pitches get real feedback and shaky offers turn into sales machines. This is episode three of our seven part Pitch Me Framework series and today it's all about Take me to the promised land. You've shown them the pain. Now it's time to show them what's possible. Paint that dream so vividly that they can't help but chase it. Let's get into it. And welcome back to Pitch Me. I'm Kayvon K. And today we are stepping into one of the most misunderstood but powerful moments in the sales journey. The moment where fear turns into desire. The moment where logic fades and the vision takes over. The moment your buyers say yes to themselves. I see it now and I need it. We're talking about the the promised land, baby. Now listen, if you've been riding with me since episode one, you already know the structure we're laying down. In episode one, we talked about how we're going to set the tone. We talked about how to frame the call, take control of the energy and lead the conversation like a pro. You're not just a closer. You're the guide. You're the coach, the authority. From the first minute in episode two, we went deep into the cost of inaction. That heavy, sticky resistance people carry, the way their brains trick them into thinking waiting is safe. We expose the hidden price of staying the same. And now we flip the switch. Because once they feel the pain, once the weight of doing nothing is on their chest, there's only one thing that can pull them forward. Hope. Let's be real. Hope sounds light, it sounds optional, it sounds like something you put on an Instagram code. But let me tell you something. From closing hundreds of millions in sales, hope, when done right, is heavier than fear. It's magnetic, it's emotional. And it's real. This is where your prospects stop looking for reasons to run and they start imagining what their life would feel like if they're finally got what they've wanted. What they deserved. And this is not about showing them your product. It's about showing them their future. You're not pitching. You're not listing benefits. You're casting a vision so clear they can see themselves inside it. Because if you can make someone feel the future, not just imagine it, but feel it in their chest, they'll chase that vision all the way to your offer. So in today's episode, I'm going to show you how to, number one, paint a future so vivid they feel like they're already living in it. Use emotional language not to manipulate, but to reveal and shift the entire sale from proving value to revealing possibility. We're talking about the psychology of future pacing. We're talking about the science behind desire, the emotional blueprint that turns hesitation into hunger. Because make no mistake about this, you're not just selling a solution, you're selling a better version of your buyer. And I'm going to say that again. You're not just selling a solution, you're selling a better version of your buyer. So let's break this all the way down. People don't buy products. They buy experiences. Experiences they can vividly imagine and deeply desire. And to really understand this, imagine this scenario. It's Monday morning. Your alarm clock rings. You actually wake up energized instead of exhausted. You walk in your home office, fresh coffee in hand. Instead of dread, there's clarity. Your calendar is set. Your inbox is manageable. You spend your day focused on strategy and vision and big moves, not scrambling or firefighting. By the afternoon, you step away, knowing your business is still running smoothly. Feel how tangible that really was. That's exactly the type of vivid imagery you need to use to create desire. It's not about vague promises or generalities. It's about specifics. How do their mornings look like? How do their interactions feel? How their numbers and results mean to their daily lives? I'm going to say something, the most important thing I think I'll ever say here. When you say something, it means something. When they say something, it means everything. So how can you get them to tell you what their true morning really looks like? How the interactions really feel? How their numbers and results mean what they mean to their daily lives, their daily relationships? Because when you paint this detailed picture, or you get them to paint the detailed picture for themselves, something powerful happens in the brain. Neuroscience provides vivid imaged serial. When you paint this detailed picture, something powerful happens in the brain. Neuroscience proves vividly imaged scenarios trigger the same emotional and physical responses as real events. In simple terms, when you make your future pacing vivid enough, your prospects don't just imagine it, they begin to experience it. So you don't say, this will increase revenue by 30%. You say, well, just imagine the first day you wake up and you check your numbers. You see your revenue has spiked by 30% without extra stress. You relax back in your chair, breathing deep, probably for the first time in a while, confident, knowing your team and your systems are finally operating perfectly. Can you imagine that freedom, that calm, that pride. You see, what we're doing here is we're not just giving them outcomes, you're giving them feelings. Now let's go deeper. How do you make them tell you that again? When you say something, it means something. When they something, it means everything. So you asking them, well, let me ask you. Imagine what waking up would look like and you've checked your numbers and they spiked by 30%. What would that mean? Shut up and listen. Don't listen just to the first answer. If they, if they come back to you and say, ah, it means great, means good. I'd be happy. Go. And what else? You want to keep going deep. Okay, so now it makes you feel what? It makes you feel confident. When was the last time you felt confident? Do you even remember what confidence feels like? Okay, so suppose, can't make promises. The 30% does happen, confidence comes back. Now you're laying back in that chair and you're breathing deep because shit, you deserve it. And you know you have the confidence, not just in yourself, not because the numbers there, because your team and your systems are in place and they're operating at the levels you never thought they could possibly operate at. What happens next? Like, what does that look like for you? Most importantly, how does that make you feel? What's the calm? Is there pride there? What do you think your employees would say? What do you think your wife would say? What about your kids? What would your 6 year old child say? If you want to go real deep. See, the idea here is you're not just giving them outcomes, you're giving them feelings, emotion. So future pacing requires a clear emotional fork in the road, right? So future number one, they don't change. Stress compounds results, stagnant frustration builds, anxiety comes future two. If they take action, clarity emerges, stress evaporates, growth accelerates. So here's how you bring all this to life. Now, John, imagine just one year from today. You're sitting at your desk, still overwhelmed, still stuck. Competitors are ahead. Every problem feels bigger than before. You've lost another year. Pause. Let this sink in now, I want you to just picture another path. The same morning. One. But one year from now, the reality has changed completely. You've opened your laptop to a streamlined, profitable business. Your team's affected. Your calendar is organized, your numbers soaring. You're not overwhelmed, you're fulfilled. You're not stuck. You're growing. Your competitors are now behind you, wondering how the hell you made this happen. How does that feel? How does that look? You see these contrasting images? They create some sense of urgency. Now your prospects, they aren't deciding if they'll act. They're deciding how fast can they start. Do you see how this slowly also eliminates resistance? Eliminates the. Let me think about it. Eliminates. Oh, I got to speak to a partner. They understand how quickly they need to act and how fast they need to move forward. So when you get to the emotional desire at the. You know, in the authentic connections at this stage, logic just won't push your prospects to action. Only emotion can do that. Those. The solution is not to describe your offer, but it's rather to trust. To give them the transformation they deeply deserve. Because they don't just want to make more money. They just want security. They don't want more efficient systems. They want freedom and don't want just better sales. They want the peace of mind. So your job is to make them emotionally collect and connect to these deeper outcomes instead of we improve sales funnels. You say things like we'll. You'll never stress about unpredictable revenue again. Imagine every month knowing exactly where the money's coming from and exactly how much. No more guesswork and no more panic. You speak to the soul, not to. Just the spreadsheet. So here's an example. I had a. I had. I had a client. He was successful, but again, burnt out. And I mean burnt out when we met him. And he thought growth meant more pain, more time, more employees, more money, more headaches. And here's what happened when we changed everything in him. Here's what happened when we connected deeper to what was really going on. I said, hey. Hey. I said, hey, Jack, I just want you to picture this. I mean, one year from now, when you're working half as much and making twice as much, you built those systems and you finally trained the leaders properly. And you've empowered your sales team to run without you and without constant input. You get to see your kids more. Not only that, your kids see you. Your wife sees you way more relaxed. Your wife notices you're fully present on the weekends. You're not just surviving. You're absolutely thriving. I didn't say anything at this point. Jack just paused. I watched him. He could literally see himself living that future. And in that moment, he didn't need persuasion. He was already sold on his new life. Life. You see, stories like this just drive action better than any pitch could. The story of their future self, the story of what's possible. And it does not matter if you say it. What matters is if they feel it. And how you say it, how you present it, can mean the difference between them actually believing it emotionally and staying there and wanting to improve and wanting to change. And knowing change has to happen, AKA current status is not going to work anymore and I have to move forward. The promised land is so frickin real because I vividly felt it. And now I'm living in this new vivid image of what's real, of what's possible, of freedom, of more money, of more time, more security, more certainty, more love. More. More energy, more commitment. Most important, more respect for yourself. More self love, More safety. When you make your prospects feel that, that's when they can't say no. That's when you start eliminating all their objections. So here's the final takeaway. Your job isn't about selling products. It's about helping your buyers see who they can become. You need to hold their mirror, reflecting a future that's too compelling to resist. And when they see that better version of themselves clearly enough, taking action isn't just logical, it becomes essential. So remember, your job isn't about selling products. It's about your buyers and helping them see who they be, who they can become. This isn't just a nice to have sales tip. Let me tell you this. This is the very foundation of every great salesperson, every extraordinary sales career. The people who close effortlessly, who never have to convince, push or persuade, be aggressive. Understand something profoundly important. People buy the next version of themselves. They buy into a vision that resonates so deeply, they feel compelled to move forward. So I just want you to think about this. Your prospects aren't looking to simply solve problems. If it were that straightforward, every logical solution would close immediately. But humans aren't logical. We're emotional beings. First and foremost. We are driven by dreams. We're driven by desires and aspirations. What you sell is not your service, or your products or your future, your features, or even your price. What you're truly selling is clarity. You're selling confidence. You're selling peace of mind. A future that's undeniably better than today. And your greatest tool in creating that vision, it's the mirror. Not the literal mirror, but the emotional mirror you hold up to in the and show your prospects exactly who they want to become in imagine this. Clearly, every great leader, every great business owner, every great entrepreneur has someone who helped them see their future clearly. Someone who made their intangible feel tangible, the impossible feel possible. When you're on the call, that's your role. You're the visionary. You're the guide. You're helping your buyer believe that not only is the better future possible, but it's the only one they can claim. When you help your prospects envision their transformation so vividly that they actually feel the difference emotionally. Action isn't just logical, and it becomes urgent and essential. So I want you to consider again why some prospect hesitates. They hesitate because a props. They don't hesitate because the product isn't the right price or isn't the right fit for them. They hesitate because the vision you painted isn't crystal clear. They hesitate because they can't yet feel the outcome deeply enough. So I want you to take the time right now. Ask yourself, how clearly am I showing the future in my sales conversations? How powerfully am I making them feel the possibility? How well am I helping my buyer believe they can actually achieve this? You see, your job in sales is to create a connection so powerful and a vision so tangible that staying stuck feels impossible. When your prospect reaches this emotional turning point, the decision is already made, guys. That's why the close isn't at the end of your pitch. It's in the middle of your vision. So here's what I want you to remember and integrate into every sales conversation from now on. You're not there to push features. You're not there to create clarity. You're not there to sell benefits. You're there to create belief. You're not there to overcome objections. You're there to overcome doubt. Because once your prospects see clearly who they can become, they naturally move toward that vision. They buy confidently, not reluctantly. They step forward powerfully, not hesitation, hesitantly. And that isn't just sales. That's called the leadership. That's called influence. This is the essence of helping someone make a meaningful change. So we're here to the end, getting close. And on the next episode, we're going to lock this in. Because having a vision without a commitment is like having a car without no fuel. It's beautiful, it's exciting, but it won't be move. We're going to deeply dive into how you turn excitement and hope into a commitment. And certainty. How to take a prospect who's leaning forward and get them to actually jump. Because once commitment meets vision, that's when results explode. That's when transformation happens. And that's where you change lives, including your own. And remember this. Of all things, your greatest power in sales isn't how well you you pitch. It's how powerfully you help your buyers believe in their own future. Remember this. This is Pitch Me. I'm Kayvon K. Thank you for being with me for these last three episodes. Thank you for leaning in and for believing in your own vision. Because what we're going to show you in episode four is going to be a buildup on everything we've discussed. This is your time, this is your opportunity, this is your moment to get your pitch to the next level. To get your ability to connect with your prospect to a deeper level and to get you to vividly imagine what your life will be when you create and deliver the perfect pitch. This is Pitch Me. And you've just listened to Pitch Me with Kayvon K, the podcast where sales are redefined, objections are destroyed, and high ticket closers are born. Want to take your pitch to the next level? Subscribe now, leave a review and join the Pitch Me community. And if you're brave enough to pitch live on this show, head over to WW Pitch Me podcast.com and apply today. Until next time, keep pitching, keep closing and keep connecting.