Visibility Is the New Currency

Summary

Episode Summary: "Visibility Is the New Currency"

Podcast Title: Pitch Me Podcast
Host: Kayvon Kay
Guest: Kaveh, Sales Professional Expert
Release Date: August 6, 2025

In this compelling episode of the Pitch Me Podcast, host Kayvon Kay engages in a deep conversation with Kaveh, a seasoned sales professional specializing in scaling personal and corporate brands. The discussion pivots around the central theme: "Visibility Is the New Currency." Kaveh shares his expertise on enhancing visibility, authority, and lead generation for six to seven-figure entrepreneurs, offering actionable strategies to elevate their brands effectively.

1. Introduction to Kaveh and His Expertise

Kaveh introduces himself as a specialist working with high-revenue entrepreneurs aiming to amplify their visibility and authority. He emphasizes the importance of tailoring strategies based on a client's annual revenue and current standing within their business journey.

• Quote: “[...] I primarily work with six figure, seven figure entrepreneurs that need more visibility, authority and they need more lead generation.” [01:09]

2. The Hub: Content, Curriculum, and Creative

Kaveh explains his company's multifaceted approach, encapsulated in what he calls "the hub." This ecosystem comprises three core components:

• Content: Developing and strategizing engaging material to establish authority.
• Curriculum: Providing structured programs to guide clients through scaling their brands.
• Creative: Crafting unique branding elements that resonate with target audiences.

He underscores the adaptability of these services, ensuring they meet clients' evolving needs.

• Quote: “We do content, curriculum, creative within those three things that we provide.” [02:05]

3. Building a Personal Brand: Foundational Elements

A significant portion of the conversation delves into the essentials of building a robust personal brand. Kaveh highlights the necessity of:

• SEO Optimization: Ensuring the brand dominates search results related to its niche.
• Consistent Content Creation: Maintaining a steady stream of content across various platforms to reinforce authority.
• Unique Branding: Differentiating oneself in a saturated market by owning a distinct category or domain.

He introduces his concept of the "Rise and Sit Method," which stands for Increased Visibility, Sales Explosion, and Elevated Authority.

• Quote: “If someone Google, Kave or inspiration Engineer, I'm the only one that pulls up.” [07:09]

4. Media Strategies and Leveraging Placements

Kaveh elaborates on strategies to secure media placements, including podcasts, PR media, and traditional television segments. He stresses that these placements are not standalone solutions but part of a larger, integrated strategy to build and leverage brand visibility.

• Quote: “We have the strategy side. We don't help you create content and educate and do like.” [07:56]

5. The Rise and Sit Method Explained

The Rise and Sit Method is broken down as follows:

• Increased Visibility: Amplifying the brand's presence across multiple channels.
• Sales Explosion: Driving substantial revenue growth through strategic visibility.
• Elevated Authority: Establishing the brand as a leader and authority in its field.

This method is designed to provide a comprehensive framework for clients to scale their businesses effectively.

• Quote: “I is increased visibility. S is sales explosion. E is elevated authority.” [14:51]

6. Investment in Personal Media Portfolios

A critical insight from Kaveh is the emphasis on significant investment to achieve desired visibility and authority. He candidly discusses the financial commitments required, advising potential clients that building a reputable media presence is not a cheap endeavor.

• Quote: “If you don't have at least 25 grand to invest into a media portfolio packet, it's not really worth your time or hours.” [18:34]

7. Critique of "Easy Fame" Strategies

Kaveh offers a realist perspective on the allure of quick fame through media placements. He warns against one-off strategies that promise instant visibility without a cohesive, long-term plan, labeling them as often ineffective and misleading.

• Quote: “If you think getting on to a Forbes article is going to change your business, it won't.” [24:31]

8. The Reality of Brand Building

The conversation culminates in a discussion about the intricate nature of brand building. Kaveh emphasizes that true visibility and authority stem from a well-orchestrated strategy that spans multiple platforms and leverages various media assets. He also touches on the psychological aspects of influence and the necessity of playing the "game" strategically to succeed.

• Quote: “It's all the game of life is the game of influence. Like, you either know how to play the game and how others are playing, or you don't.” [22:28]

9. Conclusion and Key Takeaways

Kayvon and Kaveh wrap up the episode by reiterating the importance of strategic investment in building a brand's visibility and authority. They stress that while the journey requires financial commitment and strategic planning, the returns in terms of brand growth and revenue can be substantial.

• Final Quote: “If you're going to build a brand, you've got to invest.” [26:55]

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Key Takeaways:

• Strategic Investment: Building a strong personal or corporate brand requires significant financial and time investment, particularly in media placements and content creation.

• Holistic Approach: Effective brand scaling involves a combination of content strategy, SEO, media placements, and community building.

• Realistic Expectations: One-off media appearances do not guarantee business growth; instead, a comprehensive and integrated strategy is essential.

• Play the Influence Game: Understanding and strategically leveraging the dynamics of influence and media can set a brand apart in a competitive landscape.

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For entrepreneurs and business professionals looking to elevate their brand's visibility and authority, this episode offers invaluable insights into the strategies and investments necessary to achieve substantial growth and market presence.

Transcript

[A]

Welcome to Pitch Me the podcast where real salespeople, entrepreneurs and business owners step into the spotlight to pitch their products or service and get unfiltered real time feedback from the $38 million high ticket sales titan himself, Kayvon K. No fluff, no sugarcoating, just brutal honesty, actionable insights and next level sales strategies to help you close bigger deals faster. If you want to pitch like a pro, dominate every sales conversation and take your business to the next level, you're in the right place. This is Pitch Me. Let's get started. Ooh, I'm excited today. Today we have my type of people, sales professional expert, Kaveh with us. How we doing, Kave?

[B]

I'm fantastic, man. It's been a honor and a pleasure to be here.

[A]

Yeah, I love it, I love it. So Tommy, just quickly, where are you at? Where are you from?

[B]

I'm from Midwest. I'm currently right now in Sao Paulo, Brazil though.

[A]

So look at that remote closer travel.

[B]

World and checking out, checking out Latin America.

[A]

I love it, I love it. So tell us a little bit about you. Like what you know, what got you here, what is it you do, who do you help, what do you serve? What's the offer here?

[B]

Yeah, sure. So I primarily work with six figure, seven figure entrepreneurs that need more visibility, authority and they need more lead generation. Right. However, within that the depending on their annual revenues, depends on what they need within the ecosystem that we give. And primarily what we work with is brands and personal brands that want to scale. Right. It's very simple. However, depending on where you're at within your journey, of, of where you're at annual revenue, you might need something different. Whether that's clarity, whether that strategy, whether that is certain tools or resources. So depending on the needs of the client, depends on what we're going to softer them.

[A]

So you work with, I'm going to summarize what I've got out of this is you work with personal brands and you help them scale.

[B]

Correct.

[A]

Okay. And doing. So how do you do that? You working more because you said sales but you know, personal brands, are you doing both more about the marketing and sales? Is it just pure sales? Tell us a little bit more about that.

[B]

Yeah. So to keep it simple, where it's like one liners, we are a hub for influence. It's that simple. However, like I was saying before, depending on where you come in your journey, somebody that's enterprise, somebody that's got five figures, six figures that they can invest, they're gonna invest at a high ticket premium they're gonna get more of done for you, Television booking done for you. Things of that nature. Someone that is just starting out, they may need coaching, accountability, strategy, things of that nature. So we have the hub which is threefold. We do content, curriculum, creative within those three things that we provide. We have a ecosystem that walks you through influence. So it depends on what where they're at in the journey as to what they're going to get from us. But that, to answer your question, that's what we provide for them.

[A]

I'm so interested, I want to deep dive into this because I think it's very important before though I think it might bring some more gravitas for you to understand. How did you get to this point? How did you get to a point where you can offer those three buckets and be able to help personal brands scale?

[B]

Yeah. So as we get into the pitch side of this, to get your feedback on the pitch, right, I believe we're going to start seeing a new wave of what I'm branding, what I'm defining as a personal brand portfolio. This is your the rocks, this is your Kevin Hart, this is your Ryan Reynolds, this is your Jessica Albus. People that have these extensions of their personal brand that are ultimately a part of their empire. Elena Cardone, Grant Cardone's wife, she was one of the people that started, you know, really attaching empire, branding, empire building, right. And there's not so many people that are thinking in that way. So I say that to say within the ecosystem, to answer your question, how it evolved and how it became, how it became what it is. It was never my idea to become an edutainer, become the inspiration engineer, build all these different assets. Like that was never the idea. What happened was as I was building my own brand, becoming a test speaker, getting influence, getting in huffton post all the assets that I needed as a personal brand, I was like, well let me acquire, you know, partnerships, relationships where I can help other influencers and entrepreneurs with the things that I need as a personal brand. So we just kept basically partnership stacking, right? And we just kept adding to the stack, adding to the stack. And then what I noticed is there's two tracks, right? People that can invest at a premium want the done for you, they want to delegate, they want to be out of, out of the mix. Then you've got people that are, they want the result, but they don't have the investment level to invest at that level. So now you need the done with you or the courses. So that's reason why we built out the umbrella to where it's like, okay, if you need courses and you need programming, you just can't afford it. Like, no worries. Everybody's got to start from somewhere. You would want to go down our edify. You track if you've got where, like, money's not an issue. Hey, I want to get on Time magazine, I want to get on abc, NBC, cbs, Fox. Like, what is it? Then you would go down our Impact, Influence, Today agency umbrella. So that was kind of how it all evolved and came together.

[A]

Okay, okay. There's lots. There's a lot here. There's a lot here to unpack here. So let me go to this. Then it seems like your offer. There's a lot. You got courses, you offer to people who can't afford the whole thing. You got a whole done for you, which is a branding. It seems like a publicity kind of pack, which is, hey, you want to get, like you said, New York bestseller, you want to get in top podcasts, you want to get into publications, you have that offer there. Is that correct?

[B]

That's correct.

[A]

You said something about a content offer as well.

[B]

So not a content offer specifically. Like, there's less of what we don't do that simplifies things that we don't do as of today. You want to do a radio tour, we don't book you on radio. You want to do a speaking and get on stages, we don't. We're not a bureau. We don't book you for stages. All right. And then you mentioned an author. So if you want to write a book, you want to become a New York Times bestseller, we don't help you do that. So there's one of our healthy competition is good, right? One of our competitors is like Brand Builders Group caa. They work with large brands at a higher level. We work with people that are. We call them rock stars or rising rock stars, people that are becoming. Right? So in the becoming stages, there's certain foundational things that you need in influence. SEO, podcasts, blogs, certain foundational piece.

[A]

Let's talk this. Let's go. Just not just say it. Let's. Let's talk about this because it's very important for a lot of people here.

[B]

This is going to be.

[A]

When we talk about foundation, we're talking about the foundational of your brand.

[B]

Correct.

[A]

I'm not a newbie, but let's say I've been in the game for a little bit, but, you know, brand. I don't even understand the, you know, the idea of brand. Right. Correct foundation is what we need to have. What I heard is versus podcasts.

[B]

So you want to have experiences. Let me, let me, let me add in here. So you want to become a category king or a category queen? When somebody Google, Kave or inspiration Engineer, I'm the only one that pulls up. Right. So if you don't have a unique name, you first off need to say, what is the domain as far as on Google or as far as on search that I want to claim as my own? Everything that I publish, I produce, I create, I talk about, I live, I breathe, I own this category. This. This domain. Right.

[A]

What's your category? Just so we have an understanding.

[B]

Inspiration engineering, edutainment.

[A]

Those are the two categories that Inspiration engineering and entertainment. So if I put in inspiration engineering or inspiration entertainment, you come up?

[B]

Yeah. If you put in inspiration engineering, Inspiration engineer, I come up. We are starting to claim personal brand and edutainment.

[A]

Those are all Edutainment.

[B]

Edutainment. Correct.

[A]

Edutainment.

[B]

Edutainment.

[A]

Oh, buzzword. I like it.

[B]

So your SEO is going to be what Google and AI is going to scrape.

[A]

Yeah.

[B]

Right. So you want to make sure that your topics that you're always talking about are going to be in your substack, in your blog, in your podcast. And now we're talking about consistency of content.

[A]

You help people with that. Is that what you guys do? You help people?

[B]

We have the strategy side. We don't help you create content and educate and do like. We don't. We don't.

[A]

If, if you're not writing the blogs and stuff, but you're helping me understand the blogs that I need to write and the content that I need to write and the conversation I need to write based off of what I'm trying to achieve.

[B]

Correct. If you come to us and you have absolutely no idea, more than honestly be truthful, if somebody comes to us, they don't know what kind of content they're going to create. They're not the right client fit for us. People that come to us, they have an idea of what they want to create, what they usually are doing. Their biggest challenge is I need to amplify what my message is. I need to get more visibility around what I'm doing. I'm in Facebook groups, I'm in LinkedIn groups or whatever it is, but I'm not attracting magnetizing the people to me. Right. So if you don't have no idea, ChatGPT can help you a lot. Or grok, you know, for those out there. Creating content, right? But saying that to say, so after you have the foundational piece, we now have got consistent content. Now we need a acquisition channel, which, if that content is converting and it's doing well, that will be part of your acquisition channel. If it's not you, you're going to need media buying, which is going to be ads, or you're going to need other platforms that have more visibility of eyeballs and ears to be able to create leads. And now we need to focus on growing our mailing list. That's going to be stage two. From stage two, now we need to be able to convert. And so we're on this show today talking about conversion. So as a salesperson from my earlier days, top performers traditionally close at 33%, up to 43% on average. Right. So I say that saying is now we need to close and we need to have a sales team that is very comp. What's the word I'm looking for? They're. They're great at, at closing. We need, we need closing strateg.

[A]

Right?

[B]

And then after those foundational pieces are in place, now we're looking at scale. And scale is. Now you want to be on bigger platforms, you want more notoriety, you, you've already got something working, you're already generating revenue. And now I want to be publicized on more places or now I want to leverage that. Uh, like, like, for, for example, for me, my TED Talk was a leverage that I used to become a university speaker. I have no degree. So now you want to leverage these brand assets to then.

[A]

So do you get people on TED Talks? Like, I'm just wondering how this works. Like, say that again. Do you get people on TED Talks?

[B]

No, we assist someone if somebody wants to do a TED Talk, but it's not a public primary offer of something that we're. Hey, you know, the people that they specialize in, Taylor Conroy and some other guys out there, that's all they do. Get you on TED Talk. TED Talk now has become somewhat diluted. So with that said, it doesn't have as much power as it used to.

[A]

Because of services especially like TEDx too. Right. I mean, that's just not even cookie cutter. That's like Mickey Mouse. Is that what I'm correct? Like getting a TEDx talk, like doing a TEDx versus actually a real TED Talk.

[B]

They're technically the same. So there's a guy, there's a guy that I was talking to a prospect and he was like, hey, I'll pay you 15 grand right now to Guarantee me to get booked for a TED versus a TEDx. And as I told him, if TEDx put you on Ted.com, they're the same. It doesn't matter. It's a matter of as how much fuel. TED is only going to put so much energy into promoting your talk. You got to promote your own talk. It's not like they're going to just blast you out. You know, the days of the Brene Browns and the Tony Robbins, the people that were on their early days, those are gone. Like, you got to promote your own shit, you know, content. So I saying that to say a TEDx talk and a TED Talk is still leverage that you were on Ted. And so my TedX was put on Ted.com so you've. It depends on how you look at it.

[A]

So I got an understanding a little bit of what you're doing, but I'm still unclear, which isn't good. Right. Because we want to get very clear because we don't do book funnels, like author funnels. Right. We don't do. Obviously we're not doing. Get you on ted. TED Talks. We're not doing speaker engagements, you said so we're doing podcasting. We're gonna. You're gonna help people get on podcasts, is that correct?

[B]

Like be.

[A]

Yes. Okay. So you can help. I got a brand. I have a message. You're gonna help me curate that message. You're gonna make sure it's the right message and you're gonna see if we can own. I'm gonna say own, the domain of that message, meaning on SEO, on Google search, all of that. We're gonna start writing content. We're gonna show you the strategy of what content to write, how to write that content. So you start ranking this domain on Google. So if someone starts searching this stuff, you start showing up, whether they ask you for your name in Google first, like first and last name and. Or what you represent, depending on those two things. Is that correct?

[B]

As far as the first last name portion, but sure, yeah. I mean, I'm rocking with you. Yeah.

[A]

Well, let's talk about that. Like, if someone types in Kayvon K. Because I know their stuff. Right. Like, all my stuff's going to show up. Sure. Right. But there's not many Kvon Ks right there. What happens if you're a Michael Johnson? Like how.

[B]

Yeah. So if you're a Michael Johnson, you're going to need to create a category within what you do. Michael Parentheses. You know something Johnson, to stand out from all the Michael Johnson's in the world.

[A]

Yeah, so that would be referenced as.

[B]

Far as the first and last name.

[A]

That's what I meant. Yeah. So you're going to teach that? Yeah, you're going to teach that. And then they're going to have an option to get on a podcast, potentially. If you could. If you do that. Right, we do. And then what else?

[B]

So podcasting, press media. And I think that if a person thinks it's complicated, it's complicated. If you simplify it, it's very simple. We do podcast, PR media. Those are our primary placements. So with within the sphere of influence, there's a lot of influential things that you can do to be influential, to have one center to cover the entire domain of influence from things that we haven't talked about, influencer collaborations, celebrity endorsements, media syndication, getting on Netflix, getting on Roku. I mean, we could go on down the list, all the different ways you can build a brand and have influence. We cover, I would say the way we look at it is as the main meat and foundational pieces, which is what would be your SEO, your podcast, your priority television. Those are going to be your main four. Right. And then additional things that clients may want or that they need. They would join our mastermind to figure out, how do I get on? Ted, we don't offer that as a, as a, as an individual offer a la carte. We don't do a la carte things so that hopefully can shine a little bit more light for you.

[A]

Yeah, I love it. You give, you, you all help people build the foundation they need for a brand to, to explode, basically, and give them the foundational platforms and tools to make that happen.

[B]

Correct our Rise and sit method, that you may have seen that. So that acronym, shout out to Jay Lee, who came up with that, but Rise and sit, it's the Rise and Sit method. So it's acronym, the Rise and Sit method method.

[A]

Okay.

[B]

I is increased visibility. S is sales explosion. E is elevated authority. And we do that with strategy instruction and programming. So that is really the gist of everything that we, that we've discussed up to this point. That's what we provide for our clients.

[A]

And then what's the elevator pitch? I'm on the elevator and I'm, hey, man, you know, coffee. I go, what is it you do? What do you say?

[B]

I'm going to say, I help people become more visible and create more authority.

[A]

I love it. And then I'm going to add, well, how do you do that?

[B]

Right. So through media, PR and placements.

[A]

Yeah, media, PR and placements. And if someone wants to work with you, where do they find [e-mail] InspirationEngineer.com I love it. I mean, as a sales guy, I could tell that you know what you're saying, you know exactly what it is you're doing. Only question I'd ask is who's that ideal avatar? Because you have three different kind of routes for people. But who's the one like, if you're like, this is the perfect person that we can help. Where are they in their business for.

[B]

Us is age 24 to 44. They listen to hip hop, pop and R B. There's a reason why that's important. And their annual revenues is between 550k up to 2mil. That's our sweet spot as of right now.

[A]

I want to talk about that second piece because that's interesting. Why? Why? And you smiled because you knew I was going to ask that. Why is the hip hop, rap, RB and B important?

[B]

Because within the programming we have another asset called motivation music, which is music for entrepreneurs. And so as we continue to scale, and I can't go into all of it, but I'll just give you high level. When you get into the event side, the Date with Destiny, the greatness side, the Tony Robbins types of events, you want to have the same like minds all flow together. So it's also very important that they like this. That's the kind of music we make.

[A]

You are going even deeper here in the psychologies. You're not just helping everybody, you're helping a certain type of individual. So you're creating a community around this. So you guys aren't just a service based business. You guys sounds like you got some coaching community. You said masterminds. You're building something bigger here.

[B]

Correct.

[A]

For a certain demographic.

[B]

Correct.

[A]

So if you're doing, if you're a business owner, founder, doing $500,000 or more, you want to expand your brand, build a foundation, get on the right podcast, get the publication, get the media, get television and be part of a community that's growing and thriving. They're going to come to you.

[B]

Absolutely. And I'm going to talk numbers because I feel like people don't talk numbers and there's a lot of demystification and a lot of false information out in the market regarding what these types of offers look like. And to be honest with, I tell a lot of people, like if somebody's not telling you, it's 2997, $2997 a month for a campaign. It's not a real campaign. Right. If somebody tells you, hey, just get this one article and things are going to happen for you. As far as vanity from PR from press, like, that's not realistic. You have so many people in the space that sell based on vanity and they don't really set the proper expectations as to what that's going to look like. And I tell people straight up, like, look, you know, getting in Forbes, getting to Huff and Post, getting all these platforms, no disrespect to any of these platforms, it doesn't guarantee at all that you're going to generate customers from it. And it's a great way to leverage vanity to the next thing. And when you're stacking, whether you're a personal brand or you're a corporate brand, you want to create a narrative. That's ultimately what we're doing, Kayvon, is we're creating a narrative around our brand. So as you're creating that narrative, you don't create one. One's going to be created for you. Right?

[A]

Yeah.

[B]

I love that drip in this sequence of constant content that's coming out that's talking about not just your wins and your successes, but your story and all these things. So I tell a lot of people, like, honestly, if you don't have at least 25 grand to invest into a media portfolio packet, it's not really worth your time or hours because that's really what's going to take. You're looking at 5 to 12k per platform that we're going to position you on. I like to tell people that up front. So it's like, hey, don't be very.

[A]

Important because that's your ideal client now too. Right. Is it's you. You missed a big piece. There is. It's not just these certain types of founders. It's the founders who also have and are willing to invest minimum $25,000 into their personal media. I'm going to call it. We call it personal media platform where I'm at. But you're, you know, you're talking about your PR platform.

[B]

Yeah. If you're not. If you're not willing to invest like our. It's shocking. Our. We're raising money. That's what our team sent to you. 1.2 million. And that's just on the motivation music side alone. And if you really want to talk numbers, because we can talk numbers. Streams don't pay. It's.004.004 per stream. So it's a loss going into it right off jump street that we got to put up with 1.2 million in order to even make that make sense. So that's just for one, one part of the ecosystem. So I say that saying is we get a lot of people, they want to do these a la carte things or they're, they're playing, I would say, a small piece of the pie or piece of the puzzle. And that's not going to create the results you want. You've got to have multiple things happening within your strategy, which is, that's where we start. First is an audit and a strategy. Because with the right strategy then it's like, okay, now I understand how we're going to implement into the campaign and then I know what kind of results and outcomes I'm going to get on the back end.

[A]

I love what you said and I think anybody listening needs to hear it maybe from me so they know it's just not bullshit. Is if you think getting on to a Forbes article is going to change your business, it won't. I promise you it won't. And if someone's saying, hey, I can get you on for $10,000, it's stupid. The stupid. It's a stupid plan. There's actually a strategy of where you want to go, how you want to go all platforms across, let's call social media. And you got your print, you got your media now. Interesting. You said, you said television. I'm assuming that's.

[B]

That's abc, NBC, cbs, Fox, nationwide, us.

[A]

Yeah, right. Traditional television. So actually going traveling and getting on these shows is. You guys offer that.

[B]

We do, but it's a three minute placement. So it's not like you're going to be on this Good Morning America and you're doing a whole 30 minute segment and you're just talking about, you know, your business. I'm not. No, no, no. We, it's a three minute segment. They give you three questions that they're going to already ask you. You go in prep. Like, it's not like you know this whole show about you. You're going to go into whatever station that's in your area. You're going to answer those three questions live on the air. You know, on television it will be abc, NBC, CBS or Fox.

[A]

I love it. I love it.

[B]

So this is the way that works.

[A]

This is manufacturing fame. I call this manufacturing fame is what we're talking about. And in those little three questions is what gives you the power to say as seen on NBC, blah blah, blah, all that stuff I get it.

[B]

Correct.

[A]

And I get it.

[B]

I'll go one more deeper than that. It's all manufactured fame, New York Times bestsellers, and all these things.

[A]

All of it. I want to talk about, you know, what? We're supposed to come to an end, but I want to talk about this because I think it's so important people don't understand this. It took me years of pain. I'm not saying pain. I'm saying pain. The pain of pain. And thinking all these people had something I did not have or had some special team that I did not have to realize. All of it. Even the Hollywood stars, even, like, you mentioned, like, the Kevin Hart's. All of it is pay to play, period.

[B]

Yeah. I mean, it's like, look, I tell people, you know, they say fake it till you make it. I say pretend it till you win it. Right. I say pay to play. I say invest for success. It's all the game of life is the game of influence. Like, you either know how to play the game and how others are playing, or you don't. And no disrespect to Beyonce's whole Cowboy Carter, cowboy, you know, country movement, but do you think she didn't know she wasn't going to win that award? Like, there's certain play, there's certain pieces that are moved on the chessboard to create what you want to create. And one thing that Kaekuan, you've probably seen, which is to, you know, to some, it's unethical, but it's just facts. I speak facts. So what a lot of people would do when they drop their book, they'll have the book sell at like 99 cents, you know, up to like a thousand.

[A]

Oh, yeah, yeah, yeah. We don't.

[B]

And then they'll raise the rate and change it. Like, this is just the game, people. It isn't me endorsing it. I'm just telling you how it works.

[A]

Yeah, yeah. I love it. You're not dory. Hey, don't hate the player. I hate the game.

[B]

Yeah. Hate the game. And so I think that's true all aspects of leverage. And I think that ties into, you know, at the higher end of fame, where you get into. It's unfortunate. You look at the Diddy situations, all the situations out there, but you get into bribery. I mean, you get into all these things. At the end of the day, it's leverage. And it's like, hey, what level of leverage do you want to participate in? And what makes sense? But do you have somebody like Kave or Maybe Kayvon to help you navigate what's bullshit and what's real. And I think those are the people that are gonna.

[A]

Well that's not me. This is you. This is your domain. That's not my domain. I wanna be very clear. So what you're doing is your domain. So anyone that's interested in this, you know, you know where to go. I love it. I want like where I wanted to go deep is this like, you know those articles where they say the top 10 business entrepreneurs of the month paid, paid, paid. You don't get on that because you're the top 10. You get on that because you open up your wallet. Everyone needs to hear this and understand this. Loved what you said about the bestseller Internet Amazon. It is easy. Anybody can be an Amazon bestseller. It's not about being an Amazon bestseller. It's not about being in the top 10. It's how you utilize that platform. It's how you utilize those assets to leverage your brand to the next level.

[B]

Well, one thing I want to throw in there before we wrap here because this is really important. Teach this a lot. You've got testimonials which having testimonials and stacking that up five stars, right. It's hard to fake. Trustpilot scores, Google reviews, like Facebook reviews, LinkedIn testimonials, endorsements. That's hard to mass produce. I mean, yeah, it can be done. Harder to do, right. Then you've got accolades and like certifications, degrees, licensure, different things that you can add as assets that way. Now I don't have a degree but some people feel like you need that as a way to leverage your personal brand over other things. Right. So I think it depends on how you leverage though, right? What you want to leverage and how you decide to leverage it. So I'll say this in like I said in closing, there are certain things that are like if you're going to be a speaker, you're going to go enterprise, you're going to go conference or you know, whatever you're going to need, you're going to need a speaker reel, you're going to need a speaker. 10 like that is a non negotiable. You have to have it in order to do that. So there are certain things that are asset non negotiable that you might.

[A]

They're like, they're mandatory. They're asset mandatory.

[B]

I have to say this, and I say this in my experience. I took my first student breaking six figures in revenue in 2016. I took speaking at the University of Delaware. Right. And I leveraged those two assets to get the TED talk. Do you think that the people that are on that committee, the people on that committee, do you think that they didn't look at those assets to stand out? Now, I have a way that I went about getting that done for free, but I'm just saying that to say these goes into people's subliminals when they are Google searching you, they are looking at all these things. And so again, I don't want to shine a negative on these things. I think that sounds very negative to.

[A]

Be like, I don't think it's negative, but it is.

[B]

It's not negative positive. We're just stating what it is.

[A]

And so it is what it is. There's no negative. It's what it is. And I think that what I was trying to get the message out is, is like, there's no such thing as a free lunch. You want, you want to go big, you want to grow, you got to invest. And that's why, you know when you say only minimum $25,000 investment to some people might be like, oh, that's a lot. No, what's the price of not doing it? What's it costing you? Every single day of not being seen, not being heard, nobody knowing your message. And I'll tell you right now, it's a lot more than $25,000. Get off your wallets. If you want to build a brand.

[B]

Yeah, if you want to build a brand, you've got to invest. And everybody wants to play organic and free. So then you're competing with everyone that wants free 99, and free 99 doesn't exist. Usually, as they say, there's a opportunity and opportunity cost for everything.

[A]

Yeah, I love it. Well, Kaveh, I appreciate it. Love having you on. What a great episode. I know people have gotten something out of this. We'll be talking soon.

[B]

Sounds like a plan, man. Appreciate you guys.

[A]

And you've just listened to Pitch Me with kayvon K, the podcast where sales are redefined, objections are destroyed, and high ticket closers are born. Want to take your pitch to the next level? Subscribe now, leave a review and join the Pitch Me community. And if you're brave enough to pitch live on this show, head over to www.pitchmepodcast.com and apply today. Until next time, keep pitching, keep closing, and keep connecting.