Transcript
A (0:00)
AI is not coming. It is already here and it is moving faster than most businesses can think. The question is not whether you adopt it, the question is whether you adopt it before the gap becomes impossible to close. Today's guest is Jeff McPherson, CEO of Cloud 37, one of the sharpest operators in the AI space. Jeff and his team had been inside the AI world for nearly four years. They have seen what works, what gets oversold, and what most businesses are completely missing. We get into why AI will expose the people who were never really experts, how the next generation of businesses gets built, and the one decision that separates the operators who win from the ones who get left behind. This is not a hype conversation. This is the reality check. Let's unlock it.
B (0:56)
Foreign. I have heard that AI is going to take over. I've heard that AI is going to take over in three months, eight months. I have heard that we won't even know who we are in the next five years. Today we have Mr. AI himself. Jeff, welcome to the show. I think this is one of the most important topics we can talk about right now. I mean, where this is going, the speed at which, at which it has been going, and how fast it keeps multiplying. I don't think most humans can even understand. Let's get into it. What comes up when you hear all of that?
C (1:41)
A lot of noise, that's for sure. First of all, thanks for having me. It's always good to see your, see your pretty face. No, I mean, there is a lot, there's a lot of overwhelm. Every business is dealing with it right now. What tools do I use? How do I use it? Is my team not adopting it?
B (1:55)
Right.
C (1:55)
Like, it's the same, it's the same cycle for every business that we talk to. The fortunate thing is, as fast as it's moving, we're still very, very far ahead. So the businesses that really start to adopt this now and understand what some of the stuff that will likely go through, you're gonna, you still have a lot of time. But the only problem with that time, to your point, it's very compressed. So a lot of time is going to move, is going to compound to. Into a very, very short period of time. Just because of that hockey stick effect.
B (2:22)
Absolutely. Now, for the audience wondering, well, who is Jeff? Why don't you tell us a little bit about, you know, who is Jeff and why, why you? What you have seen, I mean, over the last, I think, three to five years since you've really dived in.
C (2:35)
Yeah. So, I mean, Jeff McPherson, Canadian based with Cave on there. I am the CEO of a company called Cloud 37. We've been in the AI space for almost four years now. Crazy to think how time goes. We started as an AI agency years ago and we were building custom stuff for, for people there. Like you would want something in sales, we'd do it for you and then the next person would come in and we do it for them. We found the same problems with everybody. And this was like early ChatGPT days too, as everybody was still trying to figure it out. But there was the same issues for every single person. It's, nobody had their information set up properly or what, what people call their knowledge base. It's all in like Google Drive or Notion or Airtable and it's just everywhere. And then all of the agents or workflows, we were basically copying and pasting them because how agents are built, it's the same process every single time. The only thing that changes is the expertise and the information that you give it. And that's where we went out and built the platform Cloud 37 which is essentially powering people's businesses and we're helping people scale their expertise into subscription models, which is really cool.
