How to Build a $10K Offer in 10 Minutes

Summary

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Pitch Me Podcast: How to Build a $10K Offer in 10 Minutes

Host: Kayvon Kay
Guest: John (Guest Offer Creation Specialist)
Date: September 2, 2025

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Overview

In this episode, host Kayvon Kay brings on John, an expert in high-ticket offers, to break down—step-by-step and in real time—how to craft an irresistible $10,000 offer in just 10 minutes. Instead of talking theory, they build a high-ticket offer for Kayvon’s own business, dissecting models, pricing, mindsets, and pitfalls. The episode teems with actionable advice, blunt truths about agency burnout, and the fundamentals separating mediocre from million-dollar offers.

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Key Discussion Points & Insights

1. The Real Reason Your Sales System Fails (00:00–04:31)

• Kayvon: Most agencies focus on “systems” or “closers,” missing that their true bottleneck is the offer itself, not copy or funnels.
  • Quote: “You can have the fanciest funnels, the most integrated systems...if the offer is off, it still doesn't work.” (01:00)
• Real life: Kayvon describes burnout as a DFY (done-for-you) agency owner—heavy effort, small margins, clients taking IP in-house post-build.

2. What High-Value Clients Actually Want (04:31–09:42)

• John: Questions Kayvon about what clients truly need—clarifies avatar as established coaches, consultants ($50-100k+/mo).
• Key Promise: Don’t sell “scaling,” sell concrete deliverables:
  • Kayvon: “If they invest 10k, I’m going to find you 100k...I’ll 10x your investment in 30 days, without getting more leads.” (08:00)

3. Building Versus Delivering – The Consultant’s Escape Plan (09:42–14:56)

• Kayvon seeks to move away from hands-on execution toward architect role, packaging his expertise at scale.
• John: Reframes: Transition away from “done-for-you” by restructuring service delivery and leveraging team knowledge in a more scalable coaching/consulting format.
• Kayvon: “How can I be the architect instead of the labor?” (04:36)
• Both stress necessity of actually selling your own service before building a sales team.

4. Sales Myths & Truths: Why Closer-Only Solutions Fail (10:41–15:46)

• Kayvon: “Bringing in one hotshot salesperson will not save your business. The best closer for your offer should be you… at least for the first 20-30 deals.” (12:59)
• John: “Your offer sucks!”—most coaches misdiagnose sales failures, blaming people not process.

5. Offer Audit: Case Study Trenches (15:46–21:45)

• Candid breakdown of real client mistakes:
  • Example: Wrong offer sold to wrong audience (manifestation/mindset instead of high-stakes help), leading to refunds and inconsistent results.
• Lesson: Understand what your market actually needs and sell them that, not what you wish they needed.

6. Extracting Yourself from Done-for-You (21:45–24:19)

• Kayvon: Transitioning out of DFY—holding only three managed clients, seeking a scalable model.
• John: Walks through mapping each function in Kayvon’s business; repurpose current key team members as “coaches” instead of service providers, saving time/energy on training.

7. Designing the Group Coaching/Consulting Offer (24:19–29:29)

• John’s Offer Architecture:
  • Format: Six-month group coaching with 1:1 audits upfront, continued group calls, and limited 1:1 support.
  • Promise: “We’ll help you build to $100k months and beyond.” Make the goal achievable and credible.
  • Important: Must differentiate against other similar-sounding market offers with real support and stronger outcomes.
• Quote: “What makes an offer great is it’s better than all the other ones out there.” (29:06)

8. The No Guarantee, Results-Based Approach (29:29–34:10)

• John: No “guarantees”—instead, include a contractual agreement: If client doesn’t reach $100k/month in six months (provided they do the work), they remain in the program at no extra charge until they get there.
  • Quote: “It’s not a guarantee. It’s a term of service: you stay until you hit $100k/month—as long as you do the work.” (33:06)
  • Kayvon: “There’s ways to absolutely guarantee—without saying 'guarantee'—a result.” (31:15)

9. Avatar & Offer Clarity (48:46–50:21)

• Clear target: Coaches/consultants already doing $50–100k per month, running ads, looking to add the systems/sales sophistication to break $100k months quickly.
  • John: “Avatar is clients/coaches doing $50k a month, already running ads. Boom. That’s it.” (48:59)

10. Creating Standout, Sexy Bonuses & Structure (43:36–46:23)

• John: Don’t use “bogus bonuses”—deliver something unexpected and highly valuable (e.g., a key mastermind, a proprietary tool, extended support).
• The secret sauce: Real accessibility (text, high-touch support), extras like “bonus month,” or an advanced network/community.

11. Profit Versus Revenue – The Ultimate $10k Offer Lesson (51:12–52:48)

• Kayvon: “Revenue is a vanity metric in our world. I care about your profit.”
• Both agree: A smaller, more profitable business trumps a high-revenue, high-churn, high-stress monster any day.
  • Quote: “Better off having a profitable business that’s smaller with sanity than a vanity business that’s chaos.” (53:27)

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Notable Quotes & Memorable Moments

• [01:00] Kayvon: “You can have the fanciest funnels...if the offer is off, it still doesn’t work.”
• [08:00] Kayvon: “If they invest 10k, I’m going to 10x your investment in 30 days without getting more leads.”
• [12:59] Kayvon: “Bringing in one hotshot salesperson will not save your business. The best closer for your offer should be you.”
• [29:06] John: “What makes an offer great is it’s better than all the other ones out there.”
• [33:06] John: “It’s not a guarantee. It’s a term of service: you stay until you hit $100k/month—as long as you do the work.”
• [43:36] John: “Don’t call it a bonus if they were going to get it anyway. That’s not honest.”
• [51:12] Kayvon: “Revenue is a vanity metric in our world. I care about your profit.”
• [53:27] Kayvon: “Better off having a profitable business that’s smaller with sanity than a vanity business that’s chaos.”

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Timestamps for Key Segments

• [00:00] — Episode intro, offer importance vs. systems
• [04:31] — Kayvon’s agency burnout, moving away from DFY
• [08:00] — Core offer promise: 10x ROI in 30 days
• [10:41] — The “closer” myth in sales teams
• [14:56] — Bad offers and real client case studies
• [21:57] — Kayvon’s transition strategy, repurposing team
• [24:19] — New offer structure: group and 1:1, six months
• [29:29] — Offer “enforcement” via service agreements, no illegal guarantees
• [43:36] — Bonus structure, real vs. fake bonuses
• [51:12] — Revenue vs. profit in coaching/consulting business models
• [53:27] — Final summary, mental health and business sanity

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Tone and Takeaway

Unfiltered, high-energy, and intensely actionable. Kayvon and John cut through common industry BS, reveal the dangers of “vanity” metrics, and build a genuinely lucrative, scalable $10K coaching offer in real time. Expect equal parts brutal honesty, empathy for seller burnout, and step-by-step frameworks you can swipe for your own high-ticket pivot.

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If you want to pitch live or apply these strategies, visit pitchmepodcast.com.

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Transcript

[Kayvon K]

Welcome to Pitch Me the podcast where real salespeople, entrepreneurs and business owners step into the spotlight to pitch their products or service and get unfiltered real time feedback from the $38 million high ticket sales titan himself, Kayvon K. No fluff, no sugarcoating, just brutal honesty, actionable insights and next level sales strategies to help you close bigger deals faster. If you want to pitch like a pro, dominate every sales conversation and take your business to the next level, you're in the right place. This is Pitch Me. Let's get started. And we are back. I'm absolutely excited because today isn't about Pitch Me. Today is show me. Today we have John here who is going to show us. She is masterful at creating offers, works with coaches, consultants, anybody that is selling a high ticket offer online. One of the biggest challenges that I have seen in the marketplace personally when working with 6, 7, 8 figure teams is it is. They think it's the system. They think it could be a salesperson issue or this or that. What usually it comes down to in my eyes is the offer. Not even the copy so much is the actual offer. The right message to the right person that the right offer. When I know when those three things meet up, that's when it becomes powerful, that's when it becomes scale. A lot of people we were talking about this early, before we started is you can have the fanciest funnels, you can have the most integrated systems, you can be spending money on all these teams and it still doesn't work because the offer is off. So today the master is here. We're not, we're not going to talk about it. We're actually going to go through it. We're going to build Kayvon an offer. Go through the steps by step. Because what was we said last time on the podcast, you said how many does it take? You, you said 20. I said 20 minutes. It takes people sometimes months to try to figure out, Kayvon, I'm going to build.

[John]

Let's, let's raise this. I'm going to build you one in 10 minutes maximum. How's that.

[Kayvon K]

Raising the bar? Let's go.

[John]

Okay, cool. Let's get started. Okay, so we got an offer, we got an offer.

[Kayvon K]

Let's get.

[John]

Who is your offer for? If you don't know this yet, let's say you, you kind of think it's for. For now. Okay.

[Kayvon K]

Yeah. So let, let's talk about me right now. So right now gave a little bit quick history, right. Usually my offer we were doing it was a Full done for you. Integrated, you know, agency system where I would come in, work with 6, 7 figure. So if you're doing 100k a month, we'd take you to a million dollar months. But part of that was me actually hiring the salespeople coming in your system, helping you with the marketing, helping you with the reporting, all of that, managing, recruiting, everything. So it was a lot of heavy, heavy lifting, a lot of service, service base. I'll be straight, I'm burnt out. I don't, I'm, I'm done doing all that work for these people. Because what's been happening is we've had situations where you get them from a million, sorry, 100k to a million, they get sold, we get kicked out, you get them to 100. Like we had one situation. We worked with the zero. We took the guy from zero to $1 million a month. After three years he decides I want to retire. I'm done. But all the hard work, my team, so now my team is, my sales team are sitting there. We're sitting there, take it gone. Had other, you know, bad clients come in, get us to build it all and then they say I'm going to take it inside after all the heavy lifting is done because as you know.

[John]

Just a second, you're getting people to a million dollars a month. What, what kind of profit is that?

[Kayvon K]

That's. Yeah, yeah, yeah. So what? The one thing that I do is like my, the brand is kind of 100k to a million dollar months profits anywhere. I mean it's coaching. It depends on, on their back end. Right. So we can be anywhere between 10.

[John]

Okay, not, not a lot. 10% is not a lot for me. But still.

[Kayvon K]

But if you're making up.

[John]

That's true. But if you're. Ah, you see, I've just realized something. I can get people to 100k at very, very, very, very high profits. Not doing all that. So they're almost making the same amount as making a million or 100k without ads.

[Kayvon K]

Well, yeah, it, well I get it all. It all depends. Like you know, we talk like, like we had like, I mean, yeah, it all, it really all depends. Like you know, we've had companies that are doing 40. I mean we're talking 40 profits.

[John]

Good. If they're making a million 400k. Awesome. Fantastic.

[Kayvon K]

Yeah, yeah. Oh, for sure.

[John]

Okay, so we have this thing. Do you still do this for some people.

[Kayvon K]

So I'm, now this is why I was like, I'm, I'm like, let's figure this. I Want to figure out how can I sk. How can I offer. Give an offer to people who need this but scale where it's not me having to come in and do all the heavy lifting, but I can come in and give the knowledge and let. And. And. And be eyes. So the architect, AKA how can I be the architect versus Now I have a question.

[John]

If I create this offer for you and you like it, you might want to hire me for the rest of it. Right? To build the. You know, to, to build this out. If isn't that funny. I'm pitching him on the podcast, guys. Okay.

[Kayvon K]

So yeah, I love it. This is why I said this is going to be interesting.

[John]

Okay so let me. Okay, this is the deal it's for. Okay, so the who is its coaches and consultants is that.

[Kayvon K]

Would be. Yeah, my expertise is like coaches, consultants, anyone that's selling a high ticket, you know, five, ten.

[John]

It's also my. My mine. But I do coach just people know people that have lower high ticket and they've just started as well. Okay, so I get it. How much. How much does it cost you per month to do these services for one client? All the manpower and everything?

[Kayvon K]

That's a lot. Like my margins are very small.

[John]

How much are they paying you per month to do this?

[Kayvon K]

Oh on. Okay, so great. So on a decent average client pays me 50, 60K.

[John]

All right.

[Kayvon K]

But I want to be very clear cut half that.

[John]

Yes.

[Kayvon K]

Goes away. It goes to my closers.

[John]

Yes.

[Kayvon K]

50% goes to my closers. So let's take easy number 50k client. I now have 25k, you know, to play with. But now I have all my operational business expenses. So on 50k I might see if I'm lucky. I see 10.

[John]

Okay.

[Kayvon K]

But the amount of work I want to be very clear that I have to do to make 10, 12k just does not make sense because I know I could sell a coaching.

[John]

I'm on your side. I'm going to fix this. Okay. Yeah, I get it. That's why I never started an agency because coaching is so much a better model and all the agencies I know end up consulting. All right, so this is the thing. Now I'm getting it. All right, so we need to create a consulting slash coaching and it's going to be for coaches and consultants. I get that. That's my whole niche. Okay. So let's figure out what is the promise of what now. Let's. We're not going to build the offer yet. I first want to know. We're going to do it backwards. We got the avatar here. What's the promise? What it is and you don't have to think about how you're going to do it yet. What do you want to give them but not do it all for them? The message, just the promise. I'm going to. So let's pretend you, you don't know what the offer is like.

[Kayvon K]

I'll tell you, I'll tell you what I'm going to do. What what happens? Okay.

[John]

I just need to know you want, what is the result they're going to get from working with you?

[Kayvon K]

Yeah, but I was going to say I'm going to tell you it but I know, I'm just letting you know because I've been in this game. No, what I'm going to do for them is not what they want because it's sell them what they need. You give them what they want. Right. So what's actually going to happen when they hire me is I'm going to come in and I'm going to, you know, I somehow figure out how to audit them without me having to be the person that sits in the seat and doing and in that audit meaning AKA I'm going to look at every their marketing, their systems, they're all of that and I'm going to find every hole in their business. If I don't find every hole, I'm going to find the two or three holes that is going to make them the. Ideally if they invest 10k I'm going to give them 100 grand. I'm going to find you 100,000. So I'm going to 10x your investment in 30 days. I'm going to show you where you can do 30 days.

[John]

30 days. That's the promise. In 30 days you are going to not scale because that's the wrong word and people are using that incorrectly. You are going to build their business in 30 days. You can't say how much. We don't know that. So you're going to build, you're going to. Okay. You are going to get them more high ticket clients within 30 days. Correct.

[Kayvon K]

I'm going to help them unlock a hundred thousand new. Sorry, you know, 10x their investment in 30 days in their in business without, without more leads.

[John]

Oh you're not even really. So you're going to. What if, what if it's somebody that's a new coach and they don't have like a mailing list or anything?

[Kayvon K]

So I want. So, so this is, I love that we're having this conversation. I'm not Dealing with. So if we needed to do new coaches, that's a different story. I don't actually want to deal with new coaches, to be honest with you. I rather, I really do want to stick with people that are doing like you know, I say 100 grand a month, but at least they're doing 50, 60, 70k months. They're a little, they, they're established. These are, these, are, these, are these established businesses, people like me.

[John]

Okay, so, or more even. All right, so you are going to do an audit first of all and you're going to figure out how you're going to find money without doing any lead generation. Yeah. Okay. How are you doing that? You're going to do it like looking at their email list and mainly.

[Kayvon K]

Exactly. I'm going to look at, I love it. I'm going to look at, well, my expertise is first look at their sales team. Right. So again these people have sales teams 100% and I'm going to be looking first at their like close rate. Like what's the show up rate, what's the close rate? What's the or AAB appointment average, you know, order value. Let me show me your dashboards. How do you know how many sales that are coming? How do you know like all of this stuff? Show me your CRM. Once we look at that, how many people do you have in your CRM? Okay, what's the messaging? Okay, what's like what, what you know, when someone books a call, what happens? Where's the, where's, you know, we look at all of that and 99 of the time it's never, never great.

[John]

You're gonna cry when I tell you this. I'm my salesperson, I'm the person that brings in the money, all of it. Because it's just so much easier for me to sell and it's pretty high ticket, right? So I don't love the closures that I hired in the past. I just didn't like that commission breath, you know.

[Kayvon K]

Well that's because, okay, so this is why. Okay. I want, I, I, I need, I think this is so important for you to understand this and like anybody listening that's in your position that understand this because I've been doing this for 10 years. We've done my, my, my agency, We've done over 375. I'm not just putting numbers out there. 375 verified million dollars. Okay. With all my clients. I've, I've, I've worked and hired and built over a hundred different sales teams. I Was part of a. I co founded a company. 0 to 38 million. And I'll tell you this, working with all these coaches, all these people, they always think it's the closer's fault. And it's like, it's not. And it is.

[John]

Yeah.

[Kayvon K]

And let me tell you that why I say it's not. It is. It's not. Because you didn't set up the right system and have the right pro like sales process for a closer to. I agree with that in what you did. What most sales. What most. You're getting me all fired up now. Well, most coaches and consultants do is they look at the closer as their savior. They think if I bring in a closer, my life will change. And if you're waiting for a salesperson, I don't care how good they are. You bringing me in solely as a salesperson to solve your problem, you're going to fail. Because I've never built or seen a business win. Because you brought in one hotshot salesperson. And that's where it's totally wrong. Because you have people out there. I'm not going to. I'm not going to mention names, but Trish Morgan who are saying, I'm going to give you a setter and I'm going to give you a closer or you don't pay. And he's. They're selling it out there. Like, everyone's like, oh, that's all I need to fix my business. And it's like, no, that's actually going.

[John]

To exactly disrupt your business. I've had the same argument with coaches for six years now. They're like, I just need to plug in a closure. I'm like, actually, you know. You know what you really need to do? You need to sell your own stuff. That's what you need to do is sell your own stuff. Yes.

[Kayvon K]

Okay, so now we're talking about different levels. So that that level there, I want to. I want to add this because of the expert in there. I tell that that that's a lower level. Like, not lower. That's a newer business like person who's still not like, I'm scared of some of my stuff. My simple question is if you nobody sell it that no other closer can because the best salesperson I should be able to sell your offer is you. Now you don't have to sell it forever, but you got to sell the first 2030. And if you can't sell the first 20, expecting another an outside party to sell you and it's broken, which we do know, then comes to your expertise, the offer is broken. If they, if they can't sell it or they don't believe that they can sell it, they, that means they don't even believe in what they're offering and they're in the wrong business in the first place.

[John]

I could give you a virtual hug right now because I've been saying the same thing for years and years and years. And they go, I don't need you, John. I just need to plug in a closer. I'm like, you don't even know how to sell your own stuff, and your offer sucks. So let's go back to your offer.

[Kayvon K]

So, so this is the challenge. If you say to them, I'm going to come in, I'm going to consult you, and I'm going to piss you off, and I'm going to look at everything you're doing wrong indirectly. I'm saying this right.

[John]

I.

[Kayvon K]

And like, and like, I was playing along with the messaging this week was just like, you don't bring me in to feel good. You bring me in. I'm always the word to scale, but you bring me in because you want to make revenue, you want to feel good. You're not. Go to Tony Robbins. Go get slappy Tappy. Tony Robbins will give you that. You're not coming. I'm giving you hard truth. And the hard truth, which is you don't want to hear it, starts with you as a business owner because you are a direct reflection of the results you get. And the reason you're not at a million dollars a month is, is because your identity isn't at a million dollars a month, because your identity isn't there. You're not operating there. You don't have the system, you don't have the places. So you'll never get there. I'm going to show you After $375 million in working 100, the right systems you need in place. So when you go get a closer, guess what happens. You don't need a 10 out of 10.

[John]

You were telling me, you were telling me that you had a client at one point who the offer was so bad they couldn't sell it. The offer was just so, so bad.

[Kayvon K]

Oh, I've had, I've had. Okay. No, I think I was telling you this case. No. So the, my latest story, I working with this, this new client of mine doing about, she was doing about 50, 60 at the sales level. And the company like, so webinar low ticket was another 40. So they're around on average nine to $100,000 a month. Now this is going.

[John]

Okay, just a minute. Without. Without ads.

[Kayvon K]

Great little ads.

[John]

Awesome.

[Kayvon K]

Mostly. Mostly YouTube channel. She. The one thing she did, I'll tell you this, the one, like, undeniable is she did the opposite. She built the audience first. So what does that mean? She went and got all the pr, positioned herself as the expert, the stages, the books, all of that. Like, that is that you couldn't. Like, nothing to change there. She's done everything she could do there, right there. So she's just organic and then a little bit of ads. And she doesn't know. Like, she thinks she knows. She has no idea how much is coming from ads versus organic. Again. What. I will come in and be like, you don't scale if you don't know that. Like, because I had one other client side note who was spending $90,000 a month on ads to find out. But we're making, you know, making 500,000, 600,000. So you think that makes sense when they actually got the right reporting in and got the right. He was losing money, got the right data in. The $90,000 was less than 10% of their sales.

[John]

So what was it from the rest of our sales? Oh, you're kidding. You didn't even know.

[Kayvon K]

He didn't. For two.

[John]

Not even worth doing the ads.

[Kayvon K]

It's no you. In that case, no. But no, the question is. Is like, oh, my God, you're willing to spend that. Let's go leverage the out of that. Let's go. Let's go.

[John]

So.

[Kayvon K]

So this one, this other one that I was just talking about before, I. I want you to know this because it's insane. She was selling. I mean, I could say she was selling X and Y. I want. I want you to understand how the dichotomy was just insanity. Imagine I was selling you. I'm trying because I don't want to give. I can't give it too close. Imagine you came to me and you said, kevon, I'm a business owner and I need you to just hire me a salesperson. Okay? So I'm. I'm saying I will give you a salesperson. Book a call, but my team is selling you. No, no, no, no. You don't need a salesperson. You need to know how to be a business coach. Let's show you how to be a business coach.

[John]

Of course.

[Kayvon K]

Like, completely opposite. Would you agree? Like, like, like.

[John]

So what was the. What's the person doing more or less? She's a coach.

[Kayvon K]

She was.

[John]

She was.

[Kayvon K]

She thought she was Like, I was like, yo, you have all these people coming in that want X, but you're trying to sell them Y. We need to sell them X. Sell them why they're here. They're not ready. I know why I'm gonna guess later.

[John]

She was selling some sort of manifestation manifesting and mindset. That's not what they needed. Is that it? That they all want to sell the manifestation? Right.

[Kayvon K]

I know what you're saying. I'm gonna put it this way. Okay, so imagine somebody is. I'll just say she works with people who are dealing with narcissists and going through a court battle and she's one of the best in the world at this. So she. So the people that are coming through the funnel are like, I'm beating down, I'm hurting, I'm losing my kids. The court system's not right. Listening to me. The lawyers are not listening to me. Hey, I was X. I'm going to show you exactly how you need to set yourself up for success. Handle this. How to. Oh, it's phenomenal. Phenomenal offer and why blah, blah, blah. But they would get on. And so you know that person because it's very. I want to explain. That person is at survival. They're, they're, they're not speaking like, they're just, I need to, like they don't need. Woo woo. It's not about we're going to make you a better. But they would get on and they were selling them a business coaching offer, meaning, let us show you how you can help other people.

[John]

That's insane. That is, that is like going, that's like going to a divorce lawyer. And they say, actually we're going to get you some babysitters.

[Kayvon K]

That's hundred. 100. Thank you. Okay.

[John]

Okay. That's insane. Let's move on because.

[Kayvon K]

So I come in, I'm the guy that comes in and goes, and you're making 100 grand.

[John]

Very unhappy.

[Kayvon K]

Okay, let me show you how you're going to make a million. Let me show you how you make a million.

[John]

Aren't all every, Isn't every single client wanting a refund at that point?

[Kayvon K]

From her, from me? No. Oh, yeah. And guess what? The refund rate. This, this is why I'm saying to.

[John]

You, okay, because she was getting a.

[Kayvon K]

Billion refunds, you don't need more.

[John]

She wasn't making 100k because they're all getting refunds. So she was making 100.

[Kayvon K]

Well, no, even after refund.

[John]

So some people thought, okay, I love you so much. I Actually needed that help, but, okay, I'll become a business coach. That's hilarious. She must be very, very persuasive.

[Kayvon K]

Well, she was. I tell you, she has every. She had. She has the branding, but she. Herself. And here's the great thing is, I want to be very clear. She wasn't doing this on purpose. Like, she wasn't. Like, there was no one manipulated. Like, she just. She didn't even know this was happening. She had no idea what. Like, you don't know what. You don't know. You're like. Like. Because she didn't. Didn't take time to slow down and actually lift. Go underneath the hood. That's what I do. The architect. I go under the hood and go, okay, let me understand everything. Let me know who and. And. And like, to find out, too. Like, her not only she's making this money. The closers on the team were not good. Those are the first time in history where it was right. Close rate.

[John]

Okay. No, I'm like, oh, yeah, sometimes it is. But I'm just curious. Somebody sees an ad and says, oh, my goodness, I'm going through a court case. I want to hire that lady. Right? And then they come in and she sell, and she's teaching them business coaching. How could she not know that her offer was not what she's giving? I mean, how could she not know that?

[Kayvon K]

It's a little bit more convoluted than that.

[John]

Okay, let's move on.

[Kayvon K]

I want to build you an offer.

[John]

Let's go back. Yeah. So let's. Okay, so the thing is, you want to be now you're still doing this. All done for you. You're still doing. That's what you're doing.

[Kayvon K]

I'm. I can't get out of it. I'm stuck. I keep getting caught into it, and it's like.

[John]

I got you covered. I got you covered.

[Kayvon K]

What? Okay, this is.

[John]

It'll be all right on the night. Okay, so this is the deal. You want to ease out. You can't do it overnight because you can't just stop what you're doing. And you can't say, I'm not working here anymore. So you want to ease out of this offer slowly by offering something else in the future. And eventually it will weed out till you just have a few. Okay.

[Kayvon K]

Yeah.

[John]

And then you will.

[Kayvon K]

Yeah. So I'm at that point. I want to be very clear right now, just so everyone understand, I'm at that point right now. I got my three clients that are. That are now being ran by My manager, good, I'm done. I am not bringing on any more clients like that. I'm now going, how do I take all these years of information and be able to do it at a level, at scale?

[John]

This is what you need to do. You need to create a coaching business now out of this. And you need to make sure that you aren't going to be actually doing that, but you need to start getting a stable of people. You got to look at every single operation that happens. Okay, there's you, you're going to be the coach. Okay. And then you're going to say, okay, what else do we do for them? Okay, we have closers, so we are going to point them in the direction of these good closers. So now you got you. And I'm just going from one to the other closers. And then you've got maybe some content people. And you know, I'm not going to go through it all, but I know you have many, many. You have many functions that you need to list out in a list. Have you done that before? You have, right? Good. Do you have your list? And you just say, okay, I'm going to be the coach slash consultant. I'm going to also hire other coaches that are going to handle these places because you don't want to do all the coaching because that's also a trap. Okay, so you're going to get. And it could be people on. By the way, the people on your team can be those coaches because they work with you and they know what you're doing. So you can actually make all of your service providers that you have in house, I'm guessing, right? They can now, if they can, can do this, they can now be the coach of that particular thing. Operation that needs to be done. So now you're shifting all of the service providers to our now coaches and consultants in your coaching team. Does that make sense?

[Kayvon K]

Okay, and then you're, you're, you're like my three are saying, I'm shifting the three managers I have into coaches because.

[John]

They see then you don't have to teach people your system. You already already know it. So you're saving so much energy and time not training all these other new people on, this is the system and this is what we're doing. We already know what we're doing. You, you all do you want to be consultants in my coaching business? They're going to say, yes, Heck yeah. And you're all sharing the coaching. And it's a group coaching program. So here's the offer. Group Coaching program. I'm thinking you're gonna need probably six months if people are gonna like have to get help to do it themselves. Am I correct? Oh, if you're consulting on them doing themselves with help of plugging people in or is it a year?

[Kayvon K]

I. No. Okay. So I don't want to make sure you're saying if I hire somebody, if I bring someone on and if you're.

[John]

Yeah, say, say I'm a client and you don't want to do it. All done for you. But you're going to now get. And this, this needs a bit of building. Okay.

[Kayvon K]

Yeah. I would say, I would say this depending on their speed. Like I have people that operate quick and the ones that make excuses. I can do it 60. I would say this is truly 90 days.

[John]

Then we're going to make it six months for people that have life happening and children. So we're going to say six months because 12 weeks is not a lot of time. I have a 12 week, it's my accelerator. So you're going to say six months. But in your marketing. I'm not even talking about the marketing. Let's not even go there. Let's just build the offer. Okay, so we now have a six month because then it gives builds in time where people have to get things done and they might not be where some people are.

[Kayvon K]

Yeah, yeah.

[John]

Now this is the beauty of this offer. You can now do the six months and these coaches don't even need to be that far ahead anymore because you're not doing it all for them. So you now opened up your market to coaches that maybe aren't just starting but aren't at a hundred K months because it's still going to work. So now we've opened the market up, now there's more market make sense because now you're not doing it all for them. So I'd say it's got to be six months. Give people time. You're going to do a group. This is the offer, the group. One on one offer. Group you're going to have, I don't know, you work that out. I can work with you on that if you want because I know how to do this down. But let's just say it's group. We don't know how many, we don't know how many sessions per week yet. But there's going to be some sessions a week with different people coming in and they turn up on the group and then they're going to get a certain number of one on ones because people really need that. And that's what makes it a grand slam offer is some one on one. Okay?

[Kayvon K]

Yeah.

[John]

So somebody is going to do that big first one to do the audit. It's funny you said that because each coaching offer that is good always has an audit one on one at the very beginning of working together. Okay. So somebody get, they get a one on one audit, they get various group, I don't know exactly how many. All right. It's six months. And basically the promise is we're going to help you set up your business to get to 100k months, not million. 100k months. Why? Because most people aren't at a hundred k months and they would die to get to 100k months. And it's going to be very hard for you to get them to a million when you're not doing everything yourself. Agreed. So it's. The goal is 100k months and beyond. I'm just giving you some marketing copy ideas as well. I don't normally do, but I like you, Kayvon. Okay, so that's the offer. Now the offer. That's a great offer. Have I heard something sort of similar? Yes, but they're not as good as. No, no, wait, I'm not done yet. I haven't finished with the offer yet. Kayvon, patience, man. So now we're going to go through the problems of this offer because I just created an offer on purpose. It's not done yet. On purpose as a learning thing. Good offer, but it's not good enough yet. Why? Because it sounds a little similar to other offers that I know of. Okay. So what you need to do is you need to make it an offer that nobody's. I'll tell you, there's this person that's famous, I won't mention names. And they have a similar kind of offer. It never works. Okay. Even though he has a good name. Never works. Most people that work with them go, oh yeah, it's definitely not what I thought it was. He makes tons and tons of money. Good guy. You know who it is. But. But it never works. And everybody's like, well, I did get good sales. And he's teaching them how to close.

[Kayvon K]

Yeah, totally. No, exactly. And I'm so that's a direct competitor of mine and I'm trying. And that inspiration of that is how can I do it better? Not at match scale. No, you don't be as big because I want. But I want to do it better. And if anyone comes through, they can't say exactly any of the shit that they've been saying over there, more profits.

[John]

Than I would want personally for all the people working in that company. Okay. There's a lot of ad spend. Okay. Now, now the thing is. Oh, yeah, that's business coaching. As I said, you can coach with me if you wish after I create your offer. Because I can help you with all that. Okay? The point is now we have an offer. It's pretty good. Dang it. You're gonna coach us and it's gonna. Now, now you need a promise. Now what makes an offer great is it's better than all the other ones out there. You know what I have in my offer? I don't have guarantees because you can't do that. You're not allowed to the FTC over here. It's against the FTC standards. You can get sued. So what did I do to get around that? I created agreements in my contract. Agreements in a legal contract that if they don't get to a certain point by that time, they keep getting coached until that happens. So I'm going to give you your verbiage right now in your contract. Want to hear it? It is. If John has not reached 100k month by the time the 6 months has elapsed, Jane will get to stay in the program at no extra cost until that happens. Now here's the caveat. She must, however, do the work in the contract.

[Kayvon K]

Yeah, I know that. Just so that's. That, that's. I know that.

[John]

Like that, you know, but your listeners are actually listening. It's not. I know we're doing this, but they're listening and I just gave them. I gave them a gold mine by saying that out loud.

[Kayvon K]

Yeah, you did. You're right, you're right, you're right.

[John]

I know I'm helping you, but we got to keep. Think about your listeners, man. Okay. Hey, bro.

[Kayvon K]

Yeah, yeah. Thank you for that. Correct. And I love it. I love it. Let's go back here. Did everybody just hear that? Oh, my God. Just because I knew it doesn't mean everyone knows that. There is ways to absolutely guarantee you're not seeing me. I'm doing the quotes.

[John]

Don't use the word guarantee. Eliminate that from your vocabulary from now on, Kayvon. Because Canada and America, the Canadians also can't do that because we're all dealing with each other. And the FTC reaches into Canada, believe it or not. Okay, they do. They've even reached into Europe. Yes.

[Kayvon K]

If you get bigger.

[John]

Actually, we think it's only million dollar coaches, but they made an example of somebody that Wasn't Million dollar coach and sued them to show everybody you're not safe. Okay.

[Kayvon K]

Yes, interesting. I heard it. I heard it was between 10 and 110. Like if your business is doing 10 or 100 million, because at 100 million after that, they don't want to go near you. Because obviously your lawyers do people a.

[John]

Favor by saying that we don't know. And I also have a coach that I'm that knows all about this. He coaches on this. All right. Now, he personally. I asked him personally yesterday.

[Kayvon K]

Hey, is he. Is. Did he personally go through it just recently?

[John]

Yeah, I'm not gonna name. Not gonna name.

[Kayvon K]

So I. We know who that is. No, there's more.

[John]

More than one.

[Kayvon K]

We know. We know exactly.

[John]

More than one. He coaches on this now I actually have his book. I was the first person that got his book. But anywho, I asked him, I said, hey, I don't guarantee anything anymore. And he goes, you can't. And I said, I know. I said, what about this verbiage? He said, that is brilliant in a contract. Just make sure that you honor it. And I said, of course I'm going to honor it. I would never not honor my word in a contract. He said, it's brilliant because it's not a guarantee. It's just a term of service. Then it's just a term in the contract. So never promise. Don't call it a promise, don't call it a guarantee. Say I have a term of service written right into my contract that states that you've got to reach this or bust or we have to keep coaching you until that happens. And they go, really? Yes. So that's a you. That is a good usp because they always say, what if it doesn't work for me? Because their mindset could be a bit low. What if it doesn't work for me? I don't see myself as a million dollar coach. And you're like, that's okay because you've already qualified them, that you wouldn't take them as a client if they didn't have it in them. Correct. So y' all know, you know they're gonna be able to do it. They're not there yet, but you know you're gonna get them there. Right. Like for instance, I won't take clients that I can see that their mindset is just so shot, God bless them that even we, we have a mindset coach and a healer on my team. Okay. Even with that, because I realized people need that. I'm like, no, I don't think this person is going to be. I think the mindset is. So I won't take them.

[Kayvon K]

Yeah, right.

[John]

Yeah.

[Kayvon K]

So let's, let's, let's. Because listeners are hearing and I'm on. I'm picking up everything you're putting down, but I think we need to stop and just break that down a little bit. What are we talking here? I'm going to talk about it as in this emotional awareness. There are people and people ask me, what makes a really good salesperson? Is it their hard work? Is there a mind determining? It's their level of emotional awareness and consciousness. If it's low, horrible. If it's high, powerful is the same way as business owners starting out. Business owners stuck at 100 or wherever, they're stuck at their conscious level is what I said kind of earlier is stuck with their identity. Now. What I love what you said is. And I true this. There are people, unfortunate, unfortunately, this is very unfortunate that are emotionally at such a low level. No matter what we do, even if we give them all the skills and we give them the exact tools, they will find a way. It's my podcast, so I can say this. They will find a way to it up, either directly or indirectly, subconsciously or consciously, because there's too much. I don't want to use the word, vague word, but there's too much trauma that happened and they haven't done that work first, and they got to go do that work before they ever go build. So I just want to make sure people understand that because we aren't psych.

[John]

You know, some people have come in and they try. We have a great mindset coach. And some people have come in and asked to see her every week like, it's a psychologist. And I'm like, whoa, we are not psychologists. You get in trouble for that. I said, we are not psychologists. She is not a psychologist. We are not licensed psychologists. No, you can't have a call every week about your emotional problems because we are business coaches. Right. There's a support there. But then it's been. I'm like, no, no, no, no, no. We cannot do that because now they're trying to make us shrinks. This has happened a few times in my program because we're so good at that, at the emotional support. And I'm like, we're too good at that. Oh, she's changed my life. Can I just. You mean like, no, no, no, no, no. Go hire somebody. Yeah. And she'd be telling them, go hire. So there's that confusion now.

[Kayvon K]

I have to say, go hire a professional.

[John]

There was a time in my life where I was just too low traumatized, you get it? However. And I knew I wasn't at a level like to, you know, be a million dollar coach at that point, but I still did something, I still operated and I just fought through and I dragged my fears behind me. But most people cannot do that. So you don't have to go fix yourself, folks. You just have to say, will I just take a step forward and drag my fears behind me if I agree to do that? Sure. We can work together. Make sense. There you go. Okay.

[Kayvon K]

Love it.

[John]

So Kayvon, do you want me to get through this to get your offer? And then we can always book a call privately and I'll go, we'll go forward. Okay, so here's the deal.

[Kayvon K]

Yeah, yeah, let's do it.

[John]

You gotta have it that it's not sounding like every single offer. And you gotta realize, you know that offer of that other person, you gotta be able to nicely punch holes in that offer. Okay? You won't mention names, there are other people that offer this. But this is what we're doing differently. I'm telling you how to sell it now, okay? And I always say, I, I don't say, oh, there's this other coach. I say, you know, I've heard about an offer like this. And I say, really? Do, do they actually have this? Oh, no, no, they don't have that. I'm like, well then it's not the same offer, is it? Like I have now? I don't know if you want to do this, but I'm going to tell you how to make this really irresistible. You ready? Unlimited one on one coaching. As much as they need. The key word not want, need. Okay, now I'm going to give you a secret here. We have such great coaching that goes on in the group. I have me, we have four, me and four, three other coaches. Okay? And they're all doing something different. Like we have a heart based sales coach. We teach heart based sales. Very different style of selling because that's just who I am. We have a content and copy coach that used to run Universal Studios video content department. So now I got the content, of course. I touch on that a lot myself. We got the sales, of course. I, I coach on that. You know, in my session. We've got also a mindset coach who's also a Theta healer. So we have. And then we also have my head coach does a planning session every week. So we've got all this Stuff dialed in. Okay. That and I do a one and a half hour masterclass every single week. So we turn up really strongly. We have this agreement that my clients get as much one on one as they need. Guess what? They don't need that much. Because we do such a great job with the group. In fact, we will sometimes reach out and say, hey, are you sure you don't need a call? Who needs a call? Because sometimes I'm like, hey, I haven't heard from that person who book a call. I will actually encourage them because my goal is not to make money and sort of hide from my clients like most people do. You know that thing of let's, let's and, and your competitor does do that. I know that it's like, oh, we got all this, but we hope you aren't going to use it. And it's sort of this energy of hiding from the clients and sort of sending them away to do hard tasks. It's like that. Just go build an email list. Really? That's going to take a year. By that time you're out of the program. Right? There's been a lot of.

[Kayvon K]

Yeah, yeah, yeah.

[John]

There's been a lot of extremely bad behavior with coaching companies. And by the way, another coaching company that was complained about by hundreds and hundreds and hundreds and hundreds and hundreds of people, they were also sued. Sued. Okay. That wasn't a surprise to me because so many people complained about them. Okay. That was. I was in one of their programs when I first got online and the energy was, you're here, you've paid us now please just go. It's like, what you want help? It was really very, very kind of weird feeling because it was like, wow, I'm in the army now. And it's like, go do that. And you know, and I was like, well, I need some help. It was almost impossible to get somebody on a phone. Like I had to beg and beg and beg and beg and beg for like three weeks to get a 20 minute phone call with one of their assistant coaches that didn't know anything. And I was like, wow, this is really. But I was successful because I make lemonade out of lemons. Move on though. How do you get a great offer? You offer something nobody else is offering. I know your face paled for a second, but can you imagine if you said it's as much one on one as you need. They won't need a lot if the group coaching is outstanding and also if they can ask questions in the Facebook group whenever they want and somebody is actually answering those. Makes sense. So now you have high support in the Facebook group. You have high support and excellent coaches that know what they're doing, and your team does. Okay. High support and very quick answering. Quick answering of questions. And I have something that just puts it over the top. You want to hear my secret one? People can also text me. Just a minute. People text me. I'm just going to show you. Trying to get to it on Facebook messenger whenever they want. Okay. So actually there's. Yeah, there's somebody asking a question.

[Kayvon K]

So basically it sounds like the offers. I'll tell you what, it is fully accessible. But I. I have to be honest. I have to. I'm not trying to push back. I have to be honest with you personally, because I think it's great. People see the real. The realness behind these is I'm still not seeing the sexy yet because I've seen all those offers, like unlimited. Remember back in the day. Oh, no, no, no.

[John]

But what I'm saying is extra. No, it's an extra thing because people, you know this, they're at night going, oh, my gosh, I need to ask a question. I can't book a call with Sean right now. I can't wait for that call. Help. Okay? Help. And it's great because it's just. It saves so much booking of. Of coaching calls, actually. And by the way, absolutely.

[Kayvon K]

Like, this is not.

[John]

My phone is not blowing up. It's not blowing up. Okay. It's.

[Kayvon K]

It's.

[John]

Yeah.

[Kayvon K]

And you. Here's what we do know. You and I both know. You're right. I do know this because I've been in these. They don't use.

[John]

Not all the time.

[Kayvon K]

They don't. They don't. Actually, I'll give you. Give you an example. In the company we built from 0 to 38 million, part of the inner circle was we had something called the bat phone. And it was a red phone that we showed them. It was red. It was literally a red phone. And we said, whenever you're in distress, like, this is a 24. 7 phone. You call this phone. But you only get access to this phone if you're an X. Right. You know how many calls we got? We had. And just so you know, we had 10,000.

[John]

10,000. Okay. I know why that didn't happen. Because it's scary. It's an emergency. I'm just saying. I'm just saying, my clients. It's not an emergency. Hey, John, quick question. I don't want to book a call for this.

[Kayvon K]

Yeah, yeah, no, I just, I. What I was trying to say is I wasn't actually going against what you're saying. I was going with very, very, like Biophra.

[John]

Very, very different contract emergency, I'm afraid. I don't want to bug them. It's not an emergency. So now the thing is, you don't have to have the all, all you want coaching, but when you say that, they're like, whoa, you mean I can book as many calls as I want? Because as want they might want to be, you know, getting on a call every day to waste your time. No, it's as much as you need. And they're like, oh, I get it. Because I need. Because I have something that there's a difference between want. So that's. Now that's an. The offer needs a little bit more help. So. Because we, we have to figure out exactly what those coaches are doing. How many, duh, blah, blah, blah, how many sessions. But this is a great offer to offer coaches who are not million dollar coaches already. You're actually saying, I'm going to make you a million dollar coach if you keep doing your a hundred K every month. What are they going to be? A million dollar coach. Got it. And then if they want to stay in an extra six months, then they can stay in. You re resell. Okay, but, but the thing is, you have to get them to the 100k in the 6 months or they'll be in there. But it's no big deal. It's mostly group, so who cares, right? Mostly group. Now the other thing is bonuses. You gotta think of two juicy bonuses. And I don't mean I'm gonna give you an ebook or I'm gonna send you my book or I'm gonna do something that we know is a bogus bonus. And I have this thing people do, what's called a bogus bonus. It's not a bonus. They're pulling something out from their program they were gonna give them anyway and they're taking it out and calling it a bonus. And a lot of clients I've had and I said, wait a minute, were they going to get that anyway? Oh yeah. I said, that is not a bonus. That is dis. That's not honest. That's not a bonus. That's you pulling out something they were going to get anyway and calling it a bonus. What is something highly valuable. It could be a fantastic book they need to read. Okay? Like Psycho Cybernetics. That's a good bonus. Or an extra session of something that they would not have gotten. Okay. Like an extra something. Okay. That's you never would have gotten. And you can also offer more time in the program as a bonus. You can say, hey, I'm going to give you an extra month. It's going to be a seven month program in certain cases.

[Kayvon K]

Yeah.

[John]

People like getting extra time. So you now have the good bones of a very good offer. Because the offer is we will get you to 100k months within six months. Okay. That just means 100k month, by the way, Kayvon. So you have six months. Can you do that? Can you get people to 100k in six months?

[Kayvon K]

Okay, well that's like the right person.

[John]

You're not going to. Yeah, if it's a bit. Right. So we're not. We're good. Okay. So this is a great offer. It's an amazing offer because you're basically saying we're going to get to you to at least 100k month in six months. That.

[Kayvon K]

So what do you think the price should be?

[John]

Well, I think that you could. Well, I mean if you charge, I mean if it's 10k, that's a no brainer because you're 10xing. Oh wait, it's 10k because you're 10xing?

[Kayvon K]

Well, yeah, I would say 10k. Yeah. 10x 10k. So 10.

[John]

I mean they're gonna make more because they're gonna not go from zero and get 100k a month. They're actually gonna get more.

[Kayvon K]

No, they're going to make way more than that.

[John]

Maybe not. Because you know, some people don't make any money and then they all of a sudden make 50 and. But what we do know, it's more than 10xing, by the way. It's more than 10xing. Because if they're going to get 100k month, they're also going to make other money hopefully, you know, in the five months. So you're, you're actually.

[Kayvon K]

Well, the terms and condition is is we're going to 10x your investment. Right.

[John]

And if you, there you go. You do 10x or more. Because it's a first, not 100k total. It's their first 100k month. Makes sense. So this is an amazing offer. It's an incredible offer actually for 10k. Amazing. When you start to sell it, then you can raise your prices. But for now, 10k for that. However. Are they going to run ads?

[Kayvon K]

Yeah.

[John]

Are you? No, you're going to show them how to run ads.

[Kayvon K]

To get to 100k ideally. Ideally. Not ideally, they're running ads. I'm going to make sure that.

[John]

Okay, so then this is a, then you have a market that is a bit different. They're already running ads and you're going to fix those. That's even better.

[Kayvon K]

Yeah, like I'm art. Yeah, like I don't, I'm not going brand new. Like they don't even know how to run ads. I'm telling you. Like, that's not like there's way too many coaches out there doing.

[John]

No, actually that's my market. I don't run ads. Okay, so now we're good. Now we've gotten clearer. This is not the same market as me. This is people that are already running ads but are not at 100k months yet, right?

[Kayvon K]

Yeah. Like I said, they're like these people are at least minimum. You're doing minimum.

[John]

Okay, then that is, then that is your market with your salespeople. You're going to go after those people and you're going to target those people. Right. With your marketing and all, all your stuff, right?

[Kayvon K]

Yeah.

[John]

Okay. I love it. We're very, very focused now. The avatar is clients, coaches that are at 50k months minimum who are already running ads. Boom. That's it. I love it. And that's 10k. And when you start to sell, you charge more later. There you go. So then you, the work that you are doing is you have closers. The work that you're personally doing is you're just turning up for the coaching call every week. You, your other people are turning up. So you're not doing that. And you know, if you want to really be good, you make yourself available for them to text you. That is very premium, primo and it adds a lot to the offer that they have access to. Cave on why we have four minutes left. I'll tell you why. When people hear that I'm a multi million dollar coach and I'm like, hey. And sometimes I'll say, here's my cell phone. When they're like, want to ask questions before they sign up? They're like, you're giving me your cell phone? Yeah, sure. They're like, wow, that accessibility is unheard of. So I'm showing you how to be a rock star by being like me. People like, wow, you're telling me, John, I can text you and not your assistant, not your va, not no, me, me. They're like, wow, I've never ever met a coach that's a multi million dollar coach that goes anywhere near their clients. Okay, so what is that?

[Kayvon K]

It's Crazy, isn't it? Crazy in itself.

[John]

And they're like, I don't want to talk to you. Yeah, how.

[Kayvon K]

How shameful is that?

[John]

They're too. They're too busy making the money and churning and, you know, like, doing all the things that you're helping them to do, actually. But they've lost their humanity in it, and it's become that. They come in and they get the closer and they never see the coach. And then they'll get a wisp of the coach on a group call and maybe ask a question if there's enough space because there's thousands of people on there. And, and it's like, well, I'm in that person's coaching program, but I've never actually spoken to them, like, wow, now this is why I've kept mine smaller and more, like, manageable, because I actually want to coach people. And I actually worked out that my profits are way higher than some of those coaches that are making a million dollars a month.

[Kayvon K]

Oh, and I'm, I, I again, another question. This is good. Not question, statement that everybody who's listening, if you're there in a coach or thinking about it, does not matter how much top money you make. It's such a van in our world, like, and I say the online world, it's such a vanity number. They're all vanity. They're all revenue. Revenue. No one cares about revenue. I care about your profit. And you said that at the beginning. How much profit? And I loved it because I can say, hey, yeah, we've done $4 million a month, but we spent $3 million a month on ads. And I spent another half a million dollars a month with my team and this. So actually, I made $4 million, but I only made 100 grand this month. Okay, well, why not make a million dollars and make $500,000?

[John]

Yes.

[Kayvon K]

Way less.

[John]

Exactly.

[Kayvon K]

Way less problems.

[John]

Exactly. Lifestyle. You said it. The lifestyle. I have a tiny team.

[Kayvon K]

Yeah. When a business sells, they don't look at the revenue. They look at ebitda.

[John]

I have a tiny.

[Kayvon K]

That's what they sell.

[John]

I'm not against ads, but, you know the ads thing? I did spend 100k once testing ads, and I'm like, these did not work. I got clients. They were the worst clients. They were make money online kind of people. I was like, oh, my gosh. And a lot. All of them, all of them canceled their contract except for one. Okay. And that was my Instaguy. But he came in and he didn't do the work, but at least he didn't cancel the contract. He paid up front, then didn't do the work. So the point is, you're better off having a smaller business with higher profits and sanity and not overworking than spending millions on ads where it's such low profit. It's all this management and there's a. There's a balance to you.

[Kayvon K]

I totally. I couldn't agree with you more.

[John]

Right, Great. Well, Kevon, this has been amazing. We should book another call if you want more help with that. This is what I do.

[Kayvon K]

Yeah, yeah, I agree. I agree. Where? Tell them again. Anyone that I'm sure there's people like.

[John]

Ah, right on my website. Jean J E A N N E O M L o [e-mail] and you know, Kayvon, you're going to put that in the. The. And we also have the reviews page. Make sure you put the reviews page and they can book a call on there. And I will take that phone call myself because I'm doing my own sales still.

[Kayvon K]

So this was a special episode. It wasn't the pitch Me episode. It was the show me episode. And I just want to say thanks so much for showing us your expertise, your knowledge, and if I would say, if I summed it up, if there's anything anyone got out of this is the last thing we just talked about. You're better off having a profitable business that is smaller with sanity than having a vanity business.

[John]

Right. That's chaos. Agree. I agree. Thank you, Kayvon.

[Kayvon K]

And you've just listened to Pitch Me with Kayvon K, the podcast where sales are redefined, objections are destroyed, and high ticket closers are born. Want to take your pitch to the next level? Subscribe now, leave a review and join the Pitch Me community. And if you're brave enough to pitch live on this show, you head over to www.pitchmepodcast.com and apply today. Until next time, keep pitching, keep closing and keep connecting.