Pitch Me Podcast: How to Build a $10K Offer in 10 Minutes

Host: Kayvon Kay
Guest: John (Guest Offer Creation Specialist)
Date: September 2, 2025

Overview

In this episode, host Kayvon Kay brings on John, an expert in high-ticket offers, to break down—step-by-step and in real time—how to craft an irresistible $10,000 offer in just 10 minutes. Instead of talking theory, they build a high-ticket offer for Kayvon’s own business, dissecting models, pricing, mindsets, and pitfalls. The episode teems with actionable advice, blunt truths about agency burnout, and the fundamentals separating mediocre from million-dollar offers.

Key Discussion Points & Insights

1. The Real Reason Your Sales System Fails (00:00–04:31)

• Kayvon: Most agencies focus on “systems” or “closers,” missing that their true bottleneck is the offer itself, not copy or funnels.
  • Quote: “You can have the fanciest funnels, the most integrated systems...if the offer is off, it still doesn't work.” (01:00)
• Real life: Kayvon describes burnout as a DFY (done-for-you) agency owner—heavy effort, small margins, clients taking IP in-house post-build.

2. What High-Value Clients Actually Want (04:31–09:42)

• John: Questions Kayvon about what clients truly need—clarifies avatar as established coaches, consultants ($50-100k+/mo).
• Key Promise: Don’t sell “scaling,” sell concrete deliverables:
  • Kayvon: “If they invest 10k, I’m going to find you 100k...I’ll 10x your investment in 30 days, without getting more leads.” (08:00)

3. Building Versus Delivering – The Consultant’s Escape Plan (09:42–14:56)

• Kayvon seeks to move away from hands-on execution toward architect role, packaging his expertise at scale.
• John: Reframes: Transition away from “done-for-you” by restructuring service delivery and leveraging team knowledge in a more scalable coaching/consulting format.
• Kayvon: “How can I be the architect instead of the labor?” (04:36)
• Both stress necessity of actually selling your own service before building a sales team.

4. Sales Myths & Truths: Why Closer-Only Solutions Fail (10:41–15:46)

• Kayvon: “Bringing in one hotshot salesperson will not save your business. The best closer for your offer should be you… at least for the first 20-30 deals.” (12:59)
• John: “Your offer sucks!”—most coaches misdiagnose sales failures, blaming people not process.

5. Offer Audit: Case Study Trenches (15:46–21:45)

• Candid breakdown of real client mistakes:
  • Example: Wrong offer sold to wrong audience (manifestation/mindset instead of high-stakes help), leading to refunds and inconsistent results.
• Lesson: Understand what your market actually needs and sell them that, not what you wish they needed.

6. Extracting Yourself from Done-for-You (21:45–24:19)

• Kayvon: Transitioning out of DFY—holding only three managed clients, seeking a scalable model.
• John: Walks through mapping each function in Kayvon’s business; repurpose current key team members as “coaches” instead of service providers, saving time/energy on training.

7. Designing the Group Coaching/Consulting Offer (24:19–29:29)

• John’s Offer Architecture:
  • Format: Six-month group coaching with 1:1 audits upfront, continued group calls, and limited 1:1 support.
  • Promise: “We’ll help you build to $100k months and beyond.” Make the goal achievable and credible.
  • Important: Must differentiate against other similar-sounding market offers with real support and stronger outcomes.
• Quote: “What makes an offer great is it’s better than all the other ones out there.” (29:06)

8. The No Guarantee, Results-Based Approach (29:29–34:10)

• John: No “guarantees”—instead, include a contractual agreement: If client doesn’t reach $100k/month in six months (provided they do the work), they remain in the program at no extra charge until they get there.
  • Quote: “It’s not a guarantee. It’s a term of service: you stay until you hit $100k/month—as long as you do the work.” (33:06)
  • Kayvon: “There’s ways to absolutely guarantee—without saying 'guarantee'—a result.” (31:15)

9. Avatar & Offer Clarity (48:46–50:21)

• Clear target: Coaches/consultants already doing $50–100k per month, running ads, looking to add the systems/sales sophistication to break $100k months quickly.
  • John: “Avatar is clients/coaches doing $50k a month, already running ads. Boom. That’s it.” (48:59)

10. Creating Standout, Sexy Bonuses & Structure (43:36–46:23)

• John: Don’t use “bogus bonuses”—deliver something unexpected and highly valuable (e.g., a key mastermind, a proprietary tool, extended support).
• The secret sauce: Real accessibility (text, high-touch support), extras like “bonus month,” or an advanced network/community.

11. Profit Versus Revenue – The Ultimate $10k Offer Lesson (51:12–52:48)

• Kayvon: “Revenue is a vanity metric in our world. I care about your profit.”
• Both agree: A smaller, more profitable business trumps a high-revenue, high-churn, high-stress monster any day.
  • Quote: “Better off having a profitable business that’s smaller with sanity than a vanity business that’s chaos.” (53:27)

Notable Quotes & Memorable Moments

• [01:00] Kayvon: “You can have the fanciest funnels...if the offer is off, it still doesn’t work.”
• [08:00] Kayvon: “If they invest 10k, I’m going to 10x your investment in 30 days without getting more leads.”
• [12:59] Kayvon: “Bringing in one hotshot salesperson will not save your business. The best closer for your offer should be you.”
• [29:06] John: “What makes an offer great is it’s better than all the other ones out there.”
• [33:06] John: “It’s not a guarantee. It’s a term of service: you stay until you hit $100k/month—as long as you do the work.”
• [43:36] John: “Don’t call it a bonus if they were going to get it anyway. That’s not honest.”
• [51:12] Kayvon: “Revenue is a vanity metric in our world. I care about your profit.”
• [53:27] Kayvon: “Better off having a profitable business that’s smaller with sanity than a vanity business that’s chaos.”

Timestamps for Key Segments

• [00:00] — Episode intro, offer importance vs. systems
• [04:31] — Kayvon’s agency burnout, moving away from DFY
• [08:00] — Core offer promise: 10x ROI in 30 days
• [10:41] — The “closer” myth in sales teams
• [14:56] — Bad offers and real client case studies
• [21:57] — Kayvon’s transition strategy, repurposing team
• [24:19] — New offer structure: group and 1:1, six months
• [29:29] — Offer “enforcement” via service agreements, no illegal guarantees
• [43:36] — Bonus structure, real vs. fake bonuses
• [51:12] — Revenue vs. profit in coaching/consulting business models
• [53:27] — Final summary, mental health and business sanity

Tone and Takeaway

Unfiltered, high-energy, and intensely actionable. Kayvon and John cut through common industry BS, reveal the dangers of “vanity” metrics, and build a genuinely lucrative, scalable $10K coaching offer in real time. Expect equal parts brutal honesty, empathy for seller burnout, and step-by-step frameworks you can swipe for your own high-ticket pivot.

If you want to pitch live or apply these strategies, visit pitchmepodcast.com.