
Hosted by Mia Moran · EN

“When I halved my calendar, we doubled our business.” –Hanna HermansonSick of the marketing bro energy that doesn’t work with your energy? I’m really excited to talk with Hanna Hermanson, the founder of Feminine Marketing Boutique, about the difference between masculine and feminine energy in marketing.What if instead of asking people to buy, you invited them in? What if marketing were less pushing yourself to do uncomfortable things and more about collaborative action?It doesn’t mean you don’t need structure. Hanna shows us how to be creative, be in flow, and have a cohesive message around our marketing.We talk about: The importance of building relationships Asking better questions than what time to post on InstagramHow to build consistencyLooking at where your last 10 clients came from and doing more of what attracted themHow to test/get familiar with your intuition (and how Human Design can help)Creating spaciousness by letting go of roles, clients, or other things that aren’t a hell yesABOUT HANNAHanna Hermanson is the CEO and founder of the Feminine Marketing Boutique, helping women-led businesses scale beyond 6-figures, using a feminine marketing strategy that hinges on the principles of collaboration, connection, and relationship-building. Hanna is the host of The Feminine Marketing Show, and is currently “walking the walk” as a lifestyle entrepreneur, living in Merida, Mexico.LINKShttps://www.linkedin.com/in/hannahermanson/Hanna’s newsletter dfycopywriting.org/free https://www.instagram.com/hannahermanson_/DOABLE CHANGESAt the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action. Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it. Here are three Doable Changes from this conversation:DO MORE OF WHAT WORKS. Take a look at your last ten clients. What attracted them to you? What worked to get them as clients? Are you currently doing that in your business? Could you do more of that?IS THIS A HELL YES? For everything you do this week, ask: Is this a hell yes? Or Does this light me up? Use the answers to make decisions about what you are doing short term — and what you can step away from long-term.MAKE MORE WHITE SPACE. We all need white space (or as we call it in FLOW, gold space). This isn’t time scheduled to do something, but it is time held open for what we want and need in the moment. It could be rest or going to Costco in the middle of the day or taking a walk outside. You can create white space by scheduling it and holding it ope, cutting things that are not a hell yes, or getting up earlier. We recommend one of the first two.

In this solo episode, I’m taking you behind the scenes of a big shift I’ve been feeling—personally and professionally. After a season of intentional coasting, I’m stepping back into growth mode in a whole new way. I’m sharing what’s changing in my business, how I’m redefining balance in midlife, and why now feels like the right time to go all in. If you're craving aligned action and love a good behind-the-scenes look at how a business grows, this one’s for you.

In this unscripted, unedited episode, I go rogue (no intro music, no team!) to share something I felt called to say out loud. If you've been feeling the swirl—the overwhelm, the heaviness, the chaos of the world right now—this episode is for you.I’m sharing how I’ve been navigating this moment as a mom, a coach, a woman approaching 50, and a leader in this community—and why I created Practice What You Preach Week.This isn’t just for entrepreneurs (though I definitely had you in mind)—it’s for any woman feeling out of alignment with the wisdom she shares with others. Whether it’s in your business, your home, or your relationships, this is a space to pause, reset, and walk your talk.We’ll dive into what it means to show up with integrity and alignment, even when the world feels upside down—and how doing so can ripple into everything from your marketing to your motherhood to your energy.If you’ve ever felt like the shoemaker with no shoes, this week is for you.If you’ve been consumed by the swirl and want a way out, this week is for you.If you’re ready to take aligned action again, this week is for you.Join us at: plansimple.com/challenge

“We may be coming to the end of our reproductive cycles and our function as reproducers, but we still have brains, we still have bodies, we still have metabolism to maintain.” –Kate WellsWho’s seeing changes throughout their body as they go through perimenopause or enter menopause? I got so much out of this conversation with Kate Wells, owner of Parlor Games, a company focused on products and education to support women in menopause and perimenopause. Kate was a teacher in her previous life, and I learned so much from her.Kate introduces us to 5 hormones we need to be paying attention to at this stage of life: estrogen, progesterone, testosterone, DHEA, and cortisol. We talk about the role of each and what we can do to promote health around each.Perimenopause and menopause can be confusing. Let’s shed some light on it.We talk about: Why stress can impact us so much at this time of lifeWhat causes symptoms like bloating and breast tendernessThe reason you are ready to fly off the handle for the littlest thingWhat’s natural and normal — and why that may not be optimalHow many things hormones like estrogen and progesterone do in our bodiesWhy it’s so hard to find a provider who knows about perimenopauseABOUT KATEKate Wells is a hormone expert and true biochem nerd who has been educating practitioners about hormones for many years. Starting out as a High School science teacher, and then pivoting to the business world, Kate knew she wanted to combine her passions for science and business and found the perfect match in leadership roles at labs specializing in hormone testing and hormone formulation. Kate is the author of A Forecast for Health: Understanding Your Potential for Lifelong Wellness and is the CEO and co-founder of Parlor Games LLC. Kate holds a BS, MBA, and has completed a Fellowship in Herbal Medicine. Kate and her team at Parlor Games are on a mission to save the world one vagina at a time by continuing to educate women and health practitioners on the role of hormones in optimal longevity.LINKSWebsite: https://www.parlor-games.com/Social Media:https://www.instagram.com/parlorgamesfun/https://www.facebook.com/myparlorgameshttps://www.linkedin.com/company/parlor-games/https://www.linkedin.com/in/katewellsmba/DOABLE CHANGESAt the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is where change happens.Even though we want big change, it’s really little things done over and over that make the difference. So pick a doable thing. Put it in your calendar. Weave it through your days for a week and then move on to the next one. It will have a snowball effect.Here are three Doable Changes from this conversation:KNOW YOUR HORMONES. Learn about the various hormones that are shifting in perimenopause and the effects they have. Too often we just hear about estrogen, but you also want to know about progesterone, testosterone, DHEA, and cortisol.LEARN ABOUT HORMONE THERAPY. Not all health providers understand current beliefs about the safety of hormone therapy. Take some time to educate yourself about the benefits and risks.PUSH BACK ON NATURAL AND NORMAL. Just because something is natural and normal, doesn’t mean it is optimal. Many things we are told we just have to accept and deal with as women could be better. Start by identifying what’s different in your body that isn’t working for you.

“It's never too late, and you're never too old to do anything.” –Fiona LambertWe don’t have to become invisible as we age. We don’t have to gain weight, lose fitness, slow down or stall out. What if you could be in the best shape of your life at 60?Fiona Lambert, author of Invincible Not Invisible, set herself that goal just nine weeks before turning 60. I love her energy and the belief that it’s not too late and you aren’t too old. I got inspired to transform my health again before my 50th birthday.Fiona believes in having a purpose driving you and 21 day habit resets. And like we do in FLOW, she believes in 90-day goals and lifestyle changes made up of consistent small changes. Can’t imagine changing your diet or finding time to exercise? Listen in for how she did it — and check out our Doable Changes to start your own wellness shift at any age.We talk about: Breaking stereotypes about our ideas of wellness, fitness, and what’s happening in our bodies as we ageHaving a purpose and deadline for an end goalThe power of HIIT training for transforming your body and fitness — even when you don’t have a lot of timeThe challenges of making a change like giving up sugar or alcohol — and how the challenge diminishes with time as it becomes your normShifting to more protein and less carbs as you age — and stocking your fridge with foods that fit your goalsFiona’s 5 Ps—Purpose, planning and preparation, perseverance, people to support you, and positivityABOUT FIONAJust nine weeks before her 60th birthday, successful fashion businesswoman Fiona Lambert decided to get into the best shape of her life consciously exercising more and being mindful of her diet.By cutting out alcohol and eating more protein than carbohydrate, she lost weight, gained muscle, and more importantly, she was sleeping better, feeling confident and full of energy, laughing in the face of the common presumption that we slow down as we get older.Through Fiona’s personal story of being a senior executive at major UK fashion brands over 35 years, mothering two children, working up from a designer and going on to successfully transform brands in the industry for years, she's a fearless entrepreneur and has now used her passion and energy to become a fitness idol and author. Fiona’s new book, Invincible Not Invisible, proves you don't need to feel invisible in later life and shares her message that it is never too late to get into the best shape of your life. Drawing on her own experiences and business background, she provides practical insights, effective strategies, and actionable tips for anyone looking to achieve their best shape and reclaim their vitality, irrespective of age.LINKSInstagram: https://www.instagram.com/fionalambertofficialLinkedIn: www.linkedin.com/in/fiona-lambert1DOABLE CHANGESAt the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action. Sometimes action gets a bad rap. You can be kind to yourself. You can practice being AND doing, but for change to happen you have to take steps. The way we take care of ourselves is making the steps doable and focusing on one thing at a time. We take time to integrate the change and then move on to the next one. And don’t forget — having a bad day doesn’t mean you are done! Pick a Doable Change that resonates with you the most to start from. Here are three Doable changes that we chose from this conversation. TRY HIIT WORKOUTS. HIIT workouts are high intensity interval training. HIIT workouts can help you lose weight and boost your metabolism. You can do them at a gym, with a personal trainer, or even at home. Book a session with a trainer, sign up for a class, or find a HIIT workout video online. Start with 15 minutes to start your day. See how it feels.MAKE HEALTHY SNACKING EASY. Fill your fridge with foods that are better for you to snack on. Include veggies and foods high in protein and fiber. Watch out for extra or expected sugars. Have veggies cut or of snacking size to make it easy for you to eat the foods you want to be eating.FOCUS ON ONE OF THE Ps. Fiona lists these 5 Ps as part of her plan: purpose, planning and preparation, perseverance, people to support you, and positivity. Pick one to focus on this until you feel like it is set. Then pick another P.

“Health is a lifelong process. But when you start thinking, okay, if I loved my body, if I truly loved my body, how would I treat it?”–Sarah HaasA lot of times women raise their hand for weight loss, because it's how we've been conditioned to react to the health world, but what if we actually focused on health?So many of us have negative self-image. We’re used to zeroing on our perceived flaws, but what if we focused on how amazing our bodies are? What if we focused on the little shifts we can make that make us feel amazing?I’m diving into that with Sarah Haas, integrative nutrition health coach, weight loss & diabetes expert, certified personal trainer, and speaker, who is taking a stand for women’s health.We talk about: Taking stock of what you want the second half of your life to be likeCultivating the feeling of enoughness and love How we project ideas about weight and body image onto our kids … even if we don’t talk about itChanging out of a punish, restrict, deprive mindset to focus on what you need, protein, vitamins, rest, movement, down time … Making a 1% improvement a week adds up to 52% change in health over a yearFocusing on taking care of our bodies in perimenopause/menopause and pushing back on the idea that it’s all downhill from hereABOUT SARAHLINKShttps://sarahhaaswellness.com/https://www.instagram.com/sarahhaaswellness/Boss Body podcastDOABLE CHANGESAt the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is how change happens.Often we feel like our actions have to be huge to match the bigness of our desires, but we have seen over and over and over again that the little things add up. Instead of going all in, in ways that are not sustainable, you can stack up a series of Doable Changes that build to that big change that you crave. This is the 1% change we talked about. Choose one Doable Change that really resonates with you this week and really make it part of your life. Here are Three Doable Changes from this conversation:CULTIVATE A FEELING OF ENOUGHNESS. Instead of trying to change yourself, start by loving yourself and feeling like you are enough. Start each day by repeating I am enough or another loving saying.Throughout the day ask yourself: I loved my body, if I truly loved my body, how would I treat it?MAKE A LIST OF WHAT YOU NEED. Too often when we think about health, we think of the things we can’t have or focus on things we have to push to do. Make a list of all the things you need to take care of your body. Here’s a start: protein, vegetables, movement, rest … keep going.FOCUS ON 1% IMPROVEMENT. Pick one thing from your list of what you need and focus on weaving it into your week. Remember, you aren’t aiming for perfection, just a 1% change. Maybe you add one more veggie to a meal or make sure you start your day with water or set a timer to take your supplements.

“Being able to really prioritize yourself and your health is going to give you the ability to show up as your best self.” –Jillian GreavesYour body is waving the white flag — fatigue, digestive issues, thinning hair, anxiety … Are you paying attention? You wouldn’t be the only one too busy taking care of kids and parents and a business to tend to your own health.But it’s time to shift our priorities. Functional Dietitian and Women's health specialist Jillian Greaves explains small, slow sustainable changes can have ripple effects — and why it’s essential for entrepreneurs to prioritize health.We start with food. That doesn’t have to mean elimination diets or restrictive plans. Nutrition doesn’t have to be complicated, which is important when you feel like you can’t do one more thing. And the good news is, you’ll start to notice some differences in energy and mood — and maybe other symptoms — pretty quickly.We talk about: Make slow, deliberate but sustainable changes based on the why, not simply on suppressing symptomsStarting with food, especially eating for blood sugar regulation, including breakfast ideasEliminating decision fatigue around eating without losing joyThe effects of chronic stress in our own lives and in the world around usCreating pockets for restoration of your nervous systemChanges in perimenopause being one more way your body is talking that you should listen toABOUT JILLIANJillian Greaves is a Functional Dietitian and Women's health specialist, the owner of the private practice Jillian Greaves Functional Nutrition & Wellness, and the creator of the PCOS Root Reversal Program. Jillian provides comprehensive nutrition and lifestyle counseling to women, with a special emphasis on PCOS, hormone balance, and digestive health. Jillian and her team help women identify and address the root causes of their hormone and digestive symptoms using advanced lab testing, personalized nutrition, and supportive lifestyle therapies as the first line of intervention. It's her mission to empower women to take back control of their health, reclaim their confidence, and to experience life at its fullest potential.LINKSWebsite: https://jilliangreaves.com/Instagram: https://www.instagram.com/jilliangreavesrd/DOABLE CHANGESAt the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is how change happens.Often we feel like our actions have to be huge to match the bigness of our desires, but we have seen over and over and over again that the little things add up. By stacking up a series of Doable Changes, you will create that big change that you crave. Choose the one that really resonates with you this week and really make it part of your life. Here are 3 Doable Changes from this conversation:LISTEN TO YOUR BODY. Start by listening to your body. It’s easy to ignore what it is trying to say because you think you don’t have time to deal with it, but what if you started paying attention. Notice your energy throughout the day. Notice your mood or anxiety. Notice changes in your skin, hair, weight. Not to judge, just for information.START WITH BREAKFAST. Start your day with a breakfast that includes some protein (and ideally some veggies). Eating to maintain balanced blood sugar starts in the morning and can affect your mood and energy. It doesn’t have to be complicated. You can batch cook a frittata to heat up through the week or try yogurt with nuts and berries. And take time to eat before you rush out the door.CREATE A POCKET OF CALM. Take time to reset your nervous system. There are many ways to do this, but a few minutes of breathwork can make a big difference. Try to work these in throughout the day. Consider a few breaths before each meal.