In Episode 3 of the Plantscape Business School Podcast, Brad Miller introduces the second half of his framework:

Your Best Work, The Best Way.

Episode 2 focused on Your Best Work — identifying your ideal plantscape client and designing your business around serving the best 20% of customers.

This episode focuses on the next step: The Best Way.

The best way is about innovation — constantly improving how your company serves its best clients.

Brad introduces a concept you'll hear often at Plantscape Business School: Force Multipliers.

A force multiplier is an action that produces results far greater than the effort applied. When used intentionally, force multipliers allow a plantscape company to grow faster, operate more efficiently, and deliver a superior client experience.

One of the most powerful force multipliers in business is marketing.

Brad explains why he believes every business should be marketing-led — meaning you intentionally attract your ideal clients instead of accepting whatever business comes your way.

When you know your ideal client and build a marketing system to reach them, you create something powerful: a predictable client acquisition system.

The episode also explores how innovation applies to every part of a plantscape business, including marketing, sales, service and order fulfillment, hiring and staff development, and training systems.

Brad shares a favorite insight from Peter Drucker:

"Because of the nature of business, it has two—and only two—functions: innovation and marketing. Innovation and marketing produce results. Everything else is a cost."

Plantscape Business School exists to help you build a business designed intentionally around your best clients, your best systems, and your best way of serving them.

Simplify Your Business Expand Your Life

Free Resource Mentioned in This Episode:The 7 Systems Every Plantscape Business Must Have

https://www.plantscapebusinessschool.com/