Not all decisions should be handled the same way, and not all people should approach decisions the same way either. That might sound obvious, but most of us have one default mode and we apply it to everything. In this episode I dig into the personal wiring side of decision making -- your certainty quotient (how sure do you need to be before you pull the trigger?), how sensitive you are to social pressure versus your own internal voice, and whether the decision you're facing is even the kind that deserves all that processing. My wife spent 100 hours researching baby monitors. I went to the store and bought the wrong one on purpose. We're both wrong sometimes -- and that's kind of the whole point.

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P.S.: If you like this podcast, you'll probably enjoy seeing Scott present live. If you are interested in having him speak to your organization, you can see the options and schedule time to talk with Scott about your event here: https://scottwozniak.com/speaking/

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Bonus: check out his other podcast (Make Your Brand Legendary): https://plnk.to/make-your-brand-legendary

If you like this podcast you will probably like that one, too. Who knows, you might even like it better! :)

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