I read a lot of books (200+ each year), and I'm often asked for recommendations. In this episode, I share why Negotiating the Impossible by Deepak Malhotra stands out among these exceptional reads.

Malhotra gives some excellent advice on negotiation, and he's earned the right to know what he's talking about. Maybe the things we negotiate in our lives aren't as intense as the geopolitical negotiations Malhotra has been through. But that's all the more reason why his insight can apply to us. Negotiation is all around us, from daily relationships to big business deals. This book is a gamechanger for how you view negotiations, from the big to the small.

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Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (Without Money or Muscle): https://amzn.to/3ySmPwE

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P.S.: If you have a brand, and you want to learn exactly how to transform it into a game-changer in your industry, then Legendary Brands Academy was made with you in mind. The online program will teach you the same exact systems and strategies we've been using to transform brands for the past 20 years. No more wishing things could be different -- no more theorizing without action -- no more saying "that's for other brands, but not for me." With Legendary Brands Academy, everything is designed for you to take action and see transformation in real time. You'll learn the step-by-step systems you can begin to implement today. So if you're ready to see real change, real results, and real Raving Fans for your brand, then you can check out Legendary Brands Academy here: www.LegendaryBrandsAcademy.com

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Ep. 96: Book I Recommend -- Negotiating the Impossible by Deepak Malhotra