Podcast
Podcasting Momentum - The Marketing Flywheel for your Businesss
Hosted by Josh Troche - Pedal Stomper Productions · EN
Welcome to Podcasting Momentum, the show that helps business owners and marketing managers like you get to the heart of what makes a podcast successful. In each episode, we will do a deep dive with fellow podcasters to uncover the real stories behind their shows. We skip the small talk and get straight to the actionable advice that will help you gain traction and build a loyal audience with your podcast.
From the origin story of a show to the technical challenges and strategic pivots along the way, we'll give you an inside look at how real podcasters build momentum. You'll learn how to overcome common mistakes, create engaging content, and turn your podcast into a powerful business asset.
We focus on the topics that matter most, including:
- The Origin Story: Discover why people start their podcast and the specific problem it was designed to solve.
- Overcoming Challenges: You will learn how podcasters navigate technical hurdles, audience growth issues, and even major life changes that could get in the way.
- Audience-Centric Content: We will help you understand how to provide real value to your listeners, making them a part of your journey, not just a metric. This is where they turn into customers, not just downloads.
- The Business Impact: Explore how a podcast can be a powerful tool for your business and lead to new clients and opportunities. It's not just about an audio file that you're sharing. This is audio, video, reels, blogs, emails, and more!
Your podcast can be one of your most powerful marketing tools. It's a way to establish yourself as an expert in your field, build trust with your audience, and create a continuous stream of content for your entire marketing ecosystem. From the core audio and video content to repurposed blogs, social media posts, email newsletters, and more, a single conversation can power your content for weeks.
Ready to level up your podcast? We've got you covered. Sign up for a free 30-minute no pitch podcast consultation with Josh and his team to get personalized feedback on your podcasting journey. You'll walk away with actionable tips on improving your camera and microphone setup, and how to structure your show for maximum impact.
27episodes
Episodes
Newest firstAll episodes
The AI Podcasting Strategy That's Smarter Than Generative AI | Mike Montague
2w ago00:40:17Summary readyWhat do orange juice, artificial intelligence, and podcasting have in common?In this episode of the Pedal Stomper Productions Podcast, we're joined by Mike Montague, founder of Avenue9 and former Sandler executive, to explore a smarter way to use AI for content marketing.Instead of asking AI to create more content from a tiny idea, Mike explains why the best marketers do the opposite. His "Degenerative AI" approach uses podcasts, interviews, and long-form conversations as rich sources of expertise that AI can refine into blogs, social posts, emails, newsletters, and more.If you're a business owner, marketer, or podcaster looking to build trust while scaling your content creation, this conversation is packed with practical advice.In this episode you'll learn:Why podcasting is one of the best marketing tools for growing your businessHow AI can help scale your content without replacing your expertiseThe "Orange Juice" analogy that changes how you'll think about AIWhy podcast transcripts are a goldmine for marketingHow to protect authenticity and audience trust in the AI eraWhy AI should filter your expertise, not create itPractical ways to repurpose one podcast into weeks of marketing contentWhether you're just starting a podcast or looking to improve your content marketing strategy, this episode will help you use AI the right way while strengthening your brand.If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/Want to start your own podcast? Go here!You can book time in our studios here Want to read about this? Check the blog!
SummaryThe Truth About Living Abroad: What Expats Don't Tell You | Marc Alcobe
3w ago00:32:28Summary readyWhat is it really like to leave your home country and start over somewhere new?In this episode of the Pedal Stomper Productions Podcast, we sit down with Marc Alcobe, creator of the Almost Local Podcast, to explore the realities of living abroad, adapting to new cultures, and building a podcast around authentic human experiences. Marc shares how a COVID-era side project evolved into a long-running podcast focused on immigrants, expats, and global citizens navigating life far from home.From moving from Barcelona to Germany for work, to later living in Greece and Italy, Marc discusses the challenges many people don't see on social media; loneliness, bureaucracy, language barriers, cultural adaptation, and the personal growth that comes from embracing uncertainty. He also shares how his background in UX/UI design shaped his perspective on culture and communication, and why he has intentionally evolved and rebranded his podcast over time.Whether you're interested in podcasting, personal growth, international careers, or simply hearing compelling human stories, this conversation offers valuable insights into finding community in unfamiliar places and building meaningful content around real experiences.In this episode, you'll learn:✔️ How Marc started his podcast during lockdowns✔️ Why social media often gives a misleading picture of life abroad✔️ The biggest challenges immigrants and expats face✔️ How cultural adaptation impacts personal identity✔️ Lessons learned from moving across multiple countries✔️ Why podcast rebranding can be a strategic move for creators✔️ How authentic storytelling builds loyal audiencesLooking to start or grow a podcast for your business?Podcasting remains one of the most effective tools for brand building with podcasting, marketing with podcasting, client attraction podcasting, and creating long-form content that builds trust with your audience.If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/Want to start your own podcast? Go here!You can book time in our studios here Want to read about this? Check the blog!
SummaryHow One Podcaster Built 6 Shows and a Powerful Personal Brand Through Podcasting
4w ago00:40:12Summary readyWhat does it take to build not just one podcast but six successful shows?In this episode, we sit down with serial podcaster and entrepreneur Rory Paquette to explore how a personal mission turned into a podcasting ecosystem that serves multiple audiences and creates real impact. From launching Power of Manduring a difficult season of life to building communities around speakers, authors, faith leaders, and industry professionals, Rory shares the lessons he's learned from years of podcasting, public speaking, and entrepreneurship.You'll discover why perfection is the enemy of progress, how podcasting can become a platform for brand building, and why taking action before you're "ready" is often the fastest path to growth. Whether you're considering starting your first podcast or looking to expand your existing show, Rory's journey offers practical insights and inspiration.In this episode:✅ How Rory launched his first podcast during a major life transition✅ Why he grew from one podcast to six different shows✅ The entrepreneurial mindset behind successful podcasting✅ The connection between public speaking and podcast hosting✅ Building communities through niche podcast content✅ Why action beats perfection every time✅ Lessons learned from creating, launching, and retiring podcastsFor business owners and marketing leaders, this conversation highlights how podcasting for marketing can help build authority, strengthen relationships, and create opportunities that extend far beyond the microphone.If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/Want to start your own podcast? Go here!You can book time in our studios here Want to read about this? Check the blog!
SummaryHow 2,100+ Podcast Episodes Built a Top Show | Gary Arndt's Daily Podcast Formula
Jun 1600:52:12Summary readyWhat does it take to create more than 2,100 podcast episodes and build an audience that keeps coming back?In this episode, we sit down with travel photographer, entrepreneur, and podcaster Gary Arndt to uncover the systems, mindset, and strategy behind one of the most impressive publishing streaks in podcasting. After traveling the world for 13 years and visiting over 200 countries, Gary found himself at a crossroads during the pandemic. What emerged was a daily podcast that has become a masterclass in consistency, audience building, and content creation.Gary shares why publishing frequency matters, how he structures his episodes, the surprising math behind podcast monetization, and why creating content for yourself may be the best audience strategy available. He also explains how a simple list of 100 episode ideas helped fuel years of podcast growth.Whether you're a business owner, marketer, or podcaster looking to improve your content strategy, this conversation is packed with practical insights on brand building with podcasting, marketing with podcasting, client attraction podcasting, and creating a sustainable content engine.What You'll Learn:✅ Why consistency beats perfection in podcasting✅ The advantages of a daily publishing schedule✅ How to monetize without overwhelming listeners with ads✅ Why audience avatars can be simpler than you think✅ The importance of maintaining an episode idea bank✅ How podcasting can create long-term business opportunitiesIf you're considering starting a podcast or want to get more value from your existing show, this episode delivers actionable tips you can implement immediately.If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/Want to start your own podcast? Go here!You can book time in our studios here Want to read about this? Check the blog!
SummaryHow a Podcast Turned Trauma Into a Thriving Brand | Tracy Smaldino's Journey
Jun 900:32:57Summary readyWhat happens when someone stops merely surviving and starts sharing their story with the world?In this episode, we sit down with Tracy Smaldino, host of Trauma Rockstars, to explore her incredible journey from trauma survivor to podcast host, speaker, author, and business owner. Tracy shares how she transformed years of personal struggles into a platform that helps others heal, grow, and discover new possibilities.We discuss the realities of launching a mission-driven podcast, the behind-the-scenes work most aspiring podcasters never see, and how a podcast can evolve into a powerful personal brand and business. Tracy also shares lessons she learned about healing, storytelling, audience connection, and why taking imperfect action is often better than waiting for everything to be perfect.Whether you're interested in podcasting for marketing, building a personal brand, creating meaningful content, or simply hearing an inspiring story of resilience, this conversation delivers valuable insights and motivation.In this episode you'll learn:How Tracy turned personal trauma into a mission-driven podcastWhy storytelling can become a powerful tool for healing and connectionThe hidden work involved in running a successful podcastHow podcasting helped create speaking opportunities, a book, and a growing businessWhy aspiring podcasters should stop overthinking and start creatingLessons on personal growth, resilience, and authenticityIf you've been considering starting a podcast to build your brand, attract clients, or share your expertise, this episode is packed with practical inspiration.If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/Want to start your own podcast? Go here!You can book time in our studios here Want to read about this? Check the blog!
SummarySuccess Isn’t a Destination: The Life Pivots Nobody Warns You About
Jun 200:39:40Summary readyWhat happens when you follow the roadmap to success only to discover the destination doesn't exist?In this episode, we sit down with James Walter, creator of the Joyful Rebellion podcast, to discuss the unexpected twists, career pivots, and life-changing moments that force us to redefine success. After spending more than three decades as a professional wedding photographer, James found himself navigating personal challenges, questioning fulfillment, and ultimately building a podcast dedicated to helping people discover purpose beyond traditional definitions of achievement.We explore why success doesn't always create happiness, how adversity often leads to growth, the power of storytelling, and what makes truly memorable podcast conversations. James also shares insights from interviewing people who have overcome major life obstacles and transformed those experiences into opportunities to help others.Whether you're a business owner, podcaster, marketer, or someone navigating a major life transition, this conversation offers a valuable perspective on embracing uncertainty and finding meaning in the journey.Topics Covered:Why success and fulfillment aren't always the same thingCareer pivots and reinventing yourselfThe transition from photography to podcastingFinding purpose through storytellingBuilding meaningful podcast conversationsWhat makes a great podcast guestThe business and personal impact of podcastingLessons learned from interviewing resilient peopleIf you're interested in brand building with podcasting, marketing with podcasting, podcasting for marketing, client attraction podcasting, and practical tips for podcasting, you'll find plenty of insights throughout this episode.If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/Want to start your own podcast? Go here!You can book time in our studios here Want to read about this? Check the blog!
SummaryFrom Big Podcasts to Business Growth: What Most Podcasters Get Wrong
May 1900:44:50Summary readyWhat happens when you leave massive podcasts behind and start helping small business owners build shows from scratch?In this episode, Andrew Zaragoza from Pursue Podcasting breaks down what actually matters in podcast growth, why chasing algorithms is hurting creators, and how podcasting can become one of the most powerful business development tools available today.We talk about:Why downloads and views are often vanity metricsThe real ROI of podcasting for business ownersHow podcasts build trust faster than short-form contentWhy many podcasters fail by chasing trendsWhat successful creators do behind the scenesThe balance between great production and overthinkingHow businesses are using podcasts internally for training and cultureWhy consistency and delegation matter more than perfectionIf you're a business owner, marketer, or podcaster trying to use podcasting for marketing, brand building, or client attraction, this conversation is packed with practical insights.Podcasting is no longer just content creation. It’s relationship building at scale.If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/Want to start your own podcast? Go here!You can book time in our studios here Want to read about this? Check the blog!
SummaryHow Authentic Podcasting Builds Trust & Clients in Construction Marketing
May 1200:37:05Summary readyCan podcasting really help construction and industrial brands build trust, authority, and clients? In this episode, Wes Towers of Uplift 360 shares how authentic conversations, not polished marketing fluff, are becoming one of the most powerful tools for business growth.Wes breaks down how he accidentally became a podcaster, why construction audiences value honesty over perfection, and how podcast clips and short-form content are driving discoverability in today’s “search everywhere” world.If you’re a business owner, marketer, or podcaster trying to stand out in an AI-saturated content landscape, this conversation is packed with practical insights on podcasting for marketing, brand building with podcasting, and using authentic content to attract clients.Topics covered include:Why authenticity beats overproduced marketingBuilding trust with podcastingTurning one podcast into dozens of marketing assetsHow podcast clips drive discoverabilityPodcasting for construction & industrial brandsSearch Everywhere Optimization vs traditional SEOWhy storytelling still wins in long-form contentThe reality of entrepreneurship behind the scenesHow to find your voice as a podcasterWhether you're launching a podcast for your business or trying to improve your content strategy, this episode offers actionable advice for using podcasting as a serious business asset.If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/Want to start your own podcast? Go here!You can book time in our studios here Want to read about this? Check the blog!
SummaryWhy Most Podcasts Fail (And How to Build One That Actually Grows Your Business)
Apr 2800:41:27Summary readyWhat does it really take to build a podcast that drives real business results?In this episode, we sit down with Seth Goldstein, a podcaster, digital marketer, and founder of Goldstein Media to break down what actually works in podcasting for marketing.From his early days in high-pressure journalism to launching multiple podcasts (and pivoting when things didn’t work), Seth shares hard-earned lessons about brand building with podcasting, avoiding burnout, and why most podcasts fail after just 10 episodes.We dive into:Why you NEED a plan (but not a rigid one)How to pivot your podcast when it’s not workingThe truth about podcasting as a client attraction toolWhy authenticity beats perfection every timeHow AI is shaping the future of podcasting (without replacing it)If you’re a small business owner or marketing manager, this episode is packed with actionable insights to help you turn your podcast into a marketing engine that attracts clients and builds your brand.If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/Want to start your own podcast? Go here!You can book time in our studios here Want to read about this? Check the blog!
SummaryWhen Your Podcast Becomes a Business (And How to Grow It Right)
Apr 2100:37:13Summary readyWhat happens when your podcast stops being “just for fun”… and starts becoming a real business?In this episode, Josh sits down with John Taylor to unpack the moment many podcasters don’t see coming when audience growth, sponsorships, and real revenue enter the picture. If you’re a business owner or marketing manager using podcasting for marketing, this conversation will completely shift how you think about growth.John shares how his first podcast went from casual conversations to attracting wineries, sponsors, and ultimately turning into a revenue-generating platform. But the real gold? His insights on how podcast discoverability has changed in the age of AI and why traditional keyword strategies are no longer enough.You’ll learn why modern search is driven by problem-solving (not just keywords), how to position your podcast as part of your marketing stack, and what it actually takes to grow your audience consistently.If you’re serious about brand building with podcasting, client attraction podcasting, and making your show work as a business asset this episode is for you. What You’ll Learn:When a podcast becomes a business (and how to recognize it)Why storytelling is the key to audience connectionHow AI is changing podcast discoverabilityThe shift from keyword stuffing to problem-based searchHow to position your podcast inside your marketing funnelWhy most podcasts struggle to grow and how to fix itIf you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/Want to start your own podcast? Go here!You can book time in our studios here Want to read about this? Check the blog!
Summary