A few months ago, I rebranded this podcast from its former name Let's Blow This Up to its present iteration: Podcasting Strategy Simplified. The original name, while a great extension of my brand Bombtrack Media, simply wasn't doing enough to make the podcast visible in podcast apps.

Think about it: if you're looking for guidance with YOUR podcast, are you searching the term "podcasting" or "podcasts about podcasting" or are you searching "let's blow this up?"

The change needed to happen. So I pulled the trigger, made some key strategic updates, and within a month, things started to swing in the right direction.

Listenership improved, retention time increased, and the podcast started ranking on Apple Podcasts and Spotify.

I have one strategy to thank for this turnaround: Podcast SEO.

Today on Podcasting Strategy Simplified, I have the queen of Podcast SEO joining me to explore this topic on a much deeper level and deliver to you a masterclass on this incredibly important subject.

Julia Levine, aka The Podcast Teacher, is sharing the mic with me and you're one click away from discovering a ton of great information, including:

✅ Why Podcast SEO has become so important in today's podcasting landscape

✅ The differences between "regular" SEO (Google, etc.) and Podcast SEO (apps like Apple Podcast and Spotify)

✅ Why direct show names are better than cute and clever ones

✅ The elements you need to have in place to build your show's visibility (and it has nothing to do with show notes)

✅ What to do first if you're thinking about rebranding your podcast

A FREE GIFT FROM JULIA: thepodcastteacher.com/seokit

🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket

📆 Schedule a Free Discovery Call with Jason Cercone

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks

MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!