In the early stages of building your podcast strategy, there are many items to consider.

But one of the most important aspects that cannot go overlooked is your messaging and positioning.

What is your podcast's primary purpose?
Who is your podcast's target consumer?
How will you make an impact on your audience and get them to take action?

If your podcast lacks effective messaging and positioning, it will struggle to serve its intended purpose. From this comes an inability to grow your audience base, gain followers on other platforms, and generate leads for sales.

From there, it's frustration, burnout, and podfade (the Three Stooges of podcasting, if you will).

In Episode 79 of Podcasting Strategy Simplified, we are breaking down the importance of messaging and positioning and showcasing why your podcast will fail without it. To drive this point home, I'm joined by Karina Karn, Founder & Fractional CMO at Choice Decoded.

Karina has her finger on the pulse for what companies need to implement in order to make a strong connection with their target customers and in this episode, she's sharing how those initiatives translate to your podcasting efforts.

Once you're done listening to this episode, you'll understand:

✅ Why so many brand podcasts fumble when it comes to this critical aspect

✅ The importance of a clearly-defined Call To Action

✅ Why a strong message will guide an audience member to a purchase

✅ How to ensure your podcast's messaging and positioning are on point

Connect with Karina on LinkedIn

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MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

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