A couple of episodes back I made the case for Apple Podcasts’ new HLS video. Then I had to go and actually do it — because the theoretical version of podcasting-about-podcasting is slightly embarrassing, and I hold myself to a better standard than the people spouting expertise about things they’ve never tried.

So I enabled video for B2B Podcasting Insights, my other show, in Captivate. A real show, in a crowded market, with real numbers. This episode is the field report.

In this one:

What HLS video actually is — and why it isn’t the old MP4-in-the-RSS-enclosure trick that nobody could see
What the listener experience really looks like (spoiler: “clean” is a Michelin star in podcast infrastructure)
The hosting catch — it lives or dies on who you host with
Three workflow changes nobody warns you about, including the upload time and editing for two audiences at once
What two weeks of data actually showed — told straight, no fake growth-hack victory lap
The honest verdict: who should switch it on now, and who should wait

LINKS

Got something about your show bugging you at half eleven at night? Go to podmastery.co and click get in touch. Let’s sort it rather than just theorise about it.

Recorded on Boomcaster — free trial + 50% off your first three months (affiliate link): podmastery.co/boomcaster

And go follow B2B Podcasting Insights if you want more on getting the most from a B2B show: podknows.co.uk/b2bpi