New research from Signal Hill Insights, presented by Tom Webster at Sounds Profitable, surveyed over 5,000 podcast listeners — and the findings are uncomfortable for most indie podcasters to hear. Probably the most uncomfortable for me to hear, considering they contradict everything I've ever told people around podcast growth. But, as with all things, this research is not gospel. It's, as usual, a soupçon of insight into a complex and wide challenge.

It challenges what our audio is, what our newsletter does and why our video clips should be.

So listen as I break down the Podcast Atlas findings and what they actually mean for indie shows without a publisher, PR team, or paid clip editor behind them.

You’ll hear:

— Why the 43% trust number matters — and why it’s useless until someone finds you first

— What the data says about clips as a discovery engine (and my nuanced take on whether that shifts my position)

— Why 61% of your potential audience is untapped and ownable — and what to do about it

— The only two things in this whole system you actually own

📊 Download the full Podcast Atlas report (free): https://soundsprofitable.com/research/the-podcast-atlas/

Three ways to work with me:

1. Start the free 7-day podcast makeover email course at podmastery.co

2. Take the listener survey and receive a free download: podmastery.co/listener-survey/

3. Ready to work directly? podmastery.co/need-podcasting-help/