If you've got a B2B podcast and a sales team — there's a fairly good chance they've never properly met.

That sounds absurd. And yet it's almost universal.

Hi, I'm Neal Veglio, founder of Podknows Podcasting. We're a podcast agency helping B2B businesses and founders enjoy better results from their podcast.

In this episode of B2B Podcasting Insights, I'm explaining why the most valuable thing most B2B podcasting strategies are missing isn't more content — it's a single conversation between two teams that should have happened months ago.

Whether you're a founder, a CMO, or a sales leader wondering why your expert positioning isn't converting — this episode will change how you think about what your podcast is actually for.

Useful links

Podknows Website https://podknows.co.uk

B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic

Podcast Audits https://podknows.co.uk/audits

Send a voice note or question https://podknows.co.uk/feedback

Timestamped chapters

00:00 The fantasy inbound call

01:51 The podcast sales crime scene

03:54 Why marketing and sales missed each other

05:19 The meeting that never happens

06:37 What good looks like on a sales call

08:39 Your 10-minute podcast deployment playbook