Every few months I bring someone on the podcast because I know you’re probably sick of hearing just my voice.

And this one? She’s a treat.

In this episode, I sit down with the one and only Alex Blake—senior photographer, content queen, and certified social media wizard. I’ve been quietly stalking her work for months (in the least serial-killer way possible), and I needed to get inside her brain.

We’re talking about the kind of social media that doesn’t just look cute… it actually builds a cult following. The kind that turns lurkers into loyalists and clients into ride-or-dies.

And trust me—we go there.

From filming literally everything on her shoots… to photographing in a Wendy’s bathroom for a creative challenge… to sharing real-life heartbreak and pregnancy updates in real time… this conversation is about showing up boldly and letting people watch you build.

Because that’s what creates connection.
And connection is what creates demand.

Timestamps:
00:35 Alex Blake + True Crime Tangent
02:28 Why Alex Stood Out
03:30 Alex’s Origin Story
05:58 Rebuilding After a Move
09:05 BTS Content Workflow & Gear Mindset
12:17 Handling Objections to Filming While Shooting
14:37 Getting Client Permission
17:06 Photo Challenges That Go Viral: The Wendy’s Shoot Breakdown
22:16 Confidence, Failing in Public, and Letting People Watch the Process
24:52 Hard Seasons & Audience Loyalty: Sharing Real Life Online
31:00 Early Pregnancy Announcement & Being Vulnerable Online
32:42 Why a Strong Online Community Makes You Un-cancelable
34:49 Differentiators & Lead Magnets: Use Your “Other Skill”
36:26 The Taylor Swift “Cult” Lesson
39:08 Find Your Content Angle From Client Feedback
42:31 Simple but Not Easy: Show Up Where You Are
44:30 Who It’s For/Not For + What You’ll Learn
51:25 Camp Vibes & Real Talk: Zipline Dreams, Mom Life, and Wrapping Up

🔗 Connect with Jodi:
📸 Website: https://www.j-annephotography.com
📷 Instagram: https://www.instagram.com/j.annephotography

🔗 Connect with Alex:
📷 Instagram: @alexblakephoto https://www.instagram.com/alexblakephoto/?hl=en
📷 Instagram: @photocampevents https://www.instagram.com/photocampevents/?hl=en
📸 Sign up for Photo Camp: https://www.photocampinfo.com/

Love this kind of coaching?
Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
Tits up, ears open—let’s go build something epic.

And because I always want to give you tools that actually move the needle:

The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? We start in April. Join the waitlist so you don’t miss the next round. https://www.j-annephotography.com/waitlist

Need to chat first? Book a call here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity

The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method

Pass Platinum → Stop scrambling for a last-minute sale.
Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral