One year ago, on March 1, 2025, I hit publish on the very first episode of this podcast.

I was terrified.

I had never been consistent with long-form content. I had never committed to showing up every single week. I had never built something that required that level of accountability to a team and to you.

And yet, here we are.

One year later, this podcast has landed in the top 10% of all podcasts globally according to Listen Notes. If you are not familiar, Listen Notes is essentially the Google of podcasts. It is a widely used, reputable third-party search engine and database that assigns a “Listen Score” to estimate a show’s popularity compared to others around the world.

Top 10%.
Not because I went viral.
Not because I gamed the system.
But because I showed up consistently when it would have been easier to stay comfortable.

In this episode, I reflect on what one year of uncomfortable consistency can build, and then I pivot into a question that has been sitting heavy on my heart.

If you were building your business in 1995, would it survive?
No Instagram.
No Reels.
No Canva.
No email automations.
No hiding behind curated grids and safe posting schedules.
Just networking.
Cold conversations.
Referrals.
Face-to-face rejection.
Actual demand generation.

Inspired by the recent Traitors finale and the strategic gameplay of Rob, we also talk about environment. He intentionally removed the biggest personalities and engineered a finale he could control. Which raises an uncomfortable question for entrepreneurs:

If we follow the 80/20 rule of marketing, are you truly spending 80% of your time generating demand and growing your business?

Or are you posting a few times a week, staying small, staying invisible, and wondering why bookings are slow?

March 30th I will go deeper into what it actually takes to build a business that would have survived the 90’s and will still be standing long after today’s algorithms shift.

Because if your business only works because Instagram exists, it is fragile.

And fragile businesses break.

Here’s to one year of choosing consistency over comfort.
And to building businesses that would survive any decade.

Timestamps:
00:00 Podcast Cold Open
00:35 One Year Anniversary
01:03 Terrified To Start
06:28 Consistency Builds Identity
07:24 Top 10 Percent Globally
10:49 Traitors Finale Analogy
13:45 Would Your Business Survive
17:18 80 20 Marketing Reality
20:01 Masterclass Announcement
21:23 Choose Consistency Over Comfort
22:03 Outro And Call To Action

🔗 Connect with Jodi:
📸 Website: https://www.j-annephotography.com
📷 Instagram: https://www.instagram.com/j.annephotography

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📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
Tits up, ears open—let’s go build something epic.

And because I always want to give you tools that actually move the needle:

Need to chat first? Book a call here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity

The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? Join the waitlist so you don’t miss the next round. https://www.j-annephotography.com/waitlist

The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method

Pass Platinum → Stop scrambling for a last-minute sale.
Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

055: The 90’s Called, They Want Their Business Back