I realize this might be the most unhinged title I’ve ever written…
But stay with me.
Because once you understand why Ted Bundy was able to gain instant trust from people…
You’re going to understand exactly what’s happening on your Instagram grid.
And why it’s either working for you… or against you.

In this episode, I’m breaking down the Halo Effect and how your clients are making snap decisions about you in milliseconds… before they ever read a caption, click your website, or inquire.
We’re talking about:

Why your grid is your first (and most important) impression
How perception is driving your bookings more than your skill
The real reason cohesive feeds convert (and it has nothing to do with being “aesthetic”)
What’s actually happening in your client’s brain when they land on your page
And how to create the “everything you touch turns to gold” effect in your business
Also… yes… we briefly touch on Amanda Batula and West Wilson because I have thoughts… but we get back on track quickly.

If you’ve been showing up, posting consistently, and still wondering why your calendar isn’t full…
This episode is going to connect dots you didn’t even realize were missing.

Timestamps:
00:00 Pop Culture and your business
05:42 The Halo Effect
08:28 First Impressions
11:29 Cohesion Builds Trust
13:04 Grid Composition Rules
17:05 Curation vs Authenticity
20:23 Ted Bundy and your grid

🔗 Connect with Jodi:
📸 Website: https://www.j-annephotography.com
📷 Instagram: https://www.instagram.com/j.annephotography

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📣 Help Spread the Word!
Doors for POSERS | The Mastermind are officially open.
We start in one month, and this is a smaller, more intimate round.
If you’re ready to stop guessing, start converting, and build a multi–six figure photography business with strategy and psychology behind every move…
Apply now and book a 1:1 call with me or my team.

If Ted Bundy could leverage perception…
You can at least fix your grid.
https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity

The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method

Pass Platinum → Stop scrambling for a last-minute sale.
Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

060: Ted Bundy Could’ve Booked Clients. Here’s Why.