There is one moment in my career that still makes me cringe.

Years ago, I stood outside a breakout session at a photography conference while a stranger tried to convince me to attend a class on sales. I refused. I thought sales meant being pushy, manipulative, and everything I never wanted my business to become.

Looking back, I can honestly say that decision cost me more money than almost anything else in my career.

In this episode, I'm sharing the exact 8-step sales framework I wish someone had forced me to learn years earlier. This isn't about scripts or convincing people to buy. It's about learning how to ask better questions, listen more than you talk, and help people articulate what they actually want before you ever make an offer.

Whether you're booking discovery calls, running in-person sales sessions, or simply trying to feel more confident talking about your pricing, this framework will completely change the way you think about selling.

Because the best salespeople aren't the ones who talk the most.

They're the ones who listen the best.

In this episode, we'll cover:

The biggest mistake I made that held my business back for years.
The 8-step conversation framework I use for both discovery calls and in-person sales.
Why most clients aren't actually buying "photos."
How to uncover what people really want before you ever mention your pricing.
Why silence is one of the most powerful sales tools you'll ever use.
The moment you should finally make your offer—and what to do immediately afterward.

If sales has ever made you uncomfortable, this episode will completely reframe what it actually means to sell.

Bye for now, Posers.

Timestamps:
00:00 Welcome to Posers
00:35 Italy Vacation Vibes
01:49 The Sales Lesson I Dodged
03:14 Conference Hallway Regret
05:55 Eight Step Sales Framework
07:37 Steps One to Four
10:10 Steps Five to Eight
12:42 Why Listening Is Sales
15:40 Framework in the Sales Room
20:03 Study It and Go Sell
21:17 Outro and Call to Action

🔗 Connect with Jodi:
📸 Website: https://www.j-annephotography.com
📷 Instagram: https://www.instagram.com/j.annephotography

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The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that.

This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside.

I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option.

The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of.

If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist

The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method

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Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral