For 175 years, Schlitz has been woven into the story of Wisconsin beer. Now, Wisconsin Brewing Company in Verona, Wisconsin is proud to help celebrate its legacy and toast to “the beer that made Milwaukee famous.”'

In this episode, Derrick and Jonathan explore the rich history of Schlitz beer, the process of recreating a commemorative batch before the brand disappears, and the passion behind preserving brewing heritage in Wisconsin.

Working from original, mid-century brewing records, Brewmaster Kirby Nelson is recreating a vintage-inspired Schlitz recipe based primarily on brewing logs from 1948 — the heart of Schlitz’s Golden Age, when it was the best-selling beer in America. Brewed with classic ingredients and old-world techniques, this limited release is a tribute to the beer, the history, and the people who made Schlitz an icon.

Join us for an in-depth conversation about the legacy of this iconic beer with brewery icon, Kirby Nelson from Wisconsin Brewing Company. Kirby shares his insights into the history of brewing, the evolution of beer technology, and the future of craft beer.. Discover fascinating stories, industry trends, and the passion behind brewing traditions.

Mark your calendars:

June 27 – CELEBRATE SCHLITZ (Verona, WI)

Join us for the official release of Schlitz — pouring on tap with live music and a special talk from Kirby Nelson at 5PM. Pick up your preorder 4-packs in the taproom.

July 4 – OLD WORLD WISCONSIN (Eagle, WI)

Celebrate Old World Wisconsin’s 50th Anniversary with Schlitz available on tap.

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