How do you make sure your content is delivering the right message to the right person at the right time? Listen to this episode of Pragmatic Talk to find out.

Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts.

Today we have another great episode for you. Joining us is Zach Messler. Zach spent 20 years practicing and leading product marketing for B2B tech companies, teaching non-technical sales pros to explain complex software to executive buyers.

And today he works with founders of high-growth B2B technology companies to transform their messaging, reposition products, and teach and empower individuals and teams.

Topics we cover:

3 questions to ask yourself to make sure your message is clear - What is it? What does it do? Why does it matter?

Why personas or customer avatars are no longer enough - you need to go deeper

His experience with Speakers Who Dare and why it's so important to be heard and how you can stand out

A super natural experience the three of us shared while at dinner in Charleston

Links mentioned in the show:

Website: https://www.zachmessler.com

LinkedIn: https://www.linkedin.com/in/zachmessler/

90 minute clarity call session offer: http://www.bit.ly/getsuperclear

The importance of being heard: https://www.youtube.com/watch?v=g8cK4vHtuM8&t

The key to the universe: https://www.linkedin.com/pulse/key-universe-zach-messler/?trackingId=ILp5wYKVTRCEFZuGeifUeA%3D%3D

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Connect with Scot: http://bit.ly/scotwestwater

Connect with Susan: http://www.bit.ly/susanwestwater